final steps to success - amazon s3 · 2019-03-19 · like and follow spring2action on social media...
TRANSCRIPT
![Page 1: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/1.jpg)
Final Steps to Success
March 19, 2019
![Page 2: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/2.jpg)
Agenda
● Success Checklist
● Offline Donations
● Adding Your Events
● Business Fundraisers
● Prizes
● Tagboard
● Next Steps
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Thank you to our Sponsors!
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Thank you to our Sponsors!
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Your Success Checklist
1. Define Your Goals
2. Tell Authentic Stories
3. Identify Calls-to-Action
4. Add Engaging Visuals
5. Empower Ambassadors
6. Prepare Communications
7. Rally Your Team
8. Review Your Campaign
9. Plan The Big Day
10. Create A Stewardship Plan
![Page 6: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/6.jpg)
Do you have defined goals?
Your Spring2ACTion goals can go beyond dollars raised:
● Monetary Amount
● Donor Amount
● New Donors
● Repeat Donors
● Recurring Donors
● Board Engagement
● P2P Engagement
● Volunteer Engagement
● Social Media Engagement
● Win Prizes or Matches
![Page 7: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/7.jpg)
Is your story authentic?
● Focus on a specific person, program, initiative, etc.
○ How do donors make these stories possible?
● Include photos, graphics, and key statistics
● Make sure your story reflects your initial goals
● Keep it consistent and scannable for donor ease
● Highlight the joy of giving, making your donor the hero!
![Page 8: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/8.jpg)
Are your calls to action clear?
● Include a link to your Spring2ACTion profile in all of your
communications for easy donor access
● Make it clear how your potential donors can help you
make a difference on Spring2ACTion
● Cater your calls to action to different goals and audiences
○ Fundraise! Donate! Volunteer! Join! Subscribe!
![Page 9: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/9.jpg)
Update Organization Info with Cause Areas!
Chose up to three cause areas associated with your organization to be supported by our “Donate to a Cause” feature!
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![Page 11: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/11.jpg)
Updating your Story and Images
We recommend having a specific and heartfelt story, along with images, video, and donation levels to really optimize your profile’s ability to engage your donors
![Page 12: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/12.jpg)
Updating your Story
● Display a goal on your profile
● Display a cover photo
● Add images to the text of your story
● Embed a video
![Page 13: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/13.jpg)
Are you featuring visual content?
● On your Spring2ACTion Profile…
○ Cover Photo & Logo
○ Donation Levels
● Across your digital platforms…
○ On your website and Social Accounts
● In Your Communications…
○ Emails & Social Media Posts
○ Story Photos or Infographics
○ Embedded Video
Visuals help tell
your story and
increase online
engagement!
![Page 14: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/14.jpg)
Updating your Donation Levels
● Add images to your donation levels to offer a visual connection for your donors
● We recommend 3-5 donation levels
● Donation levels will also appear on FAF pages
![Page 15: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/15.jpg)
Are your ambassadors prepared?
● Identify your Spring2ACTion Ambassadors
○ Social Ambassadors
○ Free Agent Fundraisers
● Arm them with key messaging and shareable content
○ Sample posts and graphics in your Spring2ACTion Nonprofit Toolkit!
● Communicate your goals and campaign game plan
○ Break down tasks into manageable responsibilities
○ Board Members
○ Internal Support
![Page 16: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/16.jpg)
Remember to add FAFs to your profile!
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Leverage major donors as Match Sponsors!
![Page 19: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/19.jpg)
Add offline donations to get credit for all of your gifts!
![Page 20: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/20.jpg)
Add offline donations to get credit for all of your gifts!
![Page 21: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/21.jpg)
Do you have a communications plan?
● Plan your online communications ahead of Spring2ACTion
○ Announcement/Save The Date
○ Campaign Countdown
● Utilize multiple online channels for the best engagement
○ Social Media
○ Email Communications
● Customize the templates, guides, and graphics in your
Spring2ACTion Nonprofit Toolkit for the perfect plan!
○ Day-Of Updates
○ Supporter Gratitude
○ Organization Website
○ Ambassador Sharing
![Page 22: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/22.jpg)
Is your Spring2ACTion Team ready?
● Gather your team before Spring2ACTion or send a
campaign specific email with helpful tools and updates
○ What are your goals? How can they help you achieve them?
○ Where can they find crucial campaign resources?
○ What are the roles that your Spring2ACTion team will play?
● Play to your team’s strengths and capacity
● Make it fun for everyone involved (And say thanks!)
![Page 23: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/23.jpg)
Are you campaign confident?
● Review your game plan and Spring2ACTion profile
○ Is your profile complete? Does it reflect your goals and mission?
○ Are your communications ready? Are they clear and concise?
● Are you promoting your Spring2ACTion profile consistently
across all of your digital platforms?
● Try going through the process as if you were a donor, from
the first point of access to donation success!
![Page 24: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/24.jpg)
Is your big day BIG enough?
● Assign day-of roles for your Spring2ACTion team
○ Play to your team strengths and capacity!
● Mix in pre-scheduled communications with live updates
● Share any in-person opportunities with supporters
○ Don’t forget to take pictures and videos to share online!
● Have fun with your team and your supporters!
![Page 25: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/25.jpg)
Add events to maximize your engagement!
![Page 26: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/26.jpg)
Tagboard: Use #Spring2ACTion
![Page 27: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/27.jpg)
Thanking supporters after Spring2ACTion
● Pre-schedule general messaging to all supporters
○ Social media posts and overall success update
○ Giving Day thank you email to your organization’s email list
● Follow up with donors for more personal stewardship
○ Access their contact information in your GiveGab Dashboard
● Highlight impact of donor funded projects
○ This doesn’t have to happen right away!
● Sign up for Harness Your Spring2ACTion Donors workshop on May 7.
![Page 28: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/28.jpg)
Learn about our Business Fundraisers!
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Business Fundraisers
Waiting on confirmation from two others!
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Develop your Prize Strategy!
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Develop your Prize Strategy!
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Develop your Prize Strategy!
![Page 33: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/33.jpg)
Your Next Steps
● Like and Follow Spring2ACTion on Social Media - use
#Spring2ACTion
● Check your inbox for important emails
● Check out the Nonprofit Toolkit & watch training videos
● Add Offline Events
● Pick up Spring2ACTion Materials
● Sign up for May 3 Celebration & May 7 Post-S2A
Workshop
![Page 34: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/34.jpg)
We’re Here For You!
● Visit Our Help Center
https://support.givegab.com/
● Send us an email at
● Chat with GiveGab’s Customer
Success Team whenever you have
questions or need a hand
○ Look for the little blue chat bubble!
![Page 35: Final Steps to Success - Amazon S3 · 2019-03-19 · Like and Follow Spring2ACTion on Social Media - use #Spring2ACTion Check your inbox for important emails Check out the Nonprofit](https://reader034.vdocuments.site/reader034/viewer/2022050312/5f74dbbb205ead2dfc76680a/html5/thumbnails/35.jpg)
Questions?
April 10, 2019