toolkit pre listing package

11
Marketing Proposal Prepared for: Jackie Donahue Date: August 19, 2014 For Marketing the Property Located at: 127 Woodside Ave Donna Bruno WESTCHESTER/FAIRFIELD FIELD TRAINER Office: 914.762.7010 Email: [email protected] Fax: 1.877.856.2362 • Cell: 914.329.7614

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Page 1: Toolkit pre listing package

Marketing Proposal

Prepared for:

Jackie Donahue

Date: August 19, 2014

For Marketing the Property Located at:

127 Woodside Ave

Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614

Page 2: Toolkit pre listing package

August 19, 2014

Jackie Donahue127 Woodside AveBriarcliff Manor, NY 10510

Dear Jackie:

I saw that your home is no longer available for sale on our local multiple listing service; manytimes that indicates that your listing contract has come to an end, so I wanted to introducemyself and my company. Instead of reviewing what went wrong, I'd like to show you,instead, of all the right things youcan expect if you decided to give it a go again with me and Coldwell Banker Residential RealEstate. As part of the NRT, we are global and local; we advertise your home everyday in 100's ofplaces until it sells. Our technology was designed with today's buyer in mind, so it makeshouse hunting and purchasing very easy and stress free. I hope you'll take a few minutes out of your busy day to review this packet and to learn a littlebit about me and Coldwell Banker Residential Real Estate. There's truly so much to tell youabout how we can help turn your "story" into a happy ending. Please call me at your earliestconvenience!

Sincerely,

Donna Bruno, CRS, ABR, eProWestchester/Fairfield Field Trainer, REALTOR®

Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614

Page 3: Toolkit pre listing package

Your Buyer Could Be Anywhere. You Need a Company with Connections Everywhere.

Local real estate companies only have

offices in the areas where they do

business. National companies such as

Coldwell Banker have offices across

the country, reaching out to thousands

of agents, buyers and sellers to get

your home sold.

InternatIonal Presence

© 2013 Coldwell Banker Residential Brokerage. All Rights Reserved. Coldwell Banker Residential Brokerage fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Operated by a subsidiary of NRT LLC. Coldwell Banker, the Coldwell Banker Logo, Coldwell Banker International Previews, the Previews International logo and “Dedicated to Luxury Real Estate” are registered and unregistered service marks owned by Coldwell Banker Real Estate LLC. REALTOR®

COLDWELLBANKERPREVIEWS.COM

*As of 1/1/13

Office Count

Europe/Mediterranean(Czech Republic, France, Greece, Ireland, Italy, Malta, Monaco, Netherlands, Northern Cyprus, Romania, Spain, Turkey)

139

Middle East (East Bahrain, Egypt, Kuwait, Lebanon, Qatar, Saudi Arabia, United Arab Emirates)

22

Asia(China, Hong Kong, India, Indonesia, Japan, Macao, Singapore, Vietnam)

168

Australia 14

Office Count

North AmericaCanadaUnited StatesMexico

2132,37558

Central America(Belize, Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua, Panama)

19

South America(Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, French Guiana, Guyana, Paraguay, Peru, Suriname, Uruguay, Venezuela)

64

Caribbean(Anguilla, Antigua, Aruba, Bahamas, Barbados, Barbuda, Bermuda, Cayman Islands, Cuba, Dominica, Dominican Republic, Grenada, Guadeloupe, Haiti, Jamaica, Martinique, Montserrat, Netherlands Antilles, Puerto Rico, Santa Lucia, St. Barthelemy, St. Kitts/Nevis, St. Martin [France], St. Vincent & The Grenadines, Trinidad & Tobago, Turks and Caicos Islands, Virgin Islands [British], Virgin Islands [U.S.])

39

With 3,115 worldwide locations,

Coldwell Banker is uniquely positioned

to bring you an international network

of agents, buyers and corporate

relocation connections to get your

home sold.

Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614

Page 4: Toolkit pre listing package

Company Facts

Coldwell Banker Residential Brokerage is part of the NRT family of companies. NRT, LLC is the world’s

largest residential real estate brokerage firm, delivering services that other companies can only imagine.

NATIONWIDE

NRT, LLC

Sales Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42,000

Residential Brokerage Offices. . . . . . . . . . . . . . 725

Closed Sales Volume . . . . . . . . . . . . . . . . . . . . . . . . . $149 Billion

Closed Transaction Sides . . . . . . . . . . . . . . . . . . . . 316,640

WORLDWIDE

Coldwell Banker Real Estate Corporation

Sales Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84,900

Residential Sales Offices Worldwide . . . . . 3,115

Countries/Territories Served . . . . . . . . . . . . . . . . 49

Closed Sales Volume (U.S.) . . . . . . . . . . . . . . . . . $208.7 Billion

Closed Transaction Sides . . . . . . . . . . . . . . . . . . . . 724,510

CONNECTICUT / WESTCHESTER

Coldwell Banker Residential Brokerage

Sales Professionals . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,225

Regional Offices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51

Closed Sales Volume in 2013 . . . . . . . . . . . . . . $5.996 Billion

Homes Bought and Sold in 2013 . . . . . . . . . 14,140

Statistics are approximations as of 12/31/2013

Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614

Page 5: Toolkit pre listing package

HomeBase inTouchConverts buyer emails into voice and sends the lead to your agent within seconds so they can be first to respond to the customer and show your home.

