how email marketing helps to improve business
TRANSCRIPT
How email marketing helps to improve business
What is email marketing?
Email marketing is a direct marketing medium that uses electronic mail as a means of communicating business or fundraising information to an audience.
Effectiveness of email marketing
• Improve sales
• Increase client loyalty
• Generate leads
• Generate additional repeat business
• Less marketing costs
Create strong content
Build your subscriber list
Make your email interesting
Keep landing pages specialized
Ensure that your emails are not sent to spam
Make the links and call to action
Responsive design
Need test before send to client
Track data and email performance
Key points of effective email marketing
Industry wise email marketing statistics - 2016
Email marketing still going.....
Over 4.35 billion email accounts - Radicati group (2015)
2.586 billion email users worldwide, including both business & consumer users. - Radicati group (2015)
68% of consumers find email to be their #1 preferred channels for receiving commercial messages - cg selections “National Email Onderzoek" (2013)
66% of consumers have made a purchase online as a direct result of an email marketing message - Direct Marketing Association (2013)
One in five (19%) of consumers said they read every email newsletter they receive just to see if something’s on offer. - Forrester research "North American Technographics Survey" (2014)
By the year 2017 1.779 million people will access email via their mobile device. - The Radicati group "Email Statistics Report 2013-2017“
30% of consumers now read their email exclusively on mobile devices
55% of companies generate more than 10 percent of sales from email - Econsultancy “EmailMarketing Census"(2014)
Email marketing is the biggest marketing channel on black Friday, driving 25.1% of orders.
88% of marketers say email marketing is bringing them a positive ROI. - ExactTarget 2014 State of Marketing
Responsive design is important for boosting mobile clicks. Responsive designs get a 24% increase in mobile clicks vs. Non-responsive designs.
Over half your email opens will be occurrence only on mobile devices
Without responsive designs; most of users will not be clicking on your emails
With responsive designs got 58% of their clicks from mobile devices
Impact of responsive design on email marketing
Mobile emails boost up e-commerce revenue
Through mobile emails e-commerce revenue and orders are growing rapidly.
Mobile made up over a quarter of all email-driven revenue and nearly one-third of all email-driven orders.
Compare to desktop large percentage of mobile email-driven orders
Emails types and best day to send
Conversational- These types of emails that you send and receive every day
Transactional- These types of emails your website sends to its users automatically
Group/Marketing emails- That you send out to your mailing list
Tuesday: This is hands down the #1 best day to send emails
Thursday: If you send two emails a week, choose Thursday for your second day
Wednesday: While no single study showed that Wednesday was the most popular, it came in second place several time
After receiving direct mail,
92% users do online activity
54% users engaged on social media
87% users ready to purchase online
Output of direct mail
Source:
http://coschedule.com/blog/best-time-to-send-email/
https://tempertemper.net/blog/types-of-email-and-when-to-use-each
http://www.smartinsights.com/email-marketing/mobile-email-marketing/impact-mobile-responsive-email-open-rates/
http://www.smartinsights.com/email-marketing/email-communications-strategy/statistics-sources-for-email-marketing/attachment/global-open-and-clickthrough-rate-email-statistics-2016/
http://www.emailisnotdead.com/
http://www.superoffice.com/blog/measuring-the-effectiveness-of-email-marketing/
https://en.wikipedia.org/wiki/Email_marketing
https://www.google.co.in/imgres?imgurl=http%3A%2F%2Fwww.royalmail.com%2Fbusiness%2Fsites%2Fdefault%2Ffiles%2FInsights-Mail-and-Email-Marketing-Main-576x282_0_0.jpg&imgrefurl=http%3A%2F%2Fwww.royalmail.com%2Fbusiness%2Finsights%2Fbusiness-trends%2Fbrand-consumer-communication&docid=VzEj0W3bBnEeSM&tbnid=O0kN6op2FBupzM%3A&vet=1&w=576&h=282&bih=613&biw=1366&ved=0ahUKEwiTpr3Bj57QAhWMp48KHfb3D24QMwgaKAAwAA&iact=mrc&uact=8
Thank You
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