Tendenci User Conference

Business Track Panel Discussion Exploring Best Practices (for business)

Kim LangePresented at Tendenci User Conference

2007www.tendenci.com/uc2007

What we will cover:

Online Marketing with the Tendenci Calendar

Preston Files from Reliant Park

Online Marketing with Tendenci Newsletters

Kelly Russo from The Houston Zoo

Reliant Park Before

Reliant Park After http://www.reliantpark.com/

Houston Zoo Before

Houston Zoo After http://www.houstonzoo.com/

Welcome

Preston Files - Marketing & Public Relations Manager

for Reliant Park

AND

Kelly Russo - Interactive Manager for The Houston Zoo

Using the Tendenci Calendar by Reliant Park

By: Preston Files

www.reliantpark.com

A Look At The Calendar

• Homepage and Banners direct links to the Calendar

• How Best to View and Use the Calendar (Monthly and List Views)

• Using Event Types

• Using Filtered Searches

• How to get the most out of a Calendar Event

12

3

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21

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1

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2

1

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5

Add This To Your Calendar

• Create Exciting Direct Links to the Calendar

• Utilize both the List and Monthly View

• Use Event Types

• Use Filtered Searches

• Format Calendar Events with Consistency

E-mail Marketing at the Houston Zoo

By: Kelly Russowww.houstonzoo.com

• Evolution of our e-mail newsletters

• E-mail Marketing Campaigns

• Feast with the Beasts

• Baby Elephant “Mac”

Have you seen your zoo lately?

a. Positioning– If you haven’t been lately, take a new look at

your Zoo. When is the last time you went to the Zoo? The Zoo is a new Zoo.

b. Key advertising messages– i. Come see the Zoo…it gets better and better– ii. Immersion in live, natural outdoors– iii. It’s an exotic escape to another world– iv. Real animals, plants, sights, sounds– v. Everyone has fun for low price

• Second Annual Feast with the Beasts – October 12, 2007

• Over 30 restaurants from around Houston participate - featuring their signature dishes

• Live entertainment on 3 stages

• keeper chats and animal training demonstrations throughout the evening

• One of the largest events for the Zoo

• We had around 1,500 people attend our first year

Feast with the Beast e-mail campaign

• Pre-sale campaign for the month of June

• 3 themed e-mail newsletters leading up to the event

• Metrics reveal noticeable jump in page views and ticket sales the day after the email was sent.

Our Baby Boy

• Born Oct 1, 2006

• Weighed 384 pounds – largest Asian Elephant born in captivity

Year long campaign utilizing MacName the baby—8,000 people vote on KHOU and Zoo siteSpecial offer—see elephants for peanutsGuess the date Mac weighs 1,000 lbs—promotion for 1,000th visitorMac turns 1—card contest, bday party on October 6

Results

• Very good exposure and publicity for very little money

• Pushed visitors to use our new site to plan their visit and get involved with Zoo happenings

Thank You!

Question and Answer

Thank you!Kimberly LangeEmail: klange@schipul.com

Presented at the Tendenci User Conference 2007Find all presentations at: www.tendenci.com/uc2007

Schipul - The Web Marketing Company 11757 Katy Freeway, Suite 930Houston, TX 77079 USA

www.schipul.com