team pre listing packet

Compliments of: Pat and Donna Asheville's Dream Team

Keller Williams Professionals86 Asheland AvenueAsheville, NC 28801

Each Office Is Independently Owned and Operated

Pat and Donna Asheville's Dream [email protected]7712329




You're ready to sell your property. And, while you're looking forward to seeing the word"SOLD" posted from the curb, you know there's a lot to consider along the way. One ofyour first decisions is to select a real estate team who'll join you in the process.

You deserve much more than a sign in the yard, fliers in a box and an occasional openhouse. You deserve a team who will be at your side, from listing to closing, ensuring thatyour property sells smoothly and you get the most money possible from the sale..Our local real estate market expertise means we're able to interpret all data that dictatesthe optimum pricing strategy, so your property will be priced to sell. We dig deep to learnthe unique selling points of your property and neighborhood so our marketing plans andstaging strategies will effectively target and attract your potential buyers. It's a formula forsuccess.

And, of course, we'll take the time to listen, understand your challenges and goals, andanswer any questions you may have along the way.

In the meantime, we hope that you'll take the time to review the attached informationbefore our appointment so that we can get your property listed right away and get you onthe move!

We appreciate the opportunity to earn your business and look forward to meetingwith you!




It's All About You

Our real estate business has been built around one guiding principle: It's all about you.

Your needs.Your dreams.Your concerns.Your questions.Your finances.Your time.Your life

Our focus is on your complete satisfaction. In fact, we work to get the job done so well,you will want to tell your friends and associates about it. Maybe that's why more than50 percent of our business comes from repeat customers and referrals..Good service speaks for itself. We're looking forward to the opportunity to earn yourreferrals too!




What We Deliver

CommunicationYour needs always come first. We provide the service we agree to, in the ways that work for you,whether once a week, once a day, by phone, email or text message. That's how we'll do it..You'll always be kept in the loop. From listing to closing, you'll know the status of ourmarketing efforts, the offers on the table and the steps leading to a successful closing once anoffer is accepted. We'll agree on the communication method that works best for you..Experience and ExpertiseThe complexities of your real estate transaction will be wellhandled. Smoothing the way foryour listing and sale, we will capably remove many potential challenges before they have theopportunity to appear..MarketingYour home will get the exposure it deserves. Our marketing systems maximize your property'sexposure to buyers. Neighborhood tracking tools and automated buyer calling systems allowus to reach active buyers who want to know about your listing..PricingYour home will be priced right, adjusted as needed, and will sell quickly. With a keenunderstanding of both the big picture and the very latest local and neighborhood listing andsales data, the information you need is at our fingertips..StagingYour home will put its best foot forward. Homes sell because of correct pricing and greatpresentation. We know what it takes to make the terrific first impression that will get your homesold..SatisfactionWe'll guarantee your satisfaction. Our relationship is dependent on meeting and exceeding yourneeds. We identify those needs together, and our cancellation guarantee protects your right toend our relationship if you're disappointed.




The HomeSelling Process: Getting Ready to List

It can feel like the details are endless when you're selling a property. It is our jobto streamline the process for you, ensuring everything is completed as quickly andefficiently as possible. Here's an overview of the steps we'll be taking along the way..Communication makes all the difference..You'll always know what's going on behind the scenes while your property is listed.We will solicit feedback from each consumer and agent who views your property, passingtheir comments on to you..We will work together to formulate a price adjustment strategy that sees us throughyour listing period. You'll receive regular progress reports, delivered as frequently asyou request. Whether you prefer a phone call or an email, that's what you'll get...Prepare your home for a successful sale..More and more sellers today are seeing the value of investing in a preinspectionon the property they are preparing to list. Whether or not you are confident in thecondition of the home, an inspection can either give us professional, thirdpartyvalidation or reveal issues you should attend to before listing your property – issues abuyer inspection could surface later, making them part of the final price negotiation..We will evaluate the current state of your property. Any repairs or improvements needed to maximize your home's value and appeal will be identified and discussed with you to determine a plan of action..When everything's in place, we'll put a lockbox on your property.




