Rachel Amo, Sue Lee, Kelly Redznak, Julie Smith

PROJECT BRIEF

FOURSQUARE | 1

Foursquare would like to increase the level of engagement with their users and merchants by adding a mobile payment component to check-ins.

USER RESEARCH

FOURSQUARE | 2

• Interviews

• Calls

• Surveys

• More Interviews

• Mapping

• Developing Personas

PERSONAS

FOURSQUARE | 3

Jane Allen, 24

Goals

• Discovering new places

• Keeping track of life events

Relationship with Foursquare

• Early adopter

• Uses it regularly

Characteristics

• Creative professional

• College graduate

PERSONAS

FOURSQUARE | 4

Mark Winter, 33

Characteristics

• Product Manager

• College graduate

Relationship with Foursquare

• Early adopter

• Uses it daily

Goals

• Bragging rights

• Keeps mayorships & badges

COMPETITIVE ANALYSIS

FOURSQUARE | 5

GOALS

FOURSQUARE | 6

User Goals

• Work everywhere the

user checks in

• Seamless, frictionless

payment system

• Secure setup

• Rewards for using the

system but the reward

does not have to be

upfront

Brand Goals

• Helps users find and

share inspiration

• Serve as the “go to”

resource

• Literally and figuratively

share the experience

Business Goals

• Increase level of

engagement with power

users

• Implement a new mobile

payment component with

check-ins

• Tie-in rewards program

with the mobile payment

process

• Re-establish Foursquare

as leader in social media

space

USER FLOW

FOURSQUARE | 7

• Created 3 scenarios

• Selected 1

• Changed it

• Final: Jane has $20

for lunch. She is

looking for a check-

in deal and doesn’t

know where to go.

DESIGN PROCESS

FOURSQUARE | 9

MORE DESIGNS

FOURSQUARE | 11

USER TESTING

• Didn’t see the specials

• What’s with the orange?

• How do I add an order?

• Does “tip” mean money?

• Am I in the restaurant or not?

• Can I not be checked in?

• Did I add this to my bag?

PROTOYPE

FOURSQUARE | 13

bit.ly/Km1IHU

THANK YOU