10 easy ways to improve your email open rates | email marketing | infographic
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Think email marketing is on its way out? Think again! Explore how effective email marketing really is these days, and discover 10 easy ways to improve those open rates in this infographic.TRANSCRIPT
e-Envelopee-EnvelopePUSHING THE
INTEGRATING EMAIL INTO YOUR MULTI-CHANNEL MARKETING PLAN
1.
How Effective is Email Marketing?
Email can be up to 20x more effective than other marketing outlets
Consumers who receive email marketing spend 83% more when shopping
ROI = $44.25 for every dollar spent
OH! …And getting your emails OPENED
Their orders are 44% larger
They order28% more often
70% of digital marketers seeemail as the top medium for ROI
Why Email?
✔ Cost-effective
✔ Versatile
✔ Immediate
✔ Personal
✔ Trackable
of B2B e-marketersplan to increase
spending foremail marketing
62%But it only works
if your emailsare opened
Don’t letyour emailsend up inthe virtual
wastebasket!
EASY WAYS TO IMPROVE YOUREMAIL OPEN RATES
Use a clean list of TARGETED, opted-in recipients
of marketers say segmenting their email database is one of their top objectives in the next 12 months
2.Send from a REAL PERSON that recipients can reply to
5.Use an attention-grabbing PREHEADER
7. Optimize it for MOBILE
9. GIVE RECIPIENTS CONTROL over opting in or out, frequency of emails and content they receive
TIP: Avoid impersonal [email protected] email addresses – they will go straight into the cyber-trash
Do I know you?
Are you a human being?
!
3.Write a killerSUBJECT LINE
10. TEST, MONITORAND ANALYZE
4.Tell ’em what to EXPECT
of people say they open an email because of the subject line
What did I sign myself up for? Before sending your emails, tell your recipients what type of content they can expect and how often they’ll be hearing from you
What did I sign myself up for? Before sending your emails, tell your recipients what type of content they can expect and how often they’ll be hearing from you
6.Display early CALL-TO-ACTION
64%
TIP: Keep subject lines 50 characters or less for maximum impact
TIP: Avoid “can’t read this email, view the web version” or other standard language!
32%
TIP: Display your CTA near the top so that recipients can see it without even scrolling!
This is your next best chance to give your readers a preview of what’s inside and incentive to open!
of subscribers cite “too many emails” as the number one reason they unsubscribe from email
of all emails are opened on a mobile device
of U.S. email users will access their emails via mobile by 2017
!
!
!
8.Don’t forget toPERSONALIZE
TIP: Use your recipient’s name in the subject line or greeting!
!
38%
78%
Personalized emails improve click-through rates by 14% and conversion rates by 10%
Oh, you’re talking to me?
69%
Study the behaviors of your recipients! What time of day do they usually open your emails? What links are they clicking on? What are they interested in?
Don’t forget social sharing buttons!
44% 28% 70%
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Sources:www.marketingcharts.comwww.econsultancy.comwww.blog.cmbinfo.comwww.forrester.comwww.contentmarketinginstitute.com
www.aquent.comwww.blog.hubspot.comwww.emarketer.comwww.icontact.comwww.blog.getresponse.com
Emails with social sharing buttons have a 115% higher CTR than those that do not
Targeting and segmenting will increase your CTR from 3% to 8%
©2013 Sikich LLP. All Rights Reserved.
www.sikich.com
TIP: Create buyer personas and connect with them by sending messages tailored to their wants, needs and behaviors.
!