pre listing packet

24
1 Andi Baker The difference between ordinary and extraordinary is that little extra .” -Barbara Jordan As your REALTOR®, it is my job to understand your needs and respond to them promptly, professionally and with integrity. It is my pledge to provide you with sound real estate advice, helping you to understand the wisdom of the decisions you make. By being your REALTOR™, our relationship is built on trust, loyalty, and honesty. Value and service will be provided before, during, and after the transaction, so that your changing needs are always addressed and satisfied. It is not only my business philosophy, but also a commitment to provide you with exemplary personalized service beyond your expectations. My practice is to listen, hear and truly understand your needs; a quality of business conduct that often seems to have been forgotten in today’s fast paced, highly automated society. My personal mission is to understand my customer's needs, provide exceptional customer service, and ensure a favorable real estate experience working together as a team.

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As your REALTOR®, it is my job to understand your needs and respond to them promptly, professionally and with integrity. It is my pledge to provide you with sound real estate advice, helping you to understand the wisdom of the decisions you make. By being your REALTOR™, our relationship is built on trust, loyalty, and honesty. Value and service will be provided before, during, and after the transaction, so that your changing needs are always addressed and satisfied.

TRANSCRIPT

Page 1: Pre Listing Packet

1

Andi Baker

The difference between ordinary and extraordinary is that little

extra.” -Barbara Jordan

As your REALTOR®, it is my job to understand your needs and

respond to them promptly, professionally and with integrity. It is my

pledge to provide you with sound real estate advice, helping you to

understand the wisdom of the decisions you make.

By being your REALTOR™, our relationship is built on trust,

loyalty, and honesty. Value and service will be provided before,

during, and after the transaction, so that your changing needs are

always addressed and satisfied.

It is not only my business philosophy, but also a commitment to

provide you with exemplary personalized service beyond your

expectations. My practice is to listen, hear and truly understand your

needs; a quality of business conduct that often seems to have been

forgotten in today’s fast paced, highly automated society.

My personal mission is to understand my customer's needs,

provide exceptional customer service, and ensure a favorable real

estate experience working together as a team.

Page 2: Pre Listing Packet

2

The Keller Williams Story

KELLER WILLIAMS REALTY…

is one of the fastest growing real estate companies in the United States and was

founded in 1983 in Austin as a traditional real estate brokerage by its co-

founders and co-owners, Gary W. Keller and Joe F. Williams.

Because we have grown with our communities, our real estate professionals

have intimate knowledge of each community’s character, mood, and

growth potential. Due to the fact that the majority of our associates live in

the communities we serve, they can readily meet the unique challenges and

problems families encounter in selecting their new homes. Drawing on their

extensive knowledge of schools, recreational facilities, shopping

requirements and transportation, our associates are able to better satisfy the

special family housing needs of their clients.

VALUES: At Keller Williams, we fondly refer to our values and belief system as:

“WI4C2T’S”

Win – Win – Or no deal.

Integrity – Do the right thing.

Commitment – In all things.

Communication – Seek first to understand.

Creativity – Ideals before results.

Customers – Always come first.

Teamwork – Together everyone achieves more.

Trust – Begins with honesty.

Success – Results through people

KELLER WILLIAMS REALTY consists of people… and it is because of these

dedicated people you can feel confident that all of your real estate needs will

be handled in a most trustworthy, professional and efficient manner.

Page 3: Pre Listing Packet

3

Benefits

Listing property with ANDI BAKER at KELLER WILLIAMS REALTY means

receiving the following benefits:

Experience • Integrity • Skill • Effectiveness • Advanced Techniques and Aids •

Intimate Knowledge of the Market • Financial Counsel & Assistance • Loyalty

So, there is something special about selecting ANDI BAKER as your

Realtor®. In addition, you should know about the many beneficial

services you will also receive as part of our “Quality Personalized Service”

program.

Keller Williams Realty has…

REPUTATION… We have one of the best business reputations in the United

States.

PROFESSIONALISM… Our associates are all highly professional and well

trained by career-oriented consultants.

EXPERIENCE… Our personalized service and record of excellence over the

years have established a reputation of trust and fairness, which many of our

clients have come to depend upon again and again.

LOCATION… Our sales office is centrally located in Corpus Christi, so you can

be assured that your Keller Williams Realty representative knows your

neighborhood and the people in it. Our staff, of over 85 professionals, has

loyal buyers in each area who are ready, willing and able to purchase a

home, which may very well be yours. When your home is listed with us, you

come first, because we selfishly show our buyers our own offerings first.

