2015 pre listing information

Keller Williams Realty Cary

201 Shannon Oaks Circle, Suite 101

Cary, NC 27511 Each Office Is Independently Owned and Operated

Lisa Quin

www.LisaQuin.com

[email protected]

9195591788

http://www.LisaQuin.com/


mailto:[email protected]

A Personal Note…

Helping people make good real estate choices is extremely rewarding. I’ve had

the opportunity to intersect with their lives at a very exciting and sometimes

stressful time. It is an honor to play a role in helping them through the process

successfully to their best advantage. I know how important it is to my clients to

know they have an advocate they can depend on before , during, and after the

sale.

The following Pre Marketing Package can never take the place of a personal

meeting, but it will give you a chance to know a little more about me, my

beliefs, and the step-by-step plan we use to successfully sell each home that we

market.

That way, when we do meet, I can place my full concentration on what’s most

important to you, to your needs. Together we will determine the highest

possible price the current market will bear, determine who the targeted buyers

for your home may be, and develop the marketing strategies to attract them.

These targeted buyers are almost always willing to pay the highest price for your

home. I’ll explain this concept and strategy when we meet.

I am looking forward to the opportunity to meet and assist you.

Sincerely,

Lisa Quin

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788






What I Deliver

Communication

You'll always be kept in the loop. From listing to closing, you'll know the status of our

marketing efforts, the offers on the table and the steps leading to a successful closing

once an offer is accepted. We'll agree on the communication method that works best

for you.

.

Experience and Expertise The complexities of your real estate transaction will be wellhandled. Smoothing the

way for your listing and sale, I remove many potential challenges before they have

the opportunity to appear.

.

Marketing Your home will get the exposure it deserves. My marketing systems maximize your

property's exposure to buyers. Neighborhood tracking tools and automated buyer

calling systems allow me to reach active buyers who want to know about your listing.

.

Pricing Your home will be priced right, adjusted as needed, and it will sell. With a keen

understanding of both the big picture and the very latest local and neighborhood

listing and sales data, the information you need is at my fingertips.

.

Staging Your home will put its best foot forward. Homes sell because of correct pricing and

great presentation. I know what it takes to make the terrific first impression that will

get your home sold.

.

Satisfaction I'll guarantee your satisfaction. Our relationship is dependent on meeting and

exceeding your needs. We identify those needs together, and my cancellation

guarantee protects your right to end our relationship if you're disappointed.

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788






The HomeSelling Process: Listing Plan of Action

It can feel like the details are endless when you're selling a property. It is

my job to streamline the process for you, ensuring every thing is

completed as quickly and efficiently as possible.

Here's an overview of the steps we'll be taking along the way.

.

Keeping you Informed and Creating Results.

.We block time on Thursdays and Fridays of each each week to update our clients

about the marketing on their home that week, the response rate, what’s planned for the

next week, feedback from agents who showed their home, and market conditions that

might affect their sale. This is also a great time for sellers to ask us questions. Whether

you prefer a phone call or an email, that's what you'll get.

.

.Prepare your home for a successful sale.

.We will assist you in preparing your home for staging. We will help you to create a

spacious feeling and make sure your home has the curb appeal it deserves. We know

you want to increase the value of your home, and we will work together to assess your

unique situation.

Home staging is the very best proven way to get top dollar for your home as you

prepare it for sale. This is because staging sets the scene throughout the house to

create immediate buyer interest in your property. This well then lead to your home

selling for the highest possible price in today’s market.

Staging is a few things. It is intelligent merchandising. It is uncovering everything

a house has to offer by depersonalizing it. This can mean anything from

landscaping sprucing to simply removing knickknacks from shelves and counters.

A home in superior condition will sell faster and for more money than

a home in average condition with a lower asking price!

a.

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788







Award Winning Photography

.We have a professional photographer shoot the photographs for all of our listings. This

allows us the opportunity to take great shots of the home for use in our professionally

prepared brochures and to prepare our Virtual Tours for all of our online marketing efforts.

.

Detailed Color Brochures Brochures in the home are professionally prepared with color photos of the property,

listing features and benefits, survey and floor plan. It generally takes about three days

after we receive the photos from the photographer to have the brochures done.

.

Enter You into the Multiple Listing Service

We enter all listings into the MLS on Thursday so you can be ready for showings on the

weekend. It takes 2-3 days from the Photography Session to upload the 20-25

photographs and write the copy. The multiple listing service only allows 1000 characters

so we want to focus on the bests features of the your home!

