fashion retail australia

8/3/2019 Fashion Retail Australia

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Introduction :-

The total annual output of apparel, textiles and footwear (TCF) industries in Australia is estimated at

US$4.75 billion, employing some 87,000 people. Australia has enjoyed annual economic growth

without interruption for nearly two decades. Strong growth of about 4% has continued and most

economic forecasts expect annual growth of between 3.0-3.4% in the next year.

Australia's appeal is still compelling for apparel brands: few barriers to entry, a familiar legal and

corporate framework, sophisticated consumer demand, and a straightforward, English-speaking,

business culture. The Australia-U.S. Free Trade Agreement enhances the long and successful trading

relationship by eliminating tariffs on almost all manufactured goods.

About Australias Retail industry

Australias retail industry has evolved to become one of the countrys major economic forces and itslargest employer, providing a platform for entrepreneurship and innovation.Ausralias retail sector is292bn$ and employs over 1.2 million people.

Over the past 50 or so years, Australian shopping centre developers have become leaders in retaildevelopment and management throughout the world.

Blessed with fine weather most of the year around, Australia also has many open air shoppingcentres and retail strips with popular al fresco dining areas and cafes. Frequently enclosed centresalso have an outdoor component. Enclosed, air conditioned centres provide respite from the summerheat in the warmer states.

Factory outlet centres selling excess product and seconds below recommended retail prices havebecome popular destinations in recent years, as have homemaker orbulky goods centres.

In the recently published book Retail is a University , authors Peter James Ryan and Gerard Manionhighlight the magnitude of the retail industry in Australia

According to Australian Bureau of Statistics figures there are: more than 77,000 retailers in Australia; operating more than 200,000 retail outlets; and producing more than $200 billion in annual sales growing at more than 6% compound per year.

It is estimated that more than 50% of the adult population is currently working or has worked at sometime in their life in the retail industry.

A survey undertaken by a popular business magazine in 2008 found that of the top 10 unsalaried

CEOs in Australia, four out of 10 were retailers and if you care to included retail banking in yourdefinition, this expanded to six out of 10. Many of the richest families in Australia owe their wealth tothe retail industry.

As the largest employer in this country, the Australian retail industry has been shaped significantly byfederal, state and territory labour laws. Founded in 1908, the Shop, Distributive and Allied EmployeesAssociation is the largest trade union in Australia with more than 230,000 members. It has branchesin every state and one in the Newcastle, Hunter Valley and Central Coast region.

A plethora of Awards and enterprise agreements covers employment in the retail trade. The industryis characterised by a high degree of casual, part time and seasonal employment and high staffturnover rates mean retail shops face continual recruitment and training challenges.


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Inside Retailing Magazines 2007 list ofAustralias Top 10retailers puts Woolworths at the top withannual sales of $31.1 billion and Coles second with $28.6 billion in sales annually. Other retailers whomade the list include Harvey Norman, Bunnings, Myer, David Jones, Aldi Supermarkets, ReeceAustralia, JB Hi-Fi, The Good Guys and Repco (in order of turnover size).

The rise of so called category killers in recent years (for example, Bunnings) has meant that retailers

in Australia must work harder to highlight their point of difference and area of speciality.

Franchising has become a major retail model for expansion in Australia over the past three decadesbut appears to be slowing. Franchising offers the prospect of rapid growth without the establishmentcosts, no direct staff employment and economies of scale in buying stock and marketing. In Australia,franchising is regulated by theFranchising Code of Conduct, one of the most comprehensive codesanywhere in the world. The Franchising Code of Conduct is a mandatory code under the TradePractices Act 1974 and as such has the force of law.

As it has grown, Australias retail industry has had to remain flexible and strategic to cope with macroand micro economic challenges, technological advances, consumer trends, recruitment difficulties,new retail formats, rising retail rents, globalisation and increasing competition.

Retail Trade, Australia, Jan 2011

Current Prices:-

The trend estimate remained relatively unchanged in January 2011 (0.0%). This followsrelatively unchanged estimates in December 2010 (0.0%) and November 2010 (0.0%).

The seasonally adjusted estimate rose 0.4% in January 2011. This follows a rise of 0.2% inDecember 2010 and a rise of 0.3% in November 2010.

In trend terms, Australian turnover rose 2.0% in January 2011 compared with January 2010. The following industries rose in trend terms in January 2011: Food retailing (0.4%) and

Department stores (0.1%). Household goods retailing (0.0%) was relatively unchanged.Cafes, restaurants and takeaway food services (-1.0%), Clothing, footwear and personalaccessory retailing (-0.2%) and Other retailing (-0.1%) fell in trend terms in January 2011.

The following states and territories rose in trend terms in January 2011: Western Australia(0.5%), Queensland (0.1%) and the Australian Capital Territory (0.7%). New South Wales(0.0%) was relatively unchanged. Victoria (-0.2%), South Australia (-0.2%), Tasmania (-0.4%)

and the Northern Territory (-0.1%) fell in trend terms in January 2011.
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Analysis Total Retail:-

The chart below shows the trend series and seasonally adjusted series to January 2011. In current

prices, the trend estimate for Australian turnover remained relatively unchanged (0.0%) in January

2011. This follows relatively unchanged estimates estimates in December 2010 (0.0%) and

November 2010 (0.0%). The seasonally adjusted estimate for Australian turnover rose 0.4% in

January 2011. This follows a rise of 0.2% in December 2010 and a rise of 0.3% in November 2010.