The HomeSelling Process: Getting Ready to List

Let's begin with this direct statement:.We are not the ones who decides how much your home is worth. The market does..It tells us exactly where to price your property to sell and how to approach the marketingof it. Here are the factors that will affect the value in today's market:.PricePricing your home properly from the start is the deciding factor on how long it will taketo sell it..LocationLocation is the single most important factor in determining the value of your property..ConditionThe condition of the property affects the price and the speed of the sale. As prospectivebuyers often make purchases based on emotion, first impressions are important. We'll beable to help in optimizing the physical appearance of your home to maximize the buyer'sperception of value..CompetitionProspective buyers are going to compare your property – both the condition and theprice – to other listings in and around your neighborhood. Those buyers will determinevalue based on properties that are listed or have recently sold in the area..TimingProperty values are affected by the current real estate market. Because we can'tmanipulate the market, we'll collaborate on a pricing and marketing strategy that will takeadvantage of the first 30 days your property is listed. It's the window of opportunity whenbuyers and their agents discover your property and are most likely to visit and make offers.




How Buyers Find the Home They Purchase

Buyers find the home they purchase primarily by looking on the Internet and by askingreal estate agents..An excellent agent with a terrific Internet marketing program is your best path to a sale.




The HomeSelling Process: Staging Your Home

Three things to remember:.You don't get a second chance to make a first impression..A review of more than 2,800 properties in eight cities found that staged homes, on average,sold in half the time that nonstaged homes did..Most buyers make decisions about the property they see within the first 15 seconds ofentering the home..What Can Staging Do?

Adding costeffective amenities and improving the general cleanliness and condition of thehome is what we call "staging.".When a seller stages their home, one of two things happens:.The home becomes more valuable than other comparable properties in that price range.The home gets moved up in price and becomes the lowest priced in the next higher pricebracket or category.*

*Based on the national bestsellerSHIFT: How Top Real Estate Agents Tackle Tough Times

by Gary Keller

Location Cannot be changed

Size Difficult to change

Amenities Can be changed

Condition Can be changed




The HomeSelling Process: Closing and Beyond

Coordinating Your Sale to a Successful Closing.All potential buyers will be prequalified so valuable time isn't wasted..Each offer will be presented and discussed with you..We will negotiate the details of your transaction with the other agent..Closing will be prepared, coordinated and finalized for you...Beyond the Sale.Do you need an agent to assist you in your relocation?.Need a recommendation for a moving company?.Would a moving checklist help?.We're happy to refer you to great providers of other real estaterelated services..We're here to make the sale of your home as smooth and stressfree as possible.




Questions to Ask Your Agent

Are you a fulltime or parttime agent?..What is the average number of days your listings are on the market before selling?..Will you service our listing personally or will we be working with your assistants?..How many sellers and buyers are you currently representing?..What is your Internet marketing program?..What is your policy on responding to phone calls/emails/text messages?..How much of your business is generated by referrals?..What references can you provide?..Do you offer an "easy exit" listing so that I can end our agreement if I am not satisfied?




Homework: Questions for You

Your answers to these questions will guide us in how to best serve you.We'll discuss them at our listing meeting:..What is the most important thing you are looking for in your listing agent?...What prior real estate transaction experiences have you had?...How would you like to be communicated with? (please circle).Email.............Phone...........Fax................Text..............Other (explain)..How frequently would you like an update on marketing and showings?.Weekly..........Twice a month.........After each showing............Other (explain)...Please list what you are most concerned about in the marketing and selling process(buyer qualifications, commission, showing procedures, open house, possession,pricing, negotiations, other issues).




What Our Clients Say

SOLD in 28 days!! No one does that in a down real estate market. No one, that is, except Donna Prinz and Pat Puckridge. Thanks! Peter and Alexandra T.

I want o commend Donna, Pat, and Connie for a great job they did in selling and helping me clear out my unit at 300 Vista Lake Drive, Candler, NC. I live in Ohio, and have cancer, and it was almost next to impossible for me to come down there and pack up items, etc., sort and give some to Good Will, and just have peace of mind. The (3) of them worked as a team and did this for me, and shipped me, (even split the cost of shipping) to my house in Ohio. We closed this Monday, and the money was deposited in my checking account. They went above and beyond their duties, and I want both You and them to know how much I appreciate it. I am glad that You are blessed with such great employees, and will ever be grateful for their kindness. Myrna L. Supanick

When I first met Donna Prinz, I was working at a large law firm in Asheville and was in need of a realtor to sell our home. I went to the lead attorney in the real estate department and asked if they were in need of a realtor who would they recommend and they gave me the name of Donna Prinz with KellerWilliams. We met with her and were completely impressed with the way she dealt with our real estate sale. We became immediate friends. If you ever need an excellent realtor, we highly recommend the Dream Time for any real estate transaction that you need a realtor. We would certainly call Pat and Donna’s Dream Team in the future. Kie and Margaret R.

