Portfolio

Megin Southwick

ContactMegin Southwick2489 W. 960 S.

Rexburg Idaho, 83440(907) 354-7725

meginsouthwick11@gmail.com

Table of ContentsWeb PageLetterhead

Business CardEvent AdMontage

FlierLogo

ImagingBrochure

Web PageDescription: A webpage made to promote a logo.

Process (Programs, Tools, Skills): I began by making the demo css into something that was more my style and what I wanted my blog to look like. I make the color scheme gray and white with hints of dark blue, simple and classic. I made the font gray to go along with the color scheme. I downloaded an image of grayscale paisley for my back-ground, and inserted in image of a world map to go along with the travel theme.

Message: That the logo was designed to promote the blog for anyone seeking travel advice.

Audience: Anyone inspired to travel or seeking travel tips.

Top Thing Learned: How to write html codes is the top thing I learned during this project.

Color scheme and color hex(s): Monochromatic

Title Font Families & Category: Century Gothic Sans Serif

Copy Font Families & Category: Century Gothis Sans Serif

Word Count: 205

LetterheadDescription: A professional letter head and business card for a travel blogging organization.

Process (Programs, Tools, Skills): I began by brainstorming ideas of what comes to peoples minds when they think of travel-ing. I thought of wide open spaces and the world. I incorporated both of those things into my logo and design. began by using text boxes and inserted my logo into Indesign. From there, I added the world map watermark.

Message: To encourage the audience to check out the travel blog. On the business card, I made sure to include all the contact information needed as well as the website and information to follow on social media.

Audience: Any person interested in travel advice.

Top Thing Learned: How to use Illustrator and Indesign as a team.

Color scheme and color names: Complimentary Blue & Lime

Event AdDescription: A full bleed advertisement to promote a local event using only Microsoft Word and an image obtained from a scanner.

Process (Programs, Tools, Skills, FOCUS principles): I began by searching through magazines in search of an image that would work for pro-moting a 5k event, which was my first idea when I read this project. I scanned the image at 300 dpi and used it as the background for my ad. After trying numerous font colors, I concluded that white text would have the best contrast and make the ad more readable for the audience. I used different font sizes to emphasize the most important aspects of the ad, and the American Heart Association logo to show the cause.

Message: The message I am hoping to send with this advertisement is that all members of the com-munity can help better their health while also supporting the American Heart Associa-tion.

Audience: Community members who are looking to support a good cause while doing something healthy.Color scheme and color names: Polychromatic, White

Top Thing Learned: The top thing I learned from this project is that Microsoft Word is such a good design tool! Many people underestimate the power of Word, but I learned that having skills in Word is so important and can be very effective in design.

Title Font Name & Category: Segoe UI Black Sans Serif

Copy Font Name & Category: Segoe UI Black Sans Serif

MontageDescription: An inspirational photo montage using masking and typography skills in photoshop.

Process (Programs, Tools, Skills, Steps taken while designing): I began by determining a theme for my project. I wanted to do something I was passion-ate about and I chose travel. I have a slight obsession with the eiffel tower, and decid-ed I definitely wanted to incorporate that. I chose these two images and applied masks to each layer. I used the brush tool at 30% opacity and began brushing the hard edges around the eiffel tower photo. I continued blending until the seam was flawless. I then added a simple quote with contrasting typography.

Message: I want to encourage my audience to explore the world and see things theyve never seen before.

Audience: Anyone who has any wanderlust in them.

Top Thing Learned: The top thing I learned from this project was that layers are SO important while using photoshop. If they are not used, the project will be so much more difficult and time con-suming.

Filter / Colorization used and where it was applied: The satura-tion of the top photo was adjusted.

Color scheme and color names: Monochromatic Black & White

Title Font Name & Category: Helvetica Neue Bold Sans Serif

Description: A black & white flyer to promote a leadership conference geared towards graduates.

Process (Programs, Tools, Skills, FOCUS principles): I began my project by sketching out the ideas that came to my head when I initially thought of the project. After putting together a rough design and listening to critiques, I changed my project to better show the message and appeal to the audience more.

Message: To encourage graduates to attend a leadership conference to give them a competitive edge in business.

Audience: College graduates seeking better leadership skills.

Top Thing Learned: The importance of contrast and typography.

Title Font Name & Category: Cheddar Jack Script

Copy Font Name & Category: Futura Sans Serif

Flier

LogoDescription: A logo for a travel blog

Process (Programs, Tools, Skills): I had so much fun with these logos! I started by creating a tree using the pen tool to repre-sent a sort of wanderlust feel to the logo. I then chose different fonts and colors that worked best with the theme I was going for here. I loved learning about fonts and grouping when it comes to making things look attractive.

Message: Traveling is fun!

Audience: Any aspiring travelers/adventurers that will recognize the logo

Top Thing Learned: How to use the pen tool with anchor points and handlebars

Color Scheme and Color Names: Polychromatic Navy & Green

Title / Body Font Names & Categories: Optima/Sign Painter House Script

ImagingDescription: A full bleed photodesign project incorporating imaging skills, image editing skills, and color scheme.

Process (Programs, Tools, Skills, FOCUS principles): I took this photo during an engagement portrait session last week. My boyfriend is a professional photographer, and I often times tag along on these shoots and and take some photos of my own. I love how happy the couple looks in this photo and decided to choose a quote about love.

Message: The message of my design is to encourage others to follow their heart and always do their best to love and fulfill their dreams.Audience: The audience is all people who love someone and want to follow what they believe in.

Top Thing Learned: The top thing I learned in this project are photodesign skills in photoshop. There are so many things about photoshop that I did not know and enjoyed learning. I learned that the design possibilities are endless. Learning about color schemes was very eye opening to me and was lots of fun. I also learning by looking at posters done by other companies to learn just how design and color scheme works. Overall, I learned so much about designing and I look forward to using photoshop in the future!

Color scheme and color names: Analogous Green, Lime, Yellow

Title Font Name & Category: Futura LT Book Sans serif

Copy Font Name & Category:Helvectica Light Sans serif

BrochureDescription: A full color brochure to promote a travel blog.

Process (Programs, Tools, Skills): I began by creating design elements in InDesign. I created two large green rectan-gles that I decided to run through the entire design. I then found multiple images the pertained to the topic that my brochure was about. I wanted the readers to really be captivated by all the images on the brochure and make them really interested as to what the topic was all about. I added the body copy in thirds to keep the formality and added titles and text as appropriate.Message: Read the Northbound Travelers blog to keep up with the latest travels and learn how to make your own person travel easier.

Audience: Anyone with a travel bug

Top Thing Learned: Certain design elements in Illustrator, like the pen tool and the shape builder tool

Color scheme and color names: Monochromatic, blue & green

Title Font Name & Category: Code Light Sans serif

Copy Font Name & Category: Myraid Pro Sans serif

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