COMPUTERIZED MULTIPLE LISTING SERVICE… This is to give the seller the widest

exposure via computer-terminal technology. In addition to our staff, your

property will be exposed to over 4,000 participating members. The use of the

Multiple List Service is optional.

Page 4: Pre Listing Packet

4

Benefits (continued)

MARKET ANALYSIS… I will determine the realistic value of your home in two

ways:

1. An opinion by our qualified and knowledgeable staff who list, show

and sell property in your neighborhood, and

2. A written compilation and analysis of recent homes sold, homes

presently on the market and those exposed to the market but not sold

during the listing period.

ADVERTISING… I am very competitive in marketing your house to not only our

industry, but also the readership in an area that is searching for a new

purchase. Well over half of all buyers start their home search on the internet

which is why I have built a solid internet marketing campaign that is led with

professional photos and a virtual tour. Personally, I utilize a business Facebook

page, Twitter account, and blog to market all properties multiple times

throughout the listing; be it featured property of the week, changes in price,

or open houses.

Page 5: Pre Listing Packet

5

The Critical Role of the REALTOR®

Listed here are 156 typical actions, research steps, procedures, processes and

review stages in a successful residential real estate transaction that are normally

provided by a full service REALTOR® in return for their Success Fee when the

transaction closes. Depending on the transaction, some may take minutes,

hours, or even days to complete, while some may not be needed. More

importantly, they reflect the level of skill, knowledge and attention to detail

required in today’s real estate transaction, underscoring the importance of

having help and guidance from someone who fully understands the process – a

REALTOR®. And never forget that REALTORS are pledged to uphold the stringent,

enforceable tenets of the REALTOR® Code of Ethics in their professional dealings

with the public. Not every real estate licensee holds REALTOR® membership.

REALTOR® Pre-Listing Activities: 1. Make appointment with seller for listing conversation

2. Send seller e-mail confirmation of listing conversation and call to confirm

3. Review pre-appointment questions

4. Research all comparable currently listed properties in local neighborhood

5. Research sales activity for past 6 months from MLS and public records

databases

6. Research "Average Days on Market" for this property of this type, price

range and location

7. Download and review property tax roll information

8. Prepare "Competitive Market Analysis" (CMA) to establish fair market

value

9. Research property's ownership & deed type

10. Research property's public record information for lot size & dimensions

11. Research and verify legal description

12. Research property's land use coding and deed restrictions

13. Verify legal names of owner(s) in county's public property records

14. Prepare listing conversation with above materials

15. Perform exterior "Curb Appeal Assessment" of subject property

16. Compile and assemble formal file on property

17. Review listing appointment checklist to ensure all steps and actions have

been completed

Page 6: Pre Listing Packet

6

REALTOR® Listing Appointment Conversation: 18. Give seller an overview of current market conditions and projections

19. Review our credentials and accomplishments in the market

20. Present our company profile and position in the marketplace

21. Present CMA results to seller, including comparables, solds, current listings

& expireds

22. Offer pricing strategy based on professional judgment and of current

market conditions

23. Discuss goals with Seller to market the house effectively

24. Explain market power and benefits of Multiple Listing Service (MLS)

25. Explain market power of web marketing, IDX, Trulia.com and

REALTOR.com

26. Explain the work the Realtor® does "behind the scenes" and Realtor's

availability on weekends

27. Present and discuss strategic master marketing plan

28. Explain different agency relationships, determine seller's preference and

obtain signature on IBS.

29. Review and explain all clauses in Listing Contract & Addendum and

obtain seller's signature

REALTOR® Once Property is Under Listing Agreement 30. Review current title information

