ga uxdi fall 2013 group/class project - team netflix

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Groups Rafai Eddy, Tran Nguyen, Sarah Papp, Ahna Rao UXDi - GA - Fall 2013 Class Project Monday, September 30, 13

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Class project for General Assembly UXDi Fall 2013, team Netflix. The assignment required the design of a groups feature within Netflix--including design research, planning, prototyping, and, of course, testing.

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Page 1: GA UXDi Fall 2013 Group/Class Project - Team Netflix

GroupsRafai Eddy, Tran Nguyen, Sarah Papp, Ahna Rao

UXDi - GA - Fall 2013 Class ProjectMonday, September 30, 13

Page 2: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Netflix Groups Description

The Challenge:Netflix has decided to create movie lover groups so people can discover movies through like-minded folks.

The Solution:Netflix Groups allows movie lovers to:

★ Find new movies to watch based on user-generated selections★ Create or join groups around the movies they love ★ Take turns selecting movies for their group to watch★ Be recognized as a tastemaker★ Watch movies in sync with their fellow group members★ Discuss movies with their group

Monday, September 30, 13

Page 3: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Light Hearted ComedyUpcoming in queue

Mondays at 9:00 pm PDT

Members

chat invite

Recently watched

- - - - - -

- - - - -

-

Light Hearted Comedy

Members

Recently Watched

InviteChat

Legally Blonde

Upcoming : Monday 9:00 pm PST

< <

Tropic Thunder Live Chat 9/20

Group Home

CreateMy Groups

Upcoming : Monday 9:00 pm PST

<

Recommended for Kaci

Light Hearted Comedy

Zoolander Chat 9/13

Send

2 2

Awesome!

Hilarious movie!

ROFLcopter!

The Blue Steel pose will be my new look

|

Legally Blonde

Key Screens

Group Page My Groups Home Chat/Discussion

Monday, September 30, 13

Page 4: GA UXDi Fall 2013 Group/Class Project - Team Netflix

planning

Monday, September 30, 13

Page 5: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Initial Process

Competitive Analysis Business Objectives

User Research

Monday, September 30, 13

Page 6: GA UXDi Fall 2013 Group/Class Project - Team Netflix

User Research

Monday, September 30, 13

Page 7: GA UXDi Fall 2013 Group/Class Project - Team Netflix

User Research

FindingsMethod Opportunity

Monday, September 30, 13

Page 8: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Monday, September 30, 13

Page 9: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Community

Family

Culture

TV Shows

“me time”

Taste makers

Film Lovers

Affinity Diagramming

Monday, September 30, 13

Page 10: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Community

Family

Culture

TV Shows

“me time”

Taste makers

Film Lovers

Affinity Diagramming

Monday, September 30, 13

Page 11: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Key characteristics• 30 years old• College graduate• Married and working mother• Experience Designer

Habits• Watches over 8 hrs per week• Follows live shows• Watches with entire family and/or friends• Loves to watch:

✦ Live shows - convenience ✦ Documentaries - alone✦ Films - mostly alone or with a friend

Motivations• Time with husband and children• Consistency with her schedule• Not requiring a babysitter• To keep up with current events• Stay up to date in social circles

Background: Kaci is a busy interior designer with an active young family. She lives in Oakland with her two small children and elementary school teacher husband and works in San Francisco. Kaci is a huge movie buff and watches movies and TV shows with her family, just her husband, or with her friends. She also sometimes goes to see movies in theaters if no one else is interested and to get some "me" time. Her house is the center of her family's social circle and they often have extended family and their friends over to watch movies or have TV marathons. Kaci currently uses a long list of methods (including automated recommendations and word of mouth) to find out about new shows and movies and would love an easier way to find out about what's new and/or good.“I love hosting movie nights!”

Kaci

Monday, September 30, 13

Page 12: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Monday, September 30, 13

Page 13: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants better film recommendations

Monday, September 30, 13

Page 14: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 15: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants to watch with friendsWants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 16: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants to watch with friends invite friends to your groups

Wants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 17: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants to watch with friends

Doesn’t want to leave the house

invite friends to your groups

Wants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 18: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants to watch with friends

Doesn’t want to leave the house

invite friends to your groupsco-watch from home

Wants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 19: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants to watch with friends

Doesn’t want to leave the house Likes to be considered a taste maker

invite friends to your groupsco-watch from home

Wants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 20: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants to watch with friends

Doesn’t want to leave the house Likes to be considered a taste maker

invite friends to your groupsco-watch from homeget recognized for your taste

Wants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 21: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants to watch with friends

Doesn’t want to leave the house Likes to be considered a taste maker

Has a busy schedule

invite friends to your groupsco-watch from homeget recognized for your taste

Wants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 22: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants to watch with friends

Doesn’t want to leave the house Likes to be considered a taste maker

Has a busy schedule

invite friends to your groupsco-watch from homeget recognized for your taste

viewing times can be set in advance

Wants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 23: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants to watch with friends

Doesn’t want to leave the house Likes to be considered a taste maker

Has a busy schedule

Wants to discuss the film

invite friends to your groupsco-watch from homeget recognized for your taste

viewing times can be set in advance

Wants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 24: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Scenarios