I just wanted to say what a great job you did helping me find my home. You kept me motivated and encouraged when I was ready to give up. You kept me pointed in the right direction. When I found my home, it seemed like a long, hard ride. One thing right after the other, but you work out every detail, even some rather difficult negotiations. I can’t tell you how great it was to have such a great realtor. You had that personal touch that looked for me and my needs in a home. And finally, I’m home. I know this is the right place. I feel as if I have lived here all my life! Thanks Pat, I could not have done this without you!! Linda S.

I am so lucky and grateful to have had you handle the sale of our home in Swannanoa. From working with me on evicting my deadbeat tenants to getting it sold, you and your team provided me with excellent service. Challenging would be a good word to describe the situation I was in and your professional advice, actions, honesty, and reliability made a 'challenging' situation in a triumphant one. And the funny thing is, we had this great relationship and communication for over a year, and we never met facetoface as my family had already permanently moved to Florida. You always made sure to communicate with me so that I could be in contact with a member of your team who always seemed to be uptospeed on what was going on with my house and there was always something going on with my house. It is my pleasure to let you and the world know how highly we recommend you to anyone who has any kind of real estate needs. The work that you did literally changed our lives for the better and I appreciate that very much! Rose and Curt M.




Our Team adheres to a standard of excellence that guides the customer service delivered by all teammembers. Each member of the team strives to ensure that every transaction is truly hasslefree. Working on this team, having each team member utilizing their skills has made for the best for both buyers and sellers.

This has kept us in the Top 20 Top Producers in both Carolinas!This makes our clients and customers #1

Donna PrinzI joined KW Professionals in February 2000. I was privileged to be on the Board of Directors at the Asheville Board of Realtors. Over the years, I have obtained my ABR, CRS, GRI, PHP, SFR, SRES,

ePRO, and At Home with Diversity designations. My husband and I were born and raised in Asheville. We have one son, Joshua, who is

the pride of our hearts. We love these mountains and the people that live here. I had the honor of becoming Woman of the Year 2007

for the Leukemia and Lymphoma Society. I am committed to our community and to giving my clients the best of service filled with

honesty and integrity.

Pat Puckridge I've been in real estate for over 15 years and with Keller Williams since February 2000. Prior to real estate I was Vice President for a small freight agency in the area. My focus is to protect your real estate investments while maximizing your earnings from those investments. As you can see, I want to know as much as possible in order to help my clients. For that reason, I have obtained my ABR, CRS, GRI, PHP, SRES and At Home with Diversity designations. My husband, Larry, are Asheville natives and wouldn't live anywhere else.

Meet The Team




Meet The Team

Mary Jo EskrittI have been a real estate broker since 1986. I was originally licensed as a broker in Wisconsin. I hold prestigious designations of CRS (Certified Residential Specialist), ABR (Accredited Buyer Representative), and GRI (Graduate of Real Estate Institute). I have been a successful listing agent and buyers agent receiving a Realtor of the Year award for my local board serving as President & State Representative in Wisconsin. I was in the top 10 in production for my brokerowned Remax company for the state 4 years in a row I moved to Asheville, NC in 2001 and have been a Real Estate Consultant with Ashevilles Dream Team since 2004. Since joining Ashevilles Dream Team, we have doubled our staff & our full time real estate consultants.

Kurt PrinzA lifelong resident of Buncombe and Henderson Counties, my wife Suzanne and I, have enjoyed raising and educating our two children in this wonderful community.

Over the course of my life I have been involved in almost every aspect of Real Estate...from investment, property valuation, building, and finally as a

Broker/Realtor for Ashevilles Dream Team. I am proud of my affiliation with this team and am excited to put my knowledge to work for you...to help bring your Real

Estate dreams to reality.

Tina HillI am originally from Middletown, NY and was raised in New England. I became an "adopted" southerner after attending and graduating from Georgia State University with a B.A. in Communications. Before developing a passion for real estate, I spent many years as an executive level manager with one of the country’s leading retail organizations. My awareness of diversity melds beautifully in working with buyers and sellers and understanding that each client and their needs are unique. I proudly serve my community as a member of the Green Building Council and the Blue Ridge Forever land conservation organization. I am an animal lover and member of the ASPCA. I understand that often people have difficulty articulating all of their specific needs; however, I know that through active listening, careful observation, and open communication, that any challenge will be turned into a happy ending.. I say "a breath of fresh air is what brought me here and is just a small part of what I offer you; fresh eyes, a fresh perspective…..a breath of fresh air."

team pre listing packet

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