milos korenko vb 2012 dallas - virus bulletin · milos korenko vb 2012 dallas . definition of...
TRANSCRIPT
Milos Korenko
VB 2012 Dallas
Definition of marketing?
A.G. Lafley Former CEO of P&G
“Find out what she wants… and give it to her!”
Definition of marketing?
“find”
Definition of marketing?
“give”
Definition of marketing?
“she”
Definition of marketing?
“want”
Sometimes, knowing WHO they are and WHAT the want is easy…
What do normal computer users want?
Active Users Today: 161M
31 34 39 43 48 51
56 63
72 78
83 88
97 96
108 119
127 132
139 149
157 159
0
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1Q 2007
2Q 2007
3Q 2007
4Q 2007
1Q 2008
2Q 2008
3Q 2008
4Q 2008
1Q 2009
2Q 2009
3Q 2009
4Q 2009
1Q 2010
2Q 2010
3Q 2010
4Q 2010
1Q 2011
2Q 2011
3Q 2011
4Q 2011
1Q 2012
2Q 2012
mill
ion
s
Users love Free…
4,157
4,221
5,145
8,910
18,135
348,149
398,442
508,893
965,878
1,149,743
Windows 7
LogMeIn Hamachi
Microsoft XP
Microsoft Office
Adobe Photoshop Extended
YTD Video Download
Malwarebytes
CCleaner
AVG Free Antivirus
avast! Free Antivirus
Weekly Downloads
Top Free
Top Paid
46B mobile app downloads in 2012
Free 89%
Paid 11%
Easy to find on the web…
(only) Free also for Mobiles / Macs…
AVAST does no do $$$ advertising … just recommendations
(… yes, the VB2011 did cost us €25 000)
Recommendation do benefit SEO
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
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Google Search Trends - Total [12-week rolling average]
trend micro
sophos
pc tools
kaspersky
symantec
norton
mcafee
nod32
eset
avira
MSE
avg
avast
43 languages (mostly for free) Only 9 were done internally and paid for
80% of support is done by forum evangelists…
Tech 57,665 DavidR 49,074 bob3160 14,628 polonus 10,719 Eddy 8,023 sZc 6,958 YoKenny 6,938 Logos 6,880 CharleyO 6,415 RejZoR 6,062
Brazil-based avast! forum user Lisandro Souza, known as “Tech”
Top forum evangelist with almost 60,000 posts
US-based avast! forum user Bob Gotischa, known as “bob3160”
Forum evangelist with almost 15,000 posts
Users help our Virus Lab
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40000
Janu
ary 1, 2
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Febru
ary 1, 2
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CommunitIQ: Cummulated Daily Reported Unique Samples
Overall: VERY low costs
2₵ per free user per year
The Business Model
PC manufacturers / OEMs
Trialware
User purchases premium version
Uninstall
Forced autorenewal
Community of 150m+ actively protected devices
avast! Free / Trialware
User purchases premium version
Stay on free version
Opt-in only autorenewal
Personal Recommendations Low High
Negative
goodwill
Negative
goodwill
Annual prompt
for upgrade
$$$m+
Positive
goodwill
Low High
Partner engineering
The Business Model “Simplified”
Who has Rolex?
