1. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172Use forand

2. There Be Monsters 3. 4.

Old White Guys Discovered and Labelled Things

5.

Now We All Get To Do It

6. 7.

Convergence Culture

8. Social Media? 9. Wikis Blogging & Vlogging Forums and Groups Content Sharing Social Bookmarking Social Networking Collaboration Communication Opinion & Review User Generated Entertainment Emails/IM 10. website social networks content sharing sites micro blog other websites & blogs blog socialbook-marking mailout 11. website+social media= engagement & interaction 12. 13. 14. 15. 16. 17. 18. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172Use forand 19. 20.

90

1 9 21.

90% Consumers

1% Collaborators 9% Sharers 22. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172Use forand 23. FINDING AN AUDIENCE ONLINE 24. Why?

Deliver a ready made audience

Its free publicity!

The tools are quick to set up, easy to use and free

25. Why? 26. Why? 27. Why?

EOTL

Widget 500 installs on facebook alone and 219,000 views

Twitter 17,000 unique visits

VOTB

9% visit from Stumbleupon

41,000 views of one install of widget

28. How?

Identify Goal

Plan

Set Up

Engage

Share

Repeat

29. 30. WEBSITE BLOG RESOURCES EMAIL SIGNUP Twitter profile Video channels Other blogs Other sites Email Bulletins Facebook Widgets Social Bookmarking 31. 32. 33. 34. 35. 36. Effective sites are

dynamic

concise

focused

connected

useful

measured

37. When?

Now...

The earlier you start the bigger the audience will be

Use the social media tools as part of your research process before the film is completed

Involve any partners from pre-production or even earlier

38. How to do it for free... 39. 1. Get a free website 40. 41. 2. Measure 42. 43. 3. Share 44. 45. 4. Widgets 46. 47. 5. Make it easier 48. 49. 50. Top Tips

start early

use existing tools to make it easier

measure, measure, measure

experiment (A/B testing)

make it easy to share

make it interesting

51. pixeco.com [email_address] 52. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172Use forand 53. Dear Audience, I hereby give Sita Sings the Blues to you. Like all culture, it belongs to you already, but I am making it explicit with a Creative Commons Attribution-Share Alike License. Please distribute, copy, share, archive, and show Sita Sings the Blues. From the shared culture it came, and back into the shared culture it goes. 54. Diverse Viewing Options 55. Merchandise 56. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172Use forand 57. 58. Crowdsourcing Funds 59. Crowdsourcing Footage 60. Crowdsourcing Ideas 61. The People Formerly Known as the Audience 62. 63. 64. 65. Widgets 66. Extending the Storytelling Experience 67. 68. 69. 70.

Supporting Artists Without Fighting the Technology

71. 72. Better Than Free 73. Online Doc Tools 74.

http://digitalbootcamp.wikispaces.com/

75. Shooting People Presents: Digital Bootcamp Session Code: #df digibootcamp For FLINK text code + comment to: 07985798172Use forand