31. Schedule professional photographer take photos and video of house

32. Install yard sign and flyer box in front of home

33. Obtain owner's copy of certified survey, if available

34. Note any and all unrecorded property lines, agreements, easements

35. Obtain house plans, if applicable and available

36. Prepare showing instructions for buyers' agents and agree on showing

time window with seller

37. Obtain current mortgage loan(s) information: companies and & loan

account numbers

38. Verify current loan information with lender(s)

39. Review current appraisal if available

40. Verify Home Owner Association Fees with manager - mandatory or

optional

41. Order copy of Homeowner Association bylaws, if applicable

42. Verify security system, current term of service and whether owned or

leased

43. Ascertain need for lead-based paint disclosure

44. Prepare detailed list of property amenities

45. Prepare detailed list of property's "Inclusions & Conveyances with Sale"

46. Compile list of completed repairs and maintenance items

47. Send "Vacancy Checklist" to seller if property is vacant

Page 7: Pre Listing Packet

7

48. Explain benefits of Home Owner Warranty to seller

49. Assist sellers with completion and submission of Home Owner Warranty

Application

50. When received, place Home Owner Warranty in property file for

conveyance at time of sale

51. Have extra key made for lockbox

52. Verify if property has rental units involved. And if so:

a. Make copies of all leases for retention in listing file and verify all rents

& deposits

b. Inform tenants of listing and discuss how showings will be handled

53. Arrange for installation of yard sign and electronic lock box

54. Be sure seller completes Seller's Disclosure form

55. "New Listing Checklist" Completed

56. Review results of Curb Appeal Assessment with seller and provide

suggestions to improvements

57. Review results of Interior Décor Assessment and suggest changes to

shorten time on market

58. Load listing into Multiple Listing Service and KWLS

REALTOR® Entering Property in MLS Database 59. Prepare MLS Profile Sheet, REALTOR® is responsible for accuracy of listing

data

60. Enter property data from Profile Sheet into MLS Listing Database

61. Proofread MLS database listing for accuracy - including proper

placement in mapping function

62. Add property to company's Active Listings list

63. Provide seller with signed copies of Listing Agreement

64. Provide seller with MLS Profile Sheet Data Form within 48 hours

65. Take additional photos for upload into MLS, KWLS and use in flyers.

REALTOR® Marketing The Listing 66. Put on schedule for next Keller Williams Property Tour

67. Create print and Internet ads with seller's input

68. Coordinate showings with owners, tenants, and other agents

69. Return all calls – weekends included

70. Program with agreed-upon showing time windows

71. Prepare mailing and contact list

72. Create email blast to Corpus Christi Real Estate Agents

73. Submit for marketing into The Real Estate Book and Corpus Christi Caller

Times

74. Prepare flyers & feedback/comment cards

75. Review comparable MLS listings weekly

Page 8: Pre Listing Packet

8

76. Determine if property remains competitive in price, terms, conditions and

availability

77. Prepare property marketing brochure for seller's review

78. Arrange for printing or copying of supply of marketing brochures or fliers

79. Email marketing brochures to all Keller Williams agents in Corpus Christi

80. Upload listing to company Internet site

81. Mail Out "Just Listed" notice to all neighborhood residents

82. Provide marketing data to buyers coming from referral network

83. Provide "Special Feature" cards for marketing, if applicable

84. Submit ads to company's participating Internet real estate sites

85. Price changes conveyed promptly to all Internet groups

86. Reprint/supply brochures promptly as needed

87. Feedback e-mails/faxes sent to buyers' agents after showings

88. Review weekly Market Study and Promptly enter price adjustments in MLS

listing database

89. Discuss feedback from showing agents with seller to determine if changes

will accelerate the sale

90. Place regular weekly update calls to seller to discuss marketing & pricing

91. Email all internet traffic reports to preferred email address

REALTOR® with The Offer and Contract 92. Receive and review all offers to purchase contracts submitted by buyers

or buyers' agents.

93. Evaluate offer(s) and prepare a "net sheet" on each for the owner for

comparison purposes

94. Counsel seller on offers. Explain merits and weakness of each component

of each offer

95. Contact buyers' agents to review buyer's qualifications and discuss offer

96. Obtain pre-qualification letter on buyer from Loan Officer

97. Negotiate all offers on seller's behalf, setting time limit for loan approval

and closing date

98. Prepare and convey any counteroffers, acceptance or amendments to

buyer's agent

99. Email copies of contract and all addendums to closing attorney or title

company

100. When Offer to Purchase Contract is accepted and signed by seller,

deliver to buyer's agent

101. Record and promptly deposit buyer's earnest money in escrow account.

102. Disseminate "Under-Contract Showing Restrictions" as seller requests

103. Deliver copies of fully signed Offer to Purchase contract to seller

104. Email/deliver copies of Offer to Purchase contract to Selling Agent

105. Email copies of Offer to Purchase contract to lender

106. Provide copies of signed Offer to Purchase contract for office file

Page 9: Pre Listing Packet

9

107. Advise seller in handling additional offers to purchase submitted between

contract and closing

108. Change status in MLS to "Sale Pending"

109. Update MLS to show "Sale Pending"

110. Verify termite inspection ordered

111. Verify mold inspection ordered, if required

REALTOR® Tracking the Loan Process 112. Confirm Verifications Of Deposit & Buyer's Employment Have Been

