seo + tendenci = optimizing your tendenci site for search engines
DESCRIPTION
One of the benefits of the Tendenci CMS is that SEO is baked in to the code. Also, Tendenci allows you control over backend SEO tags like Meta, Alt tags, and Title tags from the interface (no coding required). This webinar will cover the built in features of Tendenci and tips for customizing your Tendenci content for SEO!TRANSCRIPT
Caitlin Kaluza@tendenci // tendenci.com
Caitlin Kaluza | [email protected] | @qcaitTendenci Open Source CMS | tendenci.com | @tendenci
Optimizing Your Tendenci Site for SEO
Caitlin Kaluza
SEM Team
Marketing Team
schipul.com/qcait
Caitlin Kaluza | [email protected] | @qcait
1. Automatic SEO in Tendenci
2. How to Customize Optimization
3. SEO Tips in Tendenci
What We’ll Cover
@tendenci | www.tendenci.com | blog.tendenci.com
Automatic SEO in TendenciWhat Tendenci Does for You
Caitlin Kaluza | [email protected] | @qcaitTendenci Open Source CMS | tendenci.com | @tendenci
SEO is “Baked In”
@tendenci | www.tendenci.com | blog.tendenci.com
flickr.com/photos/ykjc9/4419635330
• Meta Description & Title Tag Automatically Generated based on content (you can change these)
• Alt Tag Automatically Created based on image filename
• Primary Keywords
Front End
@tendenci | www.tendenci.com | blog.tendenci.com
Description & Keywords CreatedBased on Content
@tendenci | www.tendenci.com | blog.tendenci.com
Alt Tag Uses Image Filename by Default
@tendenci | www.tendenci.com | blog.tendenci.com
Primary Keywords = Primary Key Phrase Feeds in Throughout the Site
@tendenci | www.tendenci.com | blog.tendenci.com
Site Settings that Affect SEO:
• Site Name• Geographical Location• Primary Keywords• Secondary Keywords
Tip: Review Your Global Site Settings
@tendenci | www.tendenci.com | blog.tendenci.com
• Sitemap.xml automatically updated based on most recently updated content
• Robots.txt set up
• Redirects Module makes Redirects Easy
Back End
@tendenci | www.tendenci.com | blog.tendenci.com
Sitemap.xml
@tendenci | www.tendenci.com | blog.tendenci.com
Robots.txt
@tendenci | www.tendenci.com | blog.tendenci.com
“Normal” Tendenci robots.txt Other things you might see
Robots.txt Site Setting
@tendenci | www.tendenci.com | blog.tendenci.com
Located in Global Site Settings
Redirects Module
@tendenci | www.tendenci.com | blog.tendenci.com
tendenci.com/help-files/how-use-
tendenci-redirects-module/
How to Customize Your SEOWhat you can control
Caitlin Kaluza | [email protected] | @qcaitTendenci Open Source CMS | tendenci.com | @tendenci
• Meta
• Categories
• Alt Tags on Images
• URL Slug
Updates You Have Control Over
@tendenci | www.tendenci.com | blog.tendenci.com
Add Keywords in Meta Tags & Categories
@tendenci | www.tendenci.com | blog.tendenci.com
Available on: Pages, Articles, Jobs, Events
@tendenci | www.tendenci.com | blog.tendenci.com
• Focus on 1 to 3 keywords per page within your website
• Title• 64 Characters• Include your brand name last• Every title tag within your site should be different and relate to the content on
the page
• Description• 120 Characters• Include your geography
• Keywords• Keep it to around 3 targeted keyword phrases• Most Search Engines Ignore, but it doesn’t hurt
Meta Tips
@tendenci | www.tendenci.com | blog.tendenci.com
Incorporate Targeted Keywords Into:
• Alt Tags on Images
• Sub headings (Heading 1, Heading 2, Heading 3)
• Cross Links
On Page Edits
@tendenci | www.tendenci.com | blog.tendenci.com
For Images:Add Text to Title Text & Alt Text Field
@tendenci | www.tendenci.com | blog.tendenci.com
Think Like an OutlinePage Title automatically coded as a Heading 1 (H1), so don’t pick Heading 1 for text in the body
Use the WYSIWYG to Add Heading 2, Heading 3 Subheaders
@tendenci | www.tendenci.com | blog.tendenci.com
More: tendenci.com/help-files/preformatted-styles-change-font/
Tip: Edit Photos in Set
@tendenci | www.tendenci.com | blog.tendenci.com
• Fill out all fields• Tags• Categories• Description/Caption (can include HTML)• URL Slug
More on How To Optimize on YouTube:thesemblog.com/youtube
Rich Media is Powerful
@tendenci | www.tendenci.com | blog.tendenci.com
• Getting Started with Google Analytics + Tendenci: tendenci.com/help-files/getting-started-google-analytics
• Using the Keyword Density Analyzer:tendenci.com/help-files/using-the-keyword-density-analyzer
• All Tendenci SEO Help Files:tendenci.com/help-files/topic/59
Resources
@tendenci | www.tendenci.com | blog.tendenci.com
Questions?
Caitlin [email protected]@qcait
Tendenci Open Source CMStendenci.com@tendenci
blog.tendenci.com
tendenci.com/events
@tendenci | www.tendenci.com | blog.tendenci.com
• Follow the Tendenci Blogblog.tendenci.com
• Sign up for the Tendenci Newsletter Listtendenci.com/newsletter
Keep Up to Date With New Features
@tendenci | www.tendenci.com | blog.tendenci.com