Connect and Communicate Using Tendenci’s Email Marketing Dashboard

Sarah M. Worthy

Improve Your Email Marketing Results with Tendenci

@Tendenci //sworthy@tendenci.com

Get More at www.tendenci.com

@Tendenci

What We’ll Cover in this Training:

• Why Email Marketing is Important to You• How to create and send email newsletters using

Tendenci's Newsletter Module• Tendenci’s Tools to Increase Your Email Marketing

Success, including:– List Management and Segmentation– A/B Split Testing and Other Email Tests to Try– Understanding Reporting Features– How to Improve Your Email Marketing Results

• Q&A Time

Look At This Image!Why Email Marketing?

Chart/Survey from: http://blog.merchantcircle.com/2011/02/q1-2011-merchant-circle-mci-survey.html

Tendenci’s Newsletter Dashboard

@Tendenci

We Found the Most Awesome Email Marketing Software:

and Integrated it with Your Awesome Tendenci Website – Come See How it Works…

Access Your Email Marketing Dashboard From Tendenci’s Admin Navigation Menu:

@Tendenci

Tendenci’s Newsletter Dashboard

@Tendenci

View Campaigns You’ve Created and Sent as well As

Saved Drafts from the Tendenci Newsletter

Dashboard.

Select a Campaign to see date sent, recipients, and

view the newsletter template

Tendenci’s Newsletter Dashboard

@Tendenci

Add a New Email Campaign From Tendenci’s Newsletter

Dashboard and Select Content to Automatically Include in Your

Email Newsletter.

Tendenci’s Newsletter Dashboard

@Tendenci

Now that You’ve Selected Content and Events from Your Website – Head over

to the full Newsletter Dashboard to finish

Editing Your Newsletter and Send to Your

Subscribers.

The Newsletter Editor with Side-by-Side View

@Tendenci

Subscriber Permissions and What You Need to Know Before You Send

@Tendenci

Spam is any email you send to someone who hasn’t given you their direct permission to contact them on

the topic of the email.

EACH separate violation of the CAN-SPAM Act is

subject to penalties of up to $16,000!

Who Can You Email?

@Tendenci

People who have specifically signed up through your websiteFor example, by ticking a checkbox (not checked by default) on your signup or sales formPeople who completed offline forms & indicated they wanted to be emailedEg: By filling in a competition or survey form where they specifically agree to receive emailPeople who gave you their business card and asked to receive emailIf someone gives you their business card and you have also explained to them that you will be in touch by email, you can contact them. They purchased something off you in the last 2 yearsBy making a purchase from you they have provided their permission implicitly, although it is much better to explicitly ask them.

Who Can’t You Email?

@Tendenci

Lists or email addresses received from a third partyIncludes any list you bought or rented, got from a partner or membership organization. No matter the claims of the source of this list, you cannot send email to them.Addresses you collected or "copy & pasted" from the InternetEven if they look like ideal customers for you, you can't email someone just because you found their address.Addresses you haven't emailed in the last 2 yearsPermission doesn't age well. Even if you got their permission legitimately, they won't remember giving it to you. If you haven't sent something to that address in the last 2 years, you can't start now.

Tendenci Simplifies Subscriber List Management

@Tendenci

I created this Group on Tendenci…

… And This List Was Automatically Created!

Learn and Engage with Your Subscribers

@Tendenci

Personalize Your Message with Segments

@Tendenci

More Ways to Manage Your Subscribers

@Tendenci

• Create New Lists• Search for Subscribers• Add and Remove Subscribers• Create Autoresponders• Auto-Supresses Duplicates

Tendenci Reports to Improve Your Results

@Tendenci

Campaign Reports Tell You What Your Subscribers Want to Open, Read, and Click to Get Them on Your Website and Coming Back!

Create and Analyze A/B Segments

@Tendenci

Your Campaign Snapshot

@Tendenci

Opens Over Time Report

@Tendenci

Recipient Activity

@Tendenci

Link Activity Report

@Tendenci

Bounce Summary

@Tendenci

Compare Your Campaigns

@Tendenci

Discover What Your Subscribers Are Clicking On

@Tendenci

Now Let’s Improve Our Results!

@Tendenci

What Makes Your Newsletters More Effective?

Content that is:

• Social• Personalized• Relevant• Visually Awesome

@Tendenci

Get Read: Increase Your Open Rates

• Start with a Great Subject Line• Send it when your Subscribers

have time to read it• Share Content that Matters to

Your Subscribers

Look At This Image!

• Chart provided by: http://www.campaignmonitor.com/resources/entry/1694/understanding-email-open-rates/

Don’t Have Tendenci and Want the Newsletter Features?

We love Campaign Monitor’s Email Marketing Software and totally understand – Here are some other website platforms that integrate and let you send awesome email newsletters!

WordPress Integration

@Tendenci

Drupal Integration

@Tendenci

Affordably Priced Email Marketing

@Tendenci

Questions? Contact Me!

Sarah M. Worthy@tendencisworthy@tendenci.comhttp://tendenci.com