Open Houses – Open 24 Hours a Day/7Days a Week We feature your home on the Internet 24 hours a day/7 Days a week! Some homes

are better candidates for Open Houses than others…it really depends on the

location. Keep in mind that less than 1% of homes sell because of an Open House, so

we focus the bulk of our marketing efforts on proactive ways to get YOUR home sold!

Web Presence – Widespread Internet Exposure with Key Local Focus

All of our listings are advertised on the Internet, through hundreds of web sites and search

engines. Why is this important? 90% of buyers begin their search on the Internet, and

35% of the home buyers find the home they purchase on the Internet themselves.

Our extensive web presence ensures our clients receive more exposure for their home’s

listing than possible with any other real estate agent in the area.

Bottom Line – Our Listings have more traffic due to the Quality of the

Photographs and Virtual Tour!

Lisa Quin

www.LisaQuin.com

[email protected]

9195591788







Showings and Feedback We will counsel you on the most effective strategies for showings based on your needs

and schedule. Regarding obtaining feedback, we do ask specific questions in our

survey that is emailed to all showing agents about our price, condition of the home, and

most importantly, is the buyer going to make an offer? You’ll receive the feedback at

the same time we do. This is a partnership and we want to you informed!

.

Communication and Updates In addition to giving you feedback on showings, we send you other informative

marketing reports weekly. We also update you on your competition; new listings,

price reductions and homes that have gone under contract in your area.

.

Contract to Close

All buyer‘s will be prequalified so valuable time isn’t wasted, all offers reviewed and

evaluated with you. Once you are under contract, all of the details will be handled for you.

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788






The Home Selling Process: Pricing

Let's begin with this direct statement:

.

I am not the one who decides how much your home is worth. The

market does. .

It tells us exactly where to price your property to sell and how to approach the marketing

of it. Here are the factors that will affect the value in today's market:

.

Price Pricing your home properly from the start is the deciding factor on how long it will take

to sell it.

.

Location And Condition

Location and condition are the most important factors in determining the value of your

property. The condition of the property affects the price and the speed of the sale. Since

prospective buyers often make purchases based on emotion, first impressions are critical.

I'll be able to help in optimizing the physical appearance of your home to maximize the

buyer's perception of value.

.

Competition Prospective buyers are going to compare your property – both the condition and the

price – to other listings in and around your neighborhood. Those buyers will determine

value based on properties that are listed or have recently sold in the area.

.

Timing Property values are affected by the current real estate market. Because we can't

manipulate the market, we'll collaborate on a pricing and marketing strategy that will take

advantage of the first 30 days your property is listed. It's the window of opportunity when

buyers and their agents discover your property and are most likely to visit and make offers.

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788






How Do you Get the Most Money for your Home?

By Creating Demand!

In order to get your home sold for the most amount of money in the

least amount of time, your and your Realtor must create demand.

It’s that simple. At Lisa Quin Realty, we specialize in full service

premier marketing and sales tactics and strategies designed to

create demand, including our extensive online marketing strategy.

In today’s technology-driven market, if your Realtor is not marketing

your home online, to it’s fullest potential, you are missing most

buyers.

.

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788




An Excellent

Agent with a

terrific Internet

Marketing

Program is

your best path

to a sale.



How Do You Create Demand?

Pre Sales Strategy Utilize market knowledge in order to determine Market Value

Study Comparables in order to forecast a list price for the Highest Return on Investment

Staging and Decorating

Preview the competition

Review the Sales Strategy Implement sales process and procedures to manage incoming inquiries, contracts, & closing.

Receive, follow-up with and convert inquiries

Inquiry Management Systematic follow up on every inquiry, every time.

Automated action plans for every inquiry

Agent showing follow up systems and pre scheduled calls

Reporting Strategy Weekly phone calls with showing feedback

Weekly reports that include number of inquiries generated and sources

Weekly Total Market Overview

Marketing Strategy Quality photos shot by professional photographer

Advertising to our referral network of customers, vendors, & National Database of Realtors

Identifiable and Professional Home Flyers

Professionally designed marketing collateral

Exceptional reputation and identity within the Real Estate Community

Utilize the Best of Brand Database technology for consistent communication with Inquiries

Internet Lead Generation Strategy Internet strategy designed to generate an inventory of buyer leads, to include postings on over

350 Real Estate Sites.

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788






Internet Presence on over 350 Real Estate Sites

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788






Critical Questions to ask when Interviewing an Agent

Choosing the right Realtor to represent your interests is the most important step to

ensuring your real estate transaction will be successful. Here are questions you should

ask all prospective Realtors. Make sure an agent can back up any and all

statements. Take a “show me” attitude, you have a great deal riding on their

ability to sell your home!