Returned

113. Follow Loan Processing Through To The Underwriter

114. Add lender and other vendors to transaction management program

115. Ensure agents, buyer and seller can track progress of sale

116. Contact lender weekly to ensure processing is on track

117. Relay final approval of buyer's loan application to seller

REALTOR® Home Inspection 118. Coordinate buyer's professional home inspection with seller’s agent

119. Review home inspector's report

120. Enter completion into transaction management tracking software

program

121. Explain seller's responsibilities with respect to loan limits and interpret any

clauses in the contract

122. Ensure seller's compliance with Home Inspection Clause requirements

123. Assist seller with identifying and negotiating with contractors to perform

any required repairs

124. Negotiate payment and oversee completion of all required repairs on

seller's behalf, if needed

REALTOR® The Appraisal 125. Provide comparable sales used in market pricing to Appraiser

126. Follow-Up On Appraisal

127. Enter completion into transaction management program

128. Assist seller in questioning appraisal report if it seems too low

REALTOR® Closing Preparations and Duties 129. Contract Is Signed By All Parties

130. Coordinate closing process with buyer's agent and lender

131. Update closing forms & files

132. Ensure all parties have all forms and information needed to close the sale

133. Select location where closing will be held

134. Confirm closing date and time and notify all parties

Page 10: Pre Listing Packet

10

135. Assist in solving any title problems (boundary disputes, easements, etc)

136. Assist in obtaining Death Certificates, if applicable

137. Work with buyer's agent in scheduling and conducting buyer's Final Walk-

Thru prior to closing

138. Research all tax, HOA, utility and other applicable pro-rations

139. Request final closing figures from closing agent (attorney or title

company)

140. Receive & carefully review closing figures to ensure accuracy of

preparation

141. Forward verified closing figures to buyer's agent

142. Request copy of closing documents from closing agent

143. Confirm buyer and buyer's agent have received title insurance

commitment

144. Provide "Home Owners Warranty" for availability at closing

145. Review all closing documents carefully for errors

146. Forward closing documents to absentee seller as requested

147. Review documents with closing agent (attorney)

148. Provide earnest money deposit check from escrow account to closing

agent

149. Coordinate this closing with seller's next purchase and resolve any timing

problems

150. Have a "no surprises" closing so that seller receives a net proceeds check

at closing

151. Refer sellers to one of the best agents at their destination, if applicable

152. Change MLS status to Sold. Enter sale date, price, selling broker and

agent's ID numbers, etc.

153. Close out listing in transaction management program

REALTOR® Follow Up After Closing 154. Answer questions about filing claims with Home Owner Warranty

company if requested

155. Attempt to clarify and resolve any conflicts about repairs if buyer is not

satisfied

156. Respond to any follow-on calls and provide any additional information

required from office files

Page 11: Pre Listing Packet

11

Andi Baker, Texas REALTOR®

Graduate REALTOR Institute (GRI)

Accredited Buyer Representative (ABR®)

Texas Affordable Housing Specialist (TAHS®)

I utilize the latest technologies, market research, and business strategies to

exceed your expectations. More importantly, I listen and that means I find

solutions that are tailored to your needs.

Experience Commercial Acquisitions · Project Leasing · Residential Resale · Residential New Home

Reasons For Success Expedient communication via email and cell phone

Exclusive Keller Williams Realty marketing/advertising system with professional designed

communication pieces and a user friendly website

Over 100 agents within Keller Williams Realty Coastal Bend office and surrounding

counties who aid in selling my listings

Advertise in the Keller Williams Listing Service, Real Estate Book, Corpus Christi Caller

