intro to tendenci - jj lassberg
DESCRIPTION
Introduction to the Tendenci Web Site Software. Tendenci 101 & Beyond. Getting Started and Taking It to the Next Level.TRANSCRIPT
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JJ Lassberg // Schipul – The Web Marketing [email protected] of Slides:
TENDENCI 101 & BEYONDGetting Started and Taking it to the Next Level
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• Why Tendenci was developed the way it was
• What Tendenci is• How Tendenci can help
you manage your site and increase your sales
What We Will Talk About Today
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Does Your Site Increase Your Sales?
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The Goal of Business…
… is to make a profit.
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Great Product
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Outstanding Customer Relations
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Amazing Company Story
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Profit
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Non-Profit
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Profit
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Change
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Great Change
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Outstanding Community Relations
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Amazing World-Changing Story
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Profit
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BIGGER
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Better
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Faster
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• Sales Eye for the Non-Profit Guy– Kelsey Ruger– 11-11:45 a.m.
• The Art of Creating Movements for your NPO– Joe Solomon– 1:15-2 p.m.
For More on Non-Profits
Getting the most
out of SchipulCon
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Profit
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Increase Your Sales
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•What is Tendenci•Manage Your Site Users•Manage You Site Content•Manage Your Story•Manage Your Google Love
How Can Help
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What is it?
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Software that Powers Your Site
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• Permission Based Content• Content Management• Newsletters• Story Module• Photos• RSS• SEO• And much, much more…
Tendenci Console
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MANAGE YOUR SITE USERS - 101Permissions, Contributions, Memberships
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Any person who connects with you through the web
site is a User.
1. User Module
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Non-Interactive
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Site User
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Admins
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• Site Users can add content and are the “owners” of those content records
• Eases the burden on the site admin to keep all data current
2. Ownership
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Admin Approval
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How do I differentiatemy Members?
Site Users with Member ID#
3. Memberships
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Content
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Pricing
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Profiles
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1. 3 Levels of User Permissions2. User Contributions and
Approvals3. Memberships
How Do I Take It to the Next Level?
Manage Your Site Users
101
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Multiple Contributors & Curators with Security User Groups
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• Organizing your People withTendenci: Let's talk Memberships!– Albert Hughes– (Day 1) 1:15-2 p.m.
For More on Memberships
Getting the most
out of SchipulCon
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MANAGE YOUR CONTENT - 101Content Management System, Custom Forms, Newsletters
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Update your site content at any time!
1. Content Management System
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• Click the Pencil icon to get started
• Use the WYSIWYG interface to format
• Upload images
CMS
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2. Create Forms on the Fly!
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• Create Custom Fields• Make Donation Forms• Attach Files• Always Find Submissions
Get that Data
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The best way to stay in front of your
members and clients!
3. Newsletters
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• Dynamically pull the newest site content
• Email different groups of users
• Several different templates to chose from
Deliver Content
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1. Content Management System and the WYSIWYG Editor
2. CMS Forms and Submission3. Newsletter with the Most Up-To-
Date Content
How Do I Take It to the Next Level?
Manage Your Site Content
101
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When it comes to SEO…Content Is King!
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• Keep your members in the Know with Newsletters– Jason McElweenie– Kim Hodgson– (Day 1) 11-11:45 a.m.
For More on Newsletters
Getting the most
out of SchipulCon
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MANAGE YOUR STORY – 101Story Module, Photos, RSS
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1. Your Story, Illustrated by… You.
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Preserve Real Estate
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Engage Your Audience
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Control Your Own Destiny
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The most popular content on the site
•Permission Based Views•Group Contributions•Powerful SEO Tool
2. Photos Module
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SEO + Photos Album = Awesome!
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Distribute the content of your site well beyond
just those visiting
3. Real Simple Syndication
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• Don’t wait for them to come to you, push new content out
• Customize your feed• Use RSS in Emergencies• Pull in a feed from
another site
Take Your Story to Your Audience
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1. Story Module with Graphics and Captions
2. Photos with Titles, Descriptions and Tags
3. RSS Feed to push content out.
How Do I Take It to the Next Level?
Manage Your Story
101
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Pull your most recent photos to the home page
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• Storytelling through Social Media– Ed Schipul– (Day 1) 2:15-3 p.m.
For More on Storytelling
Getting the most
out of SchipulCon
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MANAGE YOUR GOOGLE LOVE - 101Built it SEO, Control Your SEO, SEM Control Panel
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Top of The List
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Unique, Editable & Automatic!
•Title•Keyword•Description
1. Default SEO
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2. Control Your SEO
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SEO Muscle
In addition…•H1, H2, H3•Embedded Links•Alt Tags•Tags & Categories
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3. Your SEM Toolbox
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• Find & Tweak the Primary and Secondary Keywords
• Add & Edit Google Analytics
• Free SEM Tools• Analytics Dashboard
SEM Panel
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1. Adding Content and Using the Default SEO
2. Controlling Your Own SEO3. Search Engine Marketing Panel
How Do I Take It to the Next Level?
Manage Your Google Love
101
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Track your success with Event Logs
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• Understanding your Site Analytics: What do those numbers mean??– Jonti Bolles – John Michael Oswalt– (Day 2) 10-10:30 a.m.
For More on Analytics
Getting the most
out of SchipulCon
![Page 72: Intro To Tendenci - JJ Lassberg](https://reader037.vdocuments.site/reader037/viewer/2022102900/54b46ab74a795943128b462a/html5/thumbnails/72.jpg)
• Tendenci was built to help you increase your sales
• Tendenci is the software that powers your site• Tendenci helps you manage:• Your Site Users• Your Site Content• Your Story• Your Google Love
Let’s Review…
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Any Questions?
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That’s a Wrap!
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Help Files• Understanding User Levels - http://www.tendenci.com/en/helpfiles/v/87• Creating a usergroup - http://www.tendenci.com/en/helpfiles/v/73 • Edit CMS Page - http://www.tendenci.com/en/helpfiles/v/346 • Custom Forms- http://tendenci.com/en/helpfiles/topics/v/57 • Adding pages to your site - http://www.tendenci.com/en/helpfiles/v/160 • Help Files CMS - http://www.tendenci.com/en/helpfiles/topics/v/10• Newsletters - http://www.schipul.com/doityourself/email• Photos Module - http://tendenci.com/en/helpfiles/topics/v/1 • SEM Tools- http://tendenci.com/en/helpfiles/topics/v/1 • Membership Module - http://tendenci.com/en/helpfiles/topics/v/1 • Events Logs- http://tendenci.com/en/helpfiles/topics/v/67
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JJ is a total geek, social media kool-aid drinker, marketer, artist, comfort food aficionado – Smitten with her Fab!Hubby and fantastically devoted to their kiddos, AK & The Z-ManPersonal Brand: schipul.com/jjlassbergBlog: www.jjlassberg.comTwitter: @jjlassbergFlickr: jjlassbergFind this presentation here: www.schipulcon.com/presentations
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Thanx for the Pics!
1. http://www.flickr.com/photos/jjlassberg/galleries/72157622358210253/2. http://www.flickr.com/photos/jjlassberg/galleries/72157622378683423/3. http://www.flickr.com/photos/jjlassberg/galleries/72157622424959789/
All the photos used in this presentation are Creative Commons licensed and can be found here: