uxdi project 4 - lazook presentation

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Project laZook - Work Experience project ​A clickable prototype was designed and presented to laZook. The new elements of this product were a new main dashboard page, sales page and product page with redesigned features of price and stock management. laZook is an online marketplace platform that allows companies to manage their products in one place. The challenge was to research laZooks users and competition to design a new user interface and key screens. To solve this challenge I began by surveying laZooks users and understanding the company. From these initial conversations and results, a first prototype, personas and user flows were created. Two insights were found, users wanted to either see an overview of certain key information or they wanted to dig deeper. Four main screens were designed, a dashboard home page, a sales graph page, a category page and a product page. A second prototype was created with two aims. One to test out different styles of dashboard and two to test three user tasks identified as being important (changing product price, changing multiple stock item levels and finding orders). After a second round of usability testing the prototype was altered and then presented to laZook.

TRANSCRIPT

Page 2: UXDi Project 4 - laZook Presentation

The Team

* Monica - Product design and 3D visualisation

* Richard- Construction management and service design

* Rain- Architecture, product and interior design

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The Current Dashboard

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The Current Dashboard

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* Clarity of information on products

* Provide brands with real time sales data

* Ability to market and control product information

What laZook would like to give their brands

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* Brands are confused with the information layout

* More information about the product’s sales

* They want more control over their products marketing, pricing and stock levels.

What we’ve discovered

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* Research - to understand key features of the existing dashboard as well as competition

* Survey - to better understand user's needs

* Initial Prototype - to test new features and information hierarchy

* Second Prototype - Following the feedback of the initial prototype, to test the new layout & navigation

The Process

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Research : Key Findings

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Research : Key Findings

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laZook’s Competitive Advantage

à la minute sales

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Research: Competitive Analysis

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Shopify

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* 75% of users look for information and management of products

* Most important information is sales:

- Top sold item

- Average retail price

- Region

Survey: Key Findings

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Personas

Hanna

Business owner

Primary user

Steve

Accountant

Secondary user

John

Sales Manager

Primary user

Action

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Primary use

Business Decisions

Goals

Overall view of the

business in an easy

and quick fashion.

An intelligent way

of pricing products.

Not overwhelming

but simple to

follow.

Influencers

Visuals and easy

to understand

business

language.

Pains

Sales in different

formats

Seeing deliveries and

the status of them

Pricing of foreign

orders

Important

Specific

access.

Clear

visuals to

make

decisions .

Likes

Being able to make

informed decisions from

the data.

Saves times.

Builds confidence for the

business and brand.

Spread products in

different channels in an

easy way and which she

can control.

How we can serve

We have a visual

dashboard which

concentrates the

most important

information. Top level

sales and delivery

data.

Hanna, 33 year old female Business owner of a handicraft store in LondonHanna lives in London with her new husband. She likes to relax and share with her husband how her day has been. She has studied

literature at college and always enjoyed sewing and making clothes. After a few friends liked her things she decided to turn her

hobby into a business. Her business creates handicraft goods, she employees 2 people to help her make the goods.

Her entire life is connected online, she shares her life on facebook and twitter with friends. She tweets her inspirations and pins

her passions on pinterest. Her life is very social in London and loves sports.

In her spare time she enjoys flea markets and car boots sales.

“At a glance, how things are going”

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“I like finding out the story of the finances”

Steve 36 years old, males accountant

Steve lives in London. He is single and loves technology. He loves playing games and software. He is very organised. In his spare time he likes to play strategy games and playing paintball with friends.

Primary use

Financial Reporting

Goals

To understand

how the finances

are working.

To report to his

company their

financial and tax

positions.

Influencers

Control of

numbers and

reports. Finds all

the information

Pains

Incomplete financial

information for

orders and products

Unclear on how

reports have been

generated.

Order status/Status

of deliveries, hard to

know when to invoice

or not.

Important

Reporting data

in the correct

accounting

formats for the

company and for

tax reasons.