Times, REALTOR.com, Trulia (PRO), Facebook, and over 400 real estate websites

o Provide feedback reports from internet sites to all listings

Frequent open houses upon request

Weekly communication using your preferred method

Awards 2 Million+ Producer – 2010

3 – 5 Million+ Producer – 2011

Top 100 Buyer Agent – 2011

Associations - Corpus Christi Under 40 Recipient

- Agent Leadership Council of Keller Williams Coastal Bend - 2011

- Corpus Christi Board of REALTORS® – Member

- Builder’s Association of Corpus Christi Affiliates Council - Member

- Texas Association of REALTORS® – Member

- National Association of REALTORS® – Member

- North Texas Exes – Member

- Delta Sigma Pi – Professional Business Fraternity

Education Texas Association of REALTORS GRI – Brokerage 10/2010

Texas Association of REALTORS GRI – Finance 6/2010

Texas Association of REALTORS GRI – Marketing 5/2009

Texas Association of REALTORS Texas Affordable Housing Specialist 4/2009

Texas Association of REALTORS Accredited Buyers Representative 6/2008

University of North Texas BBA - Entrepreneurship 12/2006

Page 12: Pre Listing Packet

12

Key Market Factors How long does it take to sell a home?

There is no easy answer – some homes sell in a few days, others may take

several months. Recognizing the key factors influencing a sale can give you

significant control over market time.

The proper balance of these factors will expedite your sale:

LOCATION…

Location is the single greatest factor affecting value.

Neighborhood desirability is fundamental to a property’s fair market value.

COMPETITION…

Buyers compare your property against competing properties.

Buyers interpret value based on available properties.

TIMING…

The real estate market may reflect a seller’s market or a buyer’s market.

Market conditions cannot be manipulated; an individually tailored marketing plan

must be developed accordingly.

CONDITION…

Property condition affects price and speed of sale.

Optimizing physical appearances and marketing maximizes value.

TERMS…

The more flexible the financing, the broader the market, the quicker the sale and

the higher the price.

Terms structured to meet your objectives are important to successful marketing.

PRICE…

If the property is not properly priced, a sale may be delayed or even prevented.

Keller Williams Realty’s comprehensive market study will assist you in determining the

best possible price.

Page 13: Pre Listing Packet

13

Which Improvements Add Value To Your Home?

What follows are “best estimates” for the most typically consistent

remodeling projects we have seen across the country… Unless otherwise noted,

the maximum time between remodeling and re-sale must be five years;

otherwise the “value-added” figures are void.

Source: Home Remodeling Magazine

PROJECT

COST

VALUE

ADDED

COMMENTS

Kitchen Low:

High:

$15,000

$20,000-up

80 to

110%

Cost includes new cabinets and

countertops and re-wiring; structural

changes, relocated plumbing, custom

cabinetry, and top-of-the line appliances.

Bathroom Low:

High:

$7,500

$10,000

80 to

115%

Cost includes new fixtures and fittings, tile

floors and walls; structural changes, and

relocated plumbing. High-end materials

and fixtures raise the cost. Note: adding

a second bath can yield more than 100%

resale value.

Room Addition Low:

High:

$30,000

$40,000

50 to

110%

Depends on type of room; a family room

or new master suite (don’t forget to

include cost of bath) will add much more

vale to a home than a private office or

fourth bedroom.

Adding a deck Low:

High:

$5,000

$10,000-up

40 to

60%

The warmer the climate, the more value

added; size of deck, complexity of design,

and added amenities (spa, trelliswork)

influence cost.

Re-painted exterior Low:

High:

$1,200

$1,500-up

40 to

60%

Assumes old exterior was worn and

repainting was done immediately prior to

putting house on market: a new coat of

paint probably adds the “best profit” to

selling an older home.

In-ground swimming

pool

Low: $20,000 20 to

40%

Cost assumes an average-size pool (16’ x

32’) in a rectangular shape; value added

depends on desirability to future owner

(banks usually do not include pools in

mortgage appraisals).

Page 14: Pre Listing Packet

14

Timing is extremely important in the real estate market. The above graph

illustrates the importance of placing your property on the market at a realistic

price and terms from the very beginning. A property attracts the most

excitement and interest from the real estate community and potential buyers

when it is first listed; therefore, it has the highest chance of a sale when it is new

on the market.

+15%

10%

+10%

30%

Market

Value

60%

-10%

75%

-15%

90%

As the triangle graph above illustrates, more buyers purchase their

properties at market value than above market value. The percentage increases

even further when the price drops below market value. Therefore, if you price

your property at market value, you are exposing it to a much greater

percentage of prospective buyers and you are increasing your changes for a

sale.

