10 ways to improve your email conversions
DESCRIPTION
Measuring the true effectiveness of your email marketing campaigns depends entirely on understanding your conversion rates. Determining what works and what doesn’t in your campaigns is the key to learning how to increase your email conversion rates and improve your overall marketing ROI. Making the most out of your email marketing is essential for building relevant relationships with your leads, but do you know where to get started? This 45 minute webinar will share with you: * The top errors marketers make which affect email conversions * Our top tricks for increasing your email marketing ROITRANSCRIPT
10 Ways to Improve Your Email Conversions: Learn how to measure and optimized your email campaigns to improve ROI.
DatePresented by:
Richard Sharp &Amberlie Denny
5 things you want to know about this presentation…
1. The presentation will be 45 minutes including Q & A2. You can send your questions to us via your
GoToWebinar controls at any time during the presentation
3. We will answer timely, topic-specific questions during the presentation and save the rest for the Q & A period
4. We answer all the questions we don’t have time for during the presentation in a blog post later in the day
5. We will send out a link to the recording and a PDF of the presentation slides after the presentation
…when someone meets that goal, it’s called a conversion.
If you’re sending out an email campaign because you want to get your recipients to register for a new whitepaper you’ve created, and they click on a link in your email and fill in a form, they have converted on your email campaign’s goal.
u campaigns
Measuring and
analyzing are the only ways to optimize. are working gives you the power to optimize.
10 Ways to Improve1. Use effective subject lines2. Create persuasive email copy3. Be educational not self promotional 4. Use permission-based email5. Keep your important information above the fold 6. Use one primary call-to-action7. Show that you’re trustworthy8. Segment subscribers so emails are targeted9. Be personal10. Make it to the inbox11.Keep email and landing page consistent.
Don’t be boring. If people don’t want to open your email, they can’t convert.
1.
2. Be persuasive.Communicate the value of what you’re offering and people will want to convert.
Educate your recipients. There is a happy medium between educational and promotional content.
Your job is to find it.
3.
Get Permission.5. Waiting until someone
asks you to communicatewith them, makes your messages more powerful and well-received
5. Focus on Layout. Remember to keep important information
above the fold.
6. Make it a no-brainer.Using one primary call-to-action reduces risk of confusion and keeps your main goal clear.
Exude Trust.If you convey the fact that people can
trust what you’re going to do with their information,
then people have more reason to give it to you.
7.
8. Segment,segment, segment!
Segmenting your audience helps your emails to be more
relevant and targeted.
Be Personal.People want to feel special.
Your emails should make your
recipients feel like you’re
speaking to them,
personally.
9.
10. Get Delivered.
If your emails never arrive, how
can your recipients convert?
Stay consistent.It’s important to ensure that the landing
that your recipients arrive at is a natural
progression from the email itself.
11.
Catchy subject line
Primary call-to-action
Primarycall-to-action
Privacy Information
Consistent branding
Clear indication of where the visitor is
More privacy and “trust” information
Consistent branding
Primary call-to-actionIs consistent
If you take anything away from this
presentation, make sure you remember:
1. Once your email is delivered, you need to have persuasive titles and copy with clear calls-to-action.
2. If people don’t trust what you’re going to do with their information, they probably won’t convert.
3. Take your email campaigns to the next level by ensuring that your emails and landing pages are consistent.
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Contact me!Richard Sharp, VP Marketing
604.484.8543
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References
• http://www.flickr.com/photos/gordonflood/474031261/• http://www.flickr.com/photos/scottschrantz/3016790176/sizes/z/• http://www.flickr.com/photos/kurafire/190169989/sizes/l/• http://www.flickr.com/photos/bonked/2358339193/sizes/m/• http://www.flickr.com/photos/omegatron/438272080/sizes/m/• http://www.flickr.com/photos/overton_cat/2152788744/sizes/z/in/
photostream/• http://www.flickr.com/photos/freedom-to-
move/4464975426/sizes/m/• http://www.flickr.com/photos/eskimoblood/2968095640/sizes/l/in
/photostream/