@andymayer

ANDY MAYERStrategy Director at Yoomee

LEAN STARTUP

“Can it be built?”

“Should it be built?

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∠ForestfoxExhausted, not coping well, not sure how to keep my head above water

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& Pin' Like ♥ Thinking of youI hear you

∠Rich934Why is it so hard to make steps forward but so easy to fall back?

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TIPS

#1Start with the users

Design the right thing before designing the

thing right

*It sucks to spend six months perfecting something nobody wants

#2Involve users regularly

#3Focus on the initial

engagement

UNAWARE

INTERESTED

FIRST TIMER

REGULAR

PASSIONATE

Start here

#4Build less

#5Explain the process

#6Build in feedback

#7Be human

have fun, be safe

QUESTIONS@andymayer