Connect and Communicate Using Tendenci’s Email Marketing Dashboard

Schipul – The Web Marketing Company

Improve Your Email Marketing Results with Tendenci

@Tendenci //@Schipul

This Presentation will show you how to:• Increase your email newsletter open rates• Create and analyze segments and A/B split testing to

improve your click through numbers• Utilize your Tendenci website's content and events to

engage and communicate with your subscribers• Using Campaign Monitor's Email Marketing Software

with Tendenci, WordPress, and Drupal CMS platforms

Improve Your Email Marketing Results with Tendenci

@Tendenci

@Tendenci

What We’ll Cover in this Training:

• Why Email Marketing is Important to You• How to create and send email newsletters using

Tendenci's Newsletter Module• Tendenci’s Tools to Increase Your Email Marketing

Success, including:– List Management and Segmentation– A/B Split Testing– Understanding Reporting Features– What to say in your newsletters to get results

• Q&A Time

Look At This Image!Why Email Marketing?

Chart/Survey from: http://blog.merchantcircle.com/2011/02/q1-2011-merchant-circle-mci-survey.html

@Tendenci

Get Read: Increase Your Open Rates

• Start with a Great Subject Line• Send it when your Subscribers

have time to read it• Share Content that Matters to

Your Subscribers

Look At This Image!

• Chart provided by: http://www.campaignmonitor.com/resources/entry/1694/understanding-email-open-rates/

Tendenci’s Newsletter Dashboard

@Tendenci

We Found the Most Awesome Email Marketing Software:

and Integrated it with Your Awesome Tendenci Website – Come See How it Works…

Access Your Email Marketing Dashboard From Tendenci’s Admin Navigation Menu:

@Tendenci

Tendenci’s Newsletter Dashboard

@Tendenci

View Campaigns You’ve Created and Sent as well As

Saved Drafts from the Tendenci Newsletter

Dashboard.

Select a Campaign to see date sent, recipients, and

view the newsletter template

Tendenci’s Newsletter Dashboard

@Tendenci

Add a New Email Campaign From Tendenci’s Newsletter

Dashboard and Select Content to Automatically Include in Your

Email Newsletter.

Tendenci’s Newsletter Dashboard

@Tendenci

Now that You’ve Selected Content and Events from Your Website – Head over

to the full Newsletter Dashboard to finish

Editing Your Newsletter and Send to Your

Subscribers.

The Newsletter Editor with Side-by-Side View

@Tendenci

Tendenci Simplifies Subscriber List Management

@Tendenci

I created this Group on Tendenci…

… And This List Was Automatically Created!

More Ways Tendenci Manages Your Subscribers

@Tendenci

• Create New Lists• Search for Subscribers• Create Segments Quickly• Add and Remove Subscribers• Create Autoresponders• Auto-Supresses Duplicates

Learn and Engage with Your Subscribers

@Tendenci

“No Sweat” A/B Split Campaigns

@Tendenci

Tendenci Reports to Improve Your Results

@Tendenci

Campaign Reports that Tell You What Makes Your Subscribers Want to Open, Read, and Click to Get Them on Your Website

Discover What Your Subscribers Are Clicking On

@Tendenci

Now Let’s Improve Our Results!

@Tendenci

What Makes Your Newsletters More Effective?

Content that is:

• Social• Personalized• Relevant• Visually Awesome

Don’t Have Tendenci and Want the Newsletter Features?

We love Campaign Monitor’s Email Marketing Software and totally understand – Here are some other website platforms that integrate and let you send awesome email newsletters!

WordPress Integration

@Tendenci

Drupal Integration

@Tendenci

Questions? Contact Me!

Sarah M. Worthy@sarahmworthysworthy@schipul.com