1 2 3 4 5 6 7 8

WEEKS

A

C

T

I

V

I

T

Y

Selling Price vs. Timing

The Importance of Intelligent Pricing

Page 15: Pre Listing Packet

15

Buyers Always Determine Value!

The value of your property is determined by what a BUYER is willing to pay

in today’s market based on comparing your property to others SOLD in your

area.

COMMON PRICING ERRORS

WHAT

YOU

PAID

WHAT

YOU

NEED

WHAT

YOU

WANT

WHAT

YOUR

NEIGHBOR

SAYS

WHAT

ANOTHER

ASSOCIATE

SAYS

COST

TO

REBUILD

TODAY

Page 16: Pre Listing Packet

16

Six Selling Myths Uncovered

Myth #1: You should always price your home high and negotiate down.

Truth: Pricing too high can be as bad as pricing too low. If you list too high,

you'll miss out on buyers looking in the price range where your home should be.

Offers may not even come in, because buyers who are interested in your home

are scared off by the price and won't even take the time to look at it. By the

time you correct the price and list your home at its fair market value, you will

have lost that window of opportunity when your home draws the most attention

from the public and real estate agents; i.e. the first 30 days that it is on the

market. A well-trained real estate agent who looks out for your best interests will

consult with you on your home’s fair market value and different pricing

strategies for the current market.

Myth #2: Minor repairs can wait until later. There are more important things to be

done.

Truth: Minor repairs make your house more marketable, allowing you to

maximize your return (or minimize loss) on the sale. Most buyers are looking for

homes that are ready for them to move into. If your home happens to attract a

buyer who is willing to make repairs, he/she will begin asking for repair

allowances that come out of your asking price. The amount of an allowance

that you have to offer a buyer is usually more than what it would cost for you to

make the repair (or hire someone to make the repair). Remember, buyers are

comparing your home to other homes that are currently on the market. Your

home should be inviting so that everyone who looks at it can see themselves

living there.

Myth #3: Once a potential buyer sees the inside of your home, curb appeal

won't matter.

Truth: Buyers probably won't make it to the inside of the home if the outside of

your home does not appeal to them. Buyers and their agents often do drive-bys

before deciding whether a home is worth their time to look inside. Your home’s

exterior must make a good first impression so that buyers are compelled to stop

and come inside. All it takes is keeping the lawn mowed, shrubs and trees

trimmed, gardens weeded and edged, and clutter put away.

Page 17: Pre Listing Packet

17

Six Selling Myths Uncovered (continued)

Myth #4: Your home must be every home buyer's dream home.

Truth: If you get carried away with repairs and replacements to your home, you

may end up over-improving the house. There is a point where improving your

home doesn’t pay off. The key is to consider what competing properties feature

and look like. A highly-motivated real estate agent will consult with you on what

competing properties have to offer – he/she can even show you competing

properties so that you can make sound home improvement decisions.

Myth #5: You are better off selling your home on your own and saving money on

the commission you would have paid to a real estate agent.

Truth: Statistically, many sellers who attempt to sell their homes on their own

cannot consummate the sale without the service of a real estate agent.

Homeowners who succeed in selling their home by themselves usually net less

than if they had a real estate agent working for them. The National Association

of REALTORS surveys consumers every year, including homeowners who

succeeded in selling their home without a real estate agent. Over 70% of these

homeowners say that they would never do it again.

Myth #6: When you receive an offer, you should make the buyer wait. This gives

you a better negotiating position.

Truth: You should reply immediately to an offer! When a buyer makes an offer,

that buyer is, at that moment in time, ready to buy your home. Moods can

change, and you don't want to lose the sale because you have stalled in

replying.

Page 18: Pre Listing Packet

18

Preparing Your Home For Sale

A few great tips on creating an atmosphere that will charm buyers and make

them want to buy your home. Remember that you’ll never get another chance

to make a first impression. And first impressions are what counts! Follow these

simple tips and create the competitive edge that may help you sell your home

more quickly.

Curb Appeal

Drive up to your home

and look at it from afar.

Look at it through the

eyes of buyers.

Check the shingles –

repair or replace

damaged shingles.

Clean and repair the

gutters.

Clean and repair the

HVAC units.

Repair broken windows

and shutters. Replace

torn screens. Make sure

frames and seams have

solid caulking.

Repair or replace door

knobs, doorbell and

light fixtures if necessary.

Remove all toys,

equipment and litter.

