ÖVNING 1

1 a) Välj en målgrupp (storlek, bransch, geografi, typ av kund) : ____________________________________ 1 b) Vem är beslutsfattaren/beslutsfattarna: ____________________________________

1. MÅLGRUPP

2. IDÉER Vad triggar målgruppen att sätta igång en köpprocess? Ex. ta bort ett problem, de behöver öka sin försäljning, minska administration, utnyttja potential, minska kostnader.

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3. PAKETERA IDÉER Hur gör vi idéen intressant att ta till sig för målgruppen? Ex. film, event, seminarium, webinar, artiklar, blogg, white papers eller e-books etc.

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4. DISTRIBUERA IDÉER Hur ska vi nå ut med den paketerade idén till målgruppen? Hur många sätt kan vi komma på? Ex. utskick, annonsering, inbjudningar, sökningar, spridning av artiklar, postning sociala medier etc.

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5. FÖLJ UPP RESULTAT Hur kan vi mäta och utvärdera resultatet? Ex. webbsidebesök, formulär, anmälningar, deltagarlista, möten, rapporter.

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Ö V N I N G 2

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KUNDDATA

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WEBB

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UTSKICK

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ANNONSERING

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UPPFÖLJNING