Design by: Kevin May

Student Project. General Assembly UXDI Winter 2013

About the Product:

Shotbot is a mobile shopping application for users who spend a lot of time trying to find and match specific products based upon visual and design qualities.

“They don’t know exactly what they are looking for but know it when they see it.”

The user creates a personalized “store” based upon a few added key words. Shotbot stores can be saved, browsed and shared.

Shotbot allows the user to visually explore items quickly, select items then decide to “see more like this” or “see less like this”.

Shotbot will update the contents of the user’s “store” with similar or closely related items based upon those user decisions.

Shotbot will allow the user to see details, reviews and ratings of any items and can add selected items to the shopping cart for checkout and secure purchasing.

About the Project: I was given the constraint of creating a mobile shopping app for Alex.

create store explore screen product details

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CASE STUDY: ALEX

DESIGN RESEARCH Method: I spoke with Alex and asked him about how he uses technology to shop (day-to-day) and why.

I asked Alex to map out his day and I looked for things that Alex really enjoys doing, his interests and where he thought he spends most of his time online and on mobile. I asked Alex about the apps and products he has purchased recently that he loves and why.

Findings: Alex spends a large amount of time each day searching online for products and technology that meet his interests.

Alex likes apps and products that help him save time and make things more efficient.

Alex loves well designed, “smart” and inventive products, but wishes he could spend less time trying to find them.

Alex loves to explore and is very visual.

Alex can tell almost immediately if he is interested in something by the way it looks.

Alex discovers new products by exploring similar things to what he already knows he likes.

Alex likes to really research the products that he likes.

Alex loves the experience of listening to and exploring music through different apps.

Opportunities Identified: Make a smart shopping app that will quickly allow Alex to visually explore, discover and buy new products that appeal to him much in the way he explores and finds music.

Potential users for this product:

People who explore new products online based upon visual qualities and design.

DESIGN ITERATION | DESIGN HYPOTHESIS

Method: Create basic user flows for each functional aspect of the product. Show it to at least 10 different people and collect their feedback. Revise. Repeat, revise, revise.....

Findings: A descriptive name helps users understand right away the basic function of the app. Make the core functions simple and easy to use and see. Users wanted the ability to sort and see categories when desired.

ITERATION

DESIGN ITERATIONS | PROTOTYPE Method: Created POP prototypes that provide a basic MVP user flow through the core functions of the mobile app experience.

SET UP AND FIRST RUNFirst time experience

-Product description-3 step process hints- sign up

CORE PRODUCT EXPERIENCECreate new shopbot storeView and select sorted productsRevise sort by using see “more like” or “less like”Get selected product detailsAdd to Shopping Cart View Shopping Cart Checkout

“Sort by” optionsSave storesBrowse storesShare stores

THANK YOUKevin Maykmayfx@gmail.com