Remove cobwebs and

nests.

Remove mildew, moss

and stains from the side

of your home – use

bleach. Remove stains

from the walkways and

driveway – use

concrete cleanser

and/or kitty litter.

Overall Interior

Walk through your

home. Store, give

away, throw, or donate

anything that you won’t

need until after the

move; e.g. furniture,

knick-knacks, clothing,

toys, equipment,

appliances, worn rugs,

papers, books,

cosmetics, jewelry,

games, CDs, etc.

Replace worn or broken

door knobs, cabinet

fixtures, light fixtures,

light switches, outlet

plates, faucets and vent

covers.

Clean the fireplace.

Clean the vents.

Clean and organize

your closets.

Add a fresh coat of

paint in light, neutral

colors.

Shampoo the carpet.

Replace if necessary.

Vacuum the window

blinds, shades and

drapes. Wash or dry

clean curtains. Wash all

Bedrooms

Arrange furniture to

create a spacious look.

Remove games, toys,

magazines, cosmetics,

jewelry – especially on

the nightstands.

Bathrooms

Remove rust and

mildew stains.

Wash or replace shower

curtains.

Make sure everything

sparkles – including

grout.

Replace worn rugs and

towels.

Kitchen

Make sure all

appliances work.

Clean the inside of the

refrigerator, stove and

cabinets. Make sure

everything is organized

to create a spacious

look.

If your stove has electric

burners, purchase new

drip pans for each

burner. Wash

removable knobs in

Page 19: Pre Listing Packet

19

Repair and clean patio

furniture and deck area.

Remove anything that

can’t be repaired.

Clean or paint the front

door and mailbox.

Hose off the exterior of

your home, especially

around entrances. Use

siding cleanser.

Wash the windows.

Wash your garbage

can and put it in a

place where it’s not the

first thing potential

buyers see when they

drive up.

Mow the lawn.

Trim the trees and

shrubs.

Weed the gardens.

Add colorful plants or

foliage to fill in bare

spots.

Edge the gardens and

walkways.

Sweep the walkways

and driveway.

Replace doormats that

are worn and torn.

Shine brass hardware

on the doors and light

fixtures. Polish stained

wood doors and trim.

Drive up to your home

again and look at it

from the eyes of a

potential buyer. Walk

into your home as a

potential buyer.

Determine what kind of

impression your home

now makes.

the windows, frames

and sills.

Remove all valuables,

such as jewelry, artwork,

knick-knacks,

medications, cash, coin

collections and so on.

Open all the window

shades to create a

spacious and bright

look.

Put pet supplies and

dishes in a place where

they are not the first

thing potential buyers

see or smell when they

walk into a room.

Living Room and Family

Room

Make these rooms

spacious and inviting.

Discard or repair

chipped furniture.

Replace worn rugs and

pillows.

Remove magazines,

games, toys and so on.

Make sure the

entertainment center

sparkles.

Vacuum upholstery,

drapes, pillows, etc.

Dining Room

Clean out your china

cabinet. Polish any

visible silver.

Put a lovely centerpiece

on the table. Set the

table for a formal dinner

to help potential buyers

imagine entertaining

there.

your dishwasher.

Polish the cabinets with

furniture oil.

Make sure appliances,

countertops and the

sink sparkle. Install new

faucets if necessary.

Attic and Garage

Get rid of unnecessary

items. Store or pack

items you won’t need

until after the move.

Organize everything to

create more floor space

and make inspections

easy.

Provide bright lighting.

Clean all equipment

and vents. Replace

filters. Fix any insulation

that might be showing.

Take care of stale or

musty odors. Open the

windows, dust and wash

the walls and floors,

purchase room

deodorizers.

When It’s Time to Show

Make sure your property

folder is out in the open.

It should contain, an

MLS profile, your Seller’s

Disclosure, extra

property flyers and extra

business cards.

Do a quick clean and

vacuum. Dispose all

trash.

Put pets outside if it’s

safe to do so.

Turn on a radio with

peaceful music.

Page 20: Pre Listing Packet

20

Now that your home is “ON THE MARKET”…

Our Duties

Andi Baker YOU

Install signs and submit to MLS. Complete all repairs and cleaning.

Arrange for office tour by agents. “Stage” your home to be

appealing.

Prepare marketing information and

advertising. Keep home ready for showing.