Are you a full-time or part-time Real Estate Agent? You should only be looking for a full-time committed Realtor who relies completely on

the income they earn by selling real estate to support their family. Some part timers are

just dabbling in the business to make a little extra money. You’ll want someone who

lives, eats and breathes real estate!

How may homes have you sold in the last 12 months? This is important to ask because it demonstrates an agent’s track record. Don’t allow an

agent to skip over this question, make sure the agent has documented proof of their

sales track record. Can you imagine hiring a surgeon who has performed less than 5

surgeries over the last year? Would this make you more or less comfortable with their

abilities?

Does the agent have a clear Plan of Action to sell your home? This is a big one. This is where you find out if an agent relies on passive marketing or

active marketing techniques. Passive marketing is where an agent puts a sign in the

yard, puts it in the MLS and waits for a buyer to call. Active Marketing is where an agent

aggressively spends time looking for and talking to people who want to buy and sell

homes.

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788






Critical Questions to ask when Interviewing an Agent

How well does the agent know the Market Stats? Another big one. Your agent should know the answers to the following: How many

homes are currently on the market? Home many homes came on the market in the last

30 days? Home many homes have sold in the last 30 days? How many months of

inventory are available to buy? This data is important because it is required to accurately

price and strategically present your home to create a successful sale. Using an agent

who is not regularly evaluating this data would be like going to your doctor and having

him guess what is wrong with you without ever examining you!

Is the agent involved with continuous ongoing training along

with regular practicing and updating of their skills? The business of selling is very much like developing the skills of a professional

athlete. Professional football players practice and update their skills 80 hours per

week for a 60 minute game on Sunday. Is the agent you are interviewing actively

committed to ongoing training and updating their skills or are the “winging it”?

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788






Thank you so much for all of your

efforts in getting our home sold

and transitioning us into our new

home! From helping us get our

home ready for the market to

connecting us with the right

financing for our new home, you

made what could have been a

stressful experience fun!

Scott Allen

Morrisville, NC

Lisa is wonderful to work with. She

helped us buy and sell our first

home quickly and move up to our

second home, both during

traditionally slow times in the

market. her professionalism,

insight, and positive attitude make

an intimidating experience much

more comfortable. We have

absolute faith in Lisa's abilities an

would recomment her to anyone.

Bill and Amy Grier

Raleigh, NC

What can we say? Thanks so

much for everything! Your honesty

and candor throughout the

preparation and sale of our home

was so refreshing and we know

made all of the difference between

our home "sitting on the market" as

it had before and being SOLD!

You're the best!!

Mandy Morton

Salt Lake City, Utah

What My Clients Say

Lisa was highly recommended to

me by a colleague in my office. I

found Lisa to be the epitome of

professionalism and also a joy to

work with. She's not pushy, and

she's sensitive to your needs. She

knows her market and is highly

credible. I always recommend her

to friends who are interested in a

new home purchase and their

feedback is always great!

Cynthia Barton

Raleigh, NC

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788






About Me

Experience

I have 13 years of experience in the local area in both investment and

traditional residential real estate.

.

Technology

Docusign is an incredible time saver. With dropbox I always have your

information at my finger tips!

.

Expertise

The greater Raleigh area including Fuquay Varina, Holly Springs, Apex, Cary,

Morrisville, and Wake Forest

.

Communication

Phone and email are my comfort zone, but I'm adjusting to the world of texting:)

.

Clients for Life

I've been fortunate to work with some fantastic people over the years. At this point,

65% of my business is from past clients.

.

Awards/Recognition

My production is consistently in the top 10 percent of our office which is

currently ranked number one in total number of homes sold in the area!

.

Personal

Proud Mom of three college age Children and three Dogs

.

My Commitment to You

I know how important it is to my clients to have an advocate they can depend on

before, during, and after a home sale. I'll be there!

Lisa Quin

www.LisaQuin.com

[email protected]

919-559-1788






Thank You!

I look forward to meeting

with you and working

together to help you

achieve your Real Estate

Goals!

2015 pre listing information

Documents