Mobile WebAn on-the-go version of our ColdwellBankerMoves.com website that buyers can access from their smartphone. Gets your property more exposure to the growing audience of web phone users.

Search Engine Optimization

Strategic purchasing of key words on the internet’s most popular search engines, including Google, MSN, Yahoo! and more ensures that ColdwellBankerMoves.com is among the top websites returned in key word search results. More visits to ColdwellBankerMoves.com means more buyers seeing your home.

HomeBase InboxRegistered buyers receive alerts on new listings, including yours. Coldwell Banker agents can search for buyers who are looking for homes so we can tell them about your house for a faster sale.

HomeBasesm Online transaction management that gives agents, buyers and sellers secure 24/7 access to forms, tasks and records associated with their purchase or sale.

HomeBase InSightWeekly reports showing sellers how many online visits to their listings help track Web traffic, assist with strategic pricing and more effectively plan online advertising and promotions.

MarketQuestPowerful market share program that lets agents provide detailed market activity reports to customers so they can make informed decisions about buying, selling and pricing a new home.

Online Distribution Partners

An intricate network of online partners that ensures your listing is sent to and updated on all major real estate websites including Realtor.com®, Zillow, Trulia and many others, as well exclusive arrangements with NewYorkTimes.com, WallStreetJournal.com*, HomeFinder.com and more.

Absorption Rate Calculator

A detailed online calculator that uses actual market data to help you see how many months worth of active listings are for sale to help strategically price your home for a faster sale.

Coldwell Banker On Location

Exclusively our own, this YouTube channel is dedicated to Coldwell Banker. Viewers will see helpful educational videos, information about upcoming promotions and videos of listings.

FEATURE BENEFIT

How does the competition compare when it comes to using real estate technology to get

your home sold? Most likely, they don’t. Compare our technology shown below to what the

competition is offering.

*Properties $500,000 plus

HomeBase and HomeBase powered by Realogy are service marks of Realogy Services Group LLC and are used under license.

Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614

Page 6: Toolkit pre listing package

Powerful Online Relationships

With 89% of buyers searching online*, the internet is an informative source for homebuyers. That’s why we’ve

partnered with the top real estate websites to feature your home.

Your property will be enhanced through an exclusive program on the eight most dominant high-traffic real estate

websites – Trulia, Zillow, Yahoo! Real Estate™, REALTOR.com®, AOL, MSN Real Estate, HotPads, and Homes.com.

With a detailed description and multiple photos, your home will be seen three times more often than it would

without this enhancement. More views can double buyer inquiries and leads are sent directly to your agent’s cell

phone for immediate response.

Our parent company, NRT, is the only national real estate brokerage with the strength to offer this exclusive online

marketing strategy through Coldwell Banker Residential Brokerage.

*2013 National Association of REALTORS Profile of Home Buyers and Sellers

Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614

Page 7: Toolkit pre listing package

Internet Marketing Strategy – EXPOSING YOUR PROPERTY TO MORE BUYERS

ColdwellBankerMoves.com ColdwellBanker.com

Homefinder.com

MSN.com

FrontDoor.com

IHT.com

Zillow.com

ColdwellBankerPreviews.com

Homes.com

NewYorkTimes.com

Trulia.comREALTOR®.com WallStreetJournal.com*

Aol.com

HotPads.com

OpenHouse.com

Yahoo!HomesTM

Visit CBeMarketingAdvantage.com to learn more about our Internet Marketing Strategy.

Cn.WSJ.com (China)**

*Only properties $500,000 and above**Only Previews properties

Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614

Page 8: Toolkit pre listing package

Search Engine Strategy Drives Online Buyers

How Will Online Shoppers Find Your Home on the internet?

Our multi-million dollar investment into paid and organic search engine optimization strategy helps to

position ColdwellBankerMoves.com and ColdwellBanker.com for top-of-the-page results. We increase

the chances of online buyers seeing your listing, which means we increase the chances of getting an

offer on your home.

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About 238,000,000 results (0.43 seconds)

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Ad related to westchester county real estate Why these ads?

Westchester Real Estate - coldwellbankermoves.comwww.coldwellbankermoves.com/NYFind Westchester County Real Estate. Westchester Putnam Dutchess Homes.

Westchester County Homeswww.lowerwestchesterhomefinder.com/Search 1000’s of Beautiful Homes Photos, Prices, Tours, Maps & More!