Data is clear to

enable correct

invoicing.

Likes

When he can clearly

see the order story

process and financials

attached to it.

The reports match his

understanding and

figures.

How we can serve

Structure the

financial data

according to his

accounting standards.

Give him clear

reports to use.

Let him be able to

investigate the data

to find out the story.

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“Know the trends I want to see”

John 43 years old, males sales manager

John lives in Reading and commutes into London. He is married with a family. He is traditional about technology and uses it when it is required when selling. He studied accountancy and business 20 years ago. He loves to walk in the country with her family on weekends. He likes to read crime novels.

Primary use

Managing sales

Goals

To track sales of

his products and

manage the

relationships of the

sales channels.

To keep track of

pricing and

deliveries

Influencers

Technology that

is easy to follow

with not many

features. (Clear

Navigation)

Pains

Pricing many

products at once.

Too much

information.

Understanding what

sells best and what

items don’t

“Understanding of

what items sell best

and what items don’t”

Important

Clear

visuals to

make

pricing

decisions

Clear

delivery

status to

anticipate

issues

Likes

Knowing which sales

channels are working.

Managing prices.

Not having to relearn

navigation each time

he logs in.

How we can serve

Inform him how to use the

product quickly if he needs to

remember

Show him his sales channels

or regions clearly

Easy process to change prices

Live sales data.

Printing reports easily.

Keeping records in a physical

way

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Wire frame

Prototype 01

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Pattern

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Usability testing 1 - Analysis

Vital information was Sales information, Product Information and Shipment details

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Usability testing 1 - Analysis

In Sales information they would like to see Top sold items, Average Retail Price and Region.

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Usability testing 1 - Analysis

Users found Prototype 1 navigation somewhat confusing

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Usability testing 1 - Analysis

Dashboard needs to be used for (33%) general information of Products and Sales and management of sales.

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Wire frame

Prototype 02

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Patternhub and spoke

nested doll

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Site Map

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Hypothesis A

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Hypothesis B

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It’s Monday morning and John is at the office. He is checking the overall results from the weekend.

He notices that his engagement rings are getting low. So John decides to look at this.

John realise that he doesn’t have any more stock. So he decides to raise the price of this item so that he can make more profit on the last few rings.

Scenario 1 - Usability Test 2

“Aim to test using how to reprice an engagement ring”

The same task was tested for Usability Test 2The purpose of the scenario was to see if users engage and understand the price management calculator

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John needs to update the stock quantity for a whole set of Solitaire gold rings and Single pearl earrings.

He enters the catalogue page and selects the products from the list

He adds 10 rings and 20 earrings to the overall stock and saves the changes.

Scenario 2 - Usability Test 2 - Change Multiple Stock

“Aim To test user with changing multiple stock items at the same time”

The purpose of the scenario was to see if users engage and understand the stock management feature

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John is trying to track a specific order. All he remembers is the product name: Nike Bolt running shoes

He goes into the product page and does a quick search for Nike Bolt shoes

He find the relevant order and reviews its status.

Scenario 3 - Usability Test 2 - Find specific Nike Lighting Bolt Spikes

“Aim To test user to find a specific order fo Nike Lighting Bolt Spikes”

The purpose of the scenario was to test if the quick search feature is relevant when there are many variables to search from

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Usability testing 2 - Analysis

* Most users found the simpler dashboard easier to understand

* There should be 2 accounts - Drop ship and Fulfilment

* There should be live alerts to alert any low stock or other issues

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Future Suggestions

Product

StockOrdersDeliveries

Sales

Edit

Manage Price

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Future Suggestions

Product

Deliveries

Sales

Edit

Manage Price

Stock

Orders

Catalogue

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Next Steps - The Current Dashboard

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Next Steps - Introduce to brands and test

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Producing final documents to hand to laZook:

Toolkit

- Prototypes

- Personas

- Site maps

- User flows

- Annotation and further possible solutions

What’s Next

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Thank you