Place marketing data in home for

prospective buyers. Hide valuables (also prescriptions).

Distribute marketing information. Keep marketing information out for

buyers.

Attempt to give 1-hour notice to

show. Call me if information is depleted.

Review market continuously. Leave premises for showings.

Follow up with other agents who

show home. Call me with any questions.

Communicate with you regularly. Market your home to friends and

acquaintances.

Advise of possible solutions if home

has not sold.

Keep me advised where to reach

you or give permission to show if

you are unavailable.

Negotiate best contract for your

needs.

Refuse to discuss terms with buyers

or their agents without me present.

Page 21: Pre Listing Packet

21

Home Warranties Can Aid Buyer

and Seller

any home purchasers erroneously assume that the Seller is always

somehow liable when there is a defect or failure found in the home’s

cooling, heating, plumbing, electrical and/or appliances after the Buyer moves

in. Unless otherwise provided for in the contract however, risk of loss often falls

on the Buyer. Even where the contract provides that heating, plumbing, pool &

equipment, electrical, etc. be “operative” on or until date of possession,

disputes can always arise as to when the breakdown occurred, who is

responsible, how the repairs are to be funded, and when they are to be made.

ome warranty plans go a long way to alleviate these risks and concerns.

For a modest price (currently basic coverage is $350 to $450, slightly more

for optional coverage), Seller can provide to Buyer a one year warranty

covering, specified heating, plumbing, electrical, water heater or appliance

breakdowns. Coverage under most plans commences at closing (although

some can be made to commence during the listing period as well). In all cases,

there are important limitations and exclusions (example: appliances/systems

must be operative at commencement of coverage).

Home Warranty Companies that are typically used here in Corpus Christi are

Allied Home Warranty, First American Home Warranty Protection, Old Republic

Home Warranty Protection, and American Home Shield.

M

H

Page 22: Pre Listing Packet

22

Ways to Communicate with Andi Baker

DURING OFFICE HOURS:

Call the office at (361) 225-7900 x 202 and tell the receptionist you would like to

speak to Andi Baker. If I am not in, she will give you my cell phone number.

AFTER OFFICE HOURS:

Call my voice mailbox directly by dialing 361-239-8237 or reach me at the office

at 361-225-7900 extension 221

I check my voice mail multiple times per day, and will return your call at the first

opportunity.

If it suits you, you can also text message me.

EMAIL:

[email protected]

WEBSITE:

www.AndiBaker.com

www.CoastalBendHomes.net

FAX:

(361) 225-2853

SOCIAL MEDIA HANDLES:

Twitter: @AndiJBaker

Facebook: www.Facebook.com/CCHomes

BLOG:

www.CoastalBendRealEstate.blogspot.com

Page 23: Pre Listing Packet

23

YOUR HOMEWORK

1. What do you love most about living in your home?

2. What do you love most about living in your current neighborhood?

3. How would you describe your home to a potential buyer?

4. Why do you want to sell your home?

5. What is the best way to communicate with you during this process?

6. Do you have special instructions for the showing of your home?

Needed Items:

Survey

Elevation Certificate (if applicable)

Loan information

HOA information

Previous inspection reports

Front door key

Page 24: Pre Listing Packet

24

Success Fee Breakdown

Marketing Service Description 6% Listing Value Brokers Open House $250.00

Draft and execute Contract for Purchase √

Email Marketing Program √ $99.00

Flyers in home/Home book/Comment cards √ $100.00

Front yard flyer box with color flyers √ $150.00

Guaranteed Open Houses 3 $50.00

Home Staging $300.00

Home Warranty Plan √ $350.00

Keller Williams Listing Service √ $750.00

Lockbox √ $95.00

Minimum of ten professional photos √ $100.00

MLS Listing √ $750.00

Neighborhood door to door distribution of flyers

$100.00

Open House Program √ $25.00/OH

Postcard Marketing Program √ $250.00

Pre approval of all potential buyers √ $50.00

Pre Home Inspection $250.00

Pre Title Report $75.00

Prepare & Review a Comparative Market Analysis

√ $50.00

Prepare & Review Brokers Price Opinion $150.00

Pricing Strategies √ $100.00

Print Newspaper Advertising √ $250.00

The Real Estate Book Advertising √ $215.00

Trulia Pro Advertising √ $300.00

Virtual Tour √ $75.00

If you interview other agents, use this checklist to ask them what they will guarantee