There is a growing importance of social media in public relations

42 percent of public relations professionals use blogs

but only

5 percent of collegiate journalism programs teach web-based programs

The SituationThe Situation

ResearchResearch

Only 12 percent of educators implement social media activities in their classroom

The majority of students rarely discuss social media in their classes

Planning the BootcampPlanning the Bootcamp

The BudgetThe Budget

From February 22-March 8 http://www.edelmandigitalbootcamp.com

Total hits: 1550

Branding the BootcampBranding the Bootcamp

Traditional PublicityTraditional Publicity

More than 17,785 impressions via traditional media reaching

•Students

•Educators

•Public Relations Personnel

Made more than 590 face-to-face impressions

•Talked to more than 390 students in UGA public relations classes

•Talked to more than 200 students and PRSA’s Real World

Creating an Online PresenceCreating an Online Presence

Pitching to BloggersPitching to Bloggers

Social Media Live CoverageSocial Media Live Coverage

98% of participants found Edelman a credible source of social media knowledge

85% of participants found UGA a credible source of social media knowledge

Post-Event: ResearchPost-Event: Research

PRSSA’s PRecedent reaches more than 100 UGA PR students with each issue

University of Georgia Columns reaches approximately 12,450 UGA faculty and staff with each issue

Post-Event Traditional MediaPost-Event Traditional Media

Post-Event: Social MediaPost-Event: Social Media

Total ImpressionsTotal Impressions

More than 105,355

That’s more than the attendance at the Georgia-Auburn BLACKOUT this year. (Score 45-20)

•Two-day event

•Web site deployed sooner

•More live coverage training

RecommendationsRecommendations

As a note, this is why the Edelman Digital Bootcamp at UGA was so important - it was training the next generation of PR people to

think differently and to embrace more than just the usual suspects. […] UGA seem(s) to be a step ahead […] they care about PR, they get it is changing, and they try to embrace the new with the old.

-Jeremy Pepper, POP! PR Jots

As a note, this is why the Edelman Digital Bootcamp at UGA was so important - it was training the next generation of PR people to

think differently and to embrace more than just the usual suspects. […] UGA seem(s) to be a step ahead […] they care about PR, they get it is changing, and they try to embrace the new with the old.

-Jeremy Pepper, POP! PR Jots

Lasting EffectsLasting Effects