Wants to watch with friends

Doesn’t want to leave the house Likes to be considered a taste maker

Has a busy schedule

Wants to discuss the film

invite friends to your groupsco-watch from homeget recognized for your taste

viewing times can be set in advance

a chat feature facilitates discussion

Wants better film recommendations discover through Netflix groups

Monday, September 30, 13

Page 25: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Design Hypothesis

Monday, September 30, 13

Page 26: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Design Hypothesis

FindingsMethod Opportunity

Monday, September 30, 13

Page 27: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Conceptual Iteration

Monday, September 30, 13

Page 28: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Design Iteration

Monday, September 30, 13

Page 29: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Design Iteration

Monday, September 30, 13

Page 30: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Design Iteration

Monday, September 30, 13

Page 31: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Design Iteration

Monday, September 30, 13

Page 32: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Design Iteration

Monday, September 30, 13

Page 33: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Design Iteration

Monday, September 30, 13

Page 34: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Design Iteration: Prototype

My groups

Browse

TV shows >

Groups >

Home

Action & Adventure >

Anime >

Children >

Drama >

Kaci ▼ Group Home-

- - -

- - -

1

AT&T 12:00 PM

1My Groups

Recommended for Kaci

Groups

Create Find

NETFLIX

Monday, September 30, 13

Page 35: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Light Hearted Comedy

Upcoming in queue

Mondays at 9:00 pm PDT

Members

chat invite

Recently watched

- - - - - -

- - - - -

-

Design Iteration: Prototype

< Group Home

LINKMonday, September 30, 13

Page 36: GA UXDi Fall 2013 Group/Class Project - Team Netflix

design specification

Monday, September 30, 13

Page 37: GA UXDi Fall 2013 Group/Class Project - Team Netflix

User Roles

Group MemberWatches movies

(either co-watching or solo)Discusses movies with

other MembersRates other members’ movie selection abilities

Selects movies for Group to watch

Group CreatorStarts a Group

Administers Group

Potential Group MemberFinds and sees the group through browsing or search

OR Receives invitation to join a Group from a member

Joins a Group

Monday, September 30, 13

Page 38: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Concept Model

Group Page

Discussion Board

Search Results MyGroups

Recently Viewed Movies

Movie Player

Upcoming Movie

Create Group

Home

Monday, September 30, 13

Page 39: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Site MapSign In

Home/BrowseSearch

Recs

Menu

Privacy Policy

Sign Out

Results Continue Watching

Media Player

Movie Detail Page

My Groups

Profile

Genres

Current Groups

Rec’d Groups

Group Page

Create Group

Form Confirm

Edit Group

Chat

Select Movie

Form

Monday, September 30, 13

Page 40: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Screen Flow: View a Movie Event

My Groups Group Page

Chat

Member Up-vote Rate Movie

Invite

Monday, September 30, 13

Page 41: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Screen Flow: Find a Group

Netflix Home

Search Search Results

Group Page

Menu My Groups

Monday, September 30, 13

Page 42: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Screen Flow: Create a Group

My Groups Create Group Form Invite Members Confirm Group Page

Monday, September 30, 13

Page 43: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Screen Flow: Invite a Friend

My Groups Group PageInvite Members

Selection Confirmation

Monday, September 30, 13

Page 44: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Light Hearted ComedyUpcoming in queue

Mondays at 9:00 pm PDT

Members

chat invite

Recently watched

- - - - - -

- - - - -

-

Light Hearted Comedy

Members

Recently Watched

InviteChat

Legally Blonde

Upcoming : Monday 9:00 pm PST

< <

Key Screens - AnnotatedGroup Page

Goal: Provide a location for users to see information such as recently viewed movies,

upcoming movies for a particular group as well as to join or to invite members to join.

Search

Menu

Invite New Members

Recently viewed movies

Members

Upcoming Movie

Chat

Monday, September 30, 13

Page 45: GA UXDi Fall 2013 Group/Class Project - Team Netflix

Light Hearted ComedyUpcoming in queue

Mondays at 9:00 pm PDT

Members

chat invite

Recently watched

- - - - - -

- - - - -

-

Group Home

CreateMy Groups

Upcoming : Monday 9:00 pm PST

<

Recommended for Kaci

2 2

Legally Blonde

Key Screens - AnnotatedGroup Home

Goal: Provide a consolidated location for members to find their current groups, browse for recommended groups, and of course see what

movies are coming up for co-watching.Search

Menu

Current Groups (that user is either member of or founded)

Recommended Groups

Create a group

Upcoming Movie

Monday, September 30, 13

Page 46: GA UXDi Fall 2013 Group/Class Project - Team Netflix

<

Tropic Thunder Live Chat 9/20

Light Hearted Comedy

Zoolander Chat 9/13

Send

Awesome!

Hilarious movie!

ROFLcopter!

The Blue Steel pose will be my new look

|

Key Screens - AnnotatedChat/Discussion

Goal: Provide discussion forum for group members about movies selected and watched

by the groupSearch

Menu

Movie Topic Division

Group Name

Monday, September 30, 13