Web Images Maps Shopping More Search tools

About 13,800,000 results (0.25 seconds)

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Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614

Page 9: Toolkit pre listing package

2013 Quotables – RELOCATION

Incoming Sales Volume . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $417 Million

Incoming Units Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 994

Incoming Referrals Placed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,750

Outgoing Sales Volume . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $174 Million

Outgoing Units Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 345

Outgoing Referrals Placed . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,284

Statistics are approximations as of 12/31/2013

Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614

Page 10: Toolkit pre listing package

2013 Quotables – WESTCHESTER, PUTNAM & DUTCHESS COUNTIES, NEW YORK

Sales Volume . . . . . . . . . . . . . . . . . $1.438 Billion

Listings Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,367

Buyers Sold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,296

Sales Associates . . . . . . . . . . . . . . . . . . . . . . . . . . 538

Locations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13

Statistics are approximations as of 12/31/2013

Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614

Page 11: Toolkit pre listing package

#11 1 NRT LLC11 7 Coldwell Banker United, Realtors16 28 Coldwell Banker Bain|Seal65 34 Coldwell Banker Seacoast/Advantage75 63 Coldwell Banker Howard Perry & Walston Realty Inc.84 72 The Select Group (Coldwell Banker Select Group)86 59 Tomlinson Real Estate Group (Coldwell Banker Tomlinson)88 32 Coldwell Banker Honig Bell91 35 Coldwell Banker Schmidt Realtors119 55 Coldwell Banker Select Real Estate128 57 Coldwell Banker The Real Estate Group, Inc.135 101 Coldwell Banker Legacy137 86 Coldwell Banker Weir Manuel160 94 Coldwell Banker Prime Properties176 108 Coldwell Banker Apex, Realtors180 125 Coldwell Banker D’Ann Harper, Realtors197 302 Coldwell Banker Danforth213 222 Coldwell Banker Hearthside, Realtors220 146 Coldwell Banker Select Professionals228 198 Coldwell Banker Premier Realty229 Coldwell Banker George Realty

SALES COMPANY VOLUME SIDES NAME

SALES COMPANY VOLUME SIDES NAME

SALES COMPANY VOLUME SIDES NAME

240 96 Coldwell Banker Roth Wehrly Graber246 115 Coldwell Banker Heritage Realtors264 172 Coldwell Banker Barnes268 165 Coldwell Banker Mid-America Group, Realtors282 Coldwell Banker Brokers of the Valley284 220 Coldwell Banker Vanguard Realty, Inc.303 207 Coldwell Banker Harris McHaney & Faucette308 216 Coldwell Banker Wallace & Wallace, Realtors314 156 Coldwell Banker Hubbell BrairWood315 Coldwell Banker Beachside Realtors319 250 Coldwell Banker Gosslee328 460 Coldwell Banker West337 Coldwell Banker Island Properties360 311 Coldwell Banker Caine374 323 Coldwell Banker Preferred, Realtors377 Coldwell Banker Coastal Alliance383 454 Coldwell Banker Elite394 469 Coldwell Banker Premier Real Estate411 Coldwell Banker Schmitt Real Estate Co.422 Coldwell Banker Mason Morse Real Estate434 Coldwell Banker Dynasty

436 234 Coldwell Banker McMahan Co.439 291 Coldwell Banker Heart of America Realtors, Ltd.463 353 Coldwell Banker C&C Properties470 Coldwell Banker Doug Arnold Real Estate, Inc.480 361 Coldwell Banker Premier Group481 240 Coldwell Banker Hunter Realty485 425 Coldwell Banker Schneidmiller Realty489 341 Coldwell Banker Triad, Realtors

357 Coldwell Banker Ed Schlitt, Realtors 379 Coldwell Banker Brown Realtors 381 Coldwell Banker Alfonso Realty 385 Coldwell Banker Rector Phillips Morse 395 Coldwell Banker KPDK 409 Coldwell Banker Covenant Real Estate, Inc. 436 Coldwell Banker Legacy Real Estate Group 442 Coldwell Banker Plaza Real Estate 453 Coldwell Banker Hedges Realty 483 Coldwell Banker Ellison Realty 488 Coldwell Banker Pacesetter Steel Realtors 490 Coldwell Banker Mountain West Real Estate, Inc.

The Coldwell Banker® network is ranked number one in sides and dollar volume.

This is what dominance looks like in the latest REAL Trends 500 report: 510,831 sides (42% higher than the next nearest brand) $164.9 billion in sales volume (118% higher than the next nearest brand).

The following Coldwell Banker Real Estate affiliated companies are included in the 2014 REAL Trends rankings:

Donna BrunoWESTCHESTER/FAIRFIELD FIELD TRAINEROffice: 914.762.7010Email: [email protected]: 1.877.856.2362 • Cell: 914.329.7614