The original estimate for Australian turnover fell 24.5% in January 2011. The original estimate for

chains and other larger retailers fell 24.7% in January 2011. The original estimate for smaller retailers

fell 24.2% in January 2011.

State wise:-

The following states and territories rose in trend terms in January 2011: Western Australia (0.5%),

Queensland (0.1%) and the Australian Capital Territory (0.7%). New South Wales (0.0%) remained

relatively unchanged. Victoria (-0.2%), South Australia (-0.2%), Tasmania (-0.4%) and the Northern

Territory (-0.1%) fell in trend terms in January 2011. The following states and territories rose in

seasonally adjusted terms in January 2011: Western Australia (2.7%), South Australia (2.4%),

Queensland (0.3%), the Northern Territory (4.7%), the Australian Capital Territory (2.2%) and New

South Wales (0.1%). Victoria (-1.0%) and Tasmania (-1.0%) fell in seasonally adjusted terms in

January 2011


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ANALYSIS BY INDUSTRY:- Clothing footwear and personal accessory

In current prices, the trend estimate for Clothing, footwear and personal accessory retailing fell 0.2%

in January 2011. The seasonally adjusted estimate fell 2.5%. By industry subgroup, the trend

estimate fell for Footwear and other personal accessory retailing (-0.5%) and remained relatively

unchanged for Clothing retailing (0.0%). The seasonally adjusted estimate fell for Clothing retailing (-

4.0%) and rose for Footwear and other personal accessory retailing (0.2%).

Australias Fashion Retail

Independent fashion retail sector

OwnershipIndependent fashion retailers typically operate as family-owned businesses or as a partnership.

SizeThe size of independent fashion retailers can be categorised by shop size and/or store numbers.

Below Table illustrates the average size of independentfashion retailers.

Independent fashion retailers owning more than 10 stores are considered as a retail chain. Beyond

the ownership of three stores, independent fashion retailers have cited diseconomies of scale where

the cost advantages of expansion are eroded by smaller profit margins

The independent fashion retail sector employs approximately 48 430 employees nationally and below

are the trends given:-


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Independent fashion retailers are located in major shopping centre complexes (e.g. Westfield, QIC,

Centro) and along shopping strips.

Independent fashion retailers sell items in the following three merchandise categories: Clothing

Footwear Accessories jewellery, hats, bags, etc.

Source: IBISWorld, August 2009, Retail Trade in Australia

Minimum mark-ups on clothing, footwear and accessories are relatively higher when compared to themargins on products in the other sectors due to the retailing trends independent fashion retailersexperience. High mark-ups coincide with higher markdowns when retailers go into sales periods. Thecurrent retail environment of continuous discounting (see subsection 3.3) places further pressures onthe minimum mark-ups independent fashion retailers assign to their products in order to remainprofitable.


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Independent fashion retailers primarily focus on mid-market purchases. The cost of a single item of

clothing for an independent fashion retailer ranges between $80 and $250 and between $100 and

$300 for footwear.

Market trends Independent fashion retailers are experiencing the following market trends: An

increase in franchisee and chain stores successful operators are looking to strengthen their brandsin new cities and/or states. Franchisees also benefit from support including human resources,

operations and financial systems and regular company wide marketing campaigns making it an

attractive model for individuals looking to operate a retail business Price competition is strong and the

major basis for differentiating high volume, commodity products in the current market, consumers

are more sensitive to price changes and price is often the bottom line for purchasing decisions

Customers are less likely to spend their disposable income on fashion items due to current consumer

behaviour and economic conditions.

Over the next 12 months:-

Key challenges for independent fashion retailers over the next 12 months

Almost half of the survey respondents suggested that decreasing sales would remain a key challenge

of their business. Respondents who highlighted this challenge anticipate this to be an issue due to a

loss of consumer confidence and competition from major retailers

Key opportunitiesThe most significant point of differentiation for independent fashion retailers is their ability to provide

quality and service. Consumers return to independent fashion retailers for the time, attention and

product knowledge these operators provide at a level that is not often available at other retail outlets.

A key opportunity for independent fashion retailers is to sell into niche markets. Clothing for women

aged 40 years or older is one example of a demographic proving very successful for independent

fashion retailers. Successful independent fashion retailers are also limiting the type of items they

stock. For example, rather than selling home wares, an independent fashion retailer may find it more

profitable to specialise in selling knives. Independent fashion retailers also believe that they have

greater profitability when they stock a line that isnt available in department stores or at their major

competitors. In this way, independent fashion retailers turn to overseas suppliers or local boutique

designers to access an exclusive product. The ultimate conclusion made by independent fashion

retailers is that the more unique the product the greater the opportunity for sales and service.


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Many independent fashion retailers are beginning to establish their online presence. By utilising

websites and social networking tools, independent fashion retailers have an extended way of

accessing their customers and illustrating their point of difference

Australias consumer behaviour trend in Fashion Retail Industry:-

According to survey by Interconsult involving 1006 respondents in 2010 , following are the

behavioural patterns which constitute the findings of the report

Time to Spend

One in five (22%) respondents believed that now was a good time to spend whilst an equal amount(21%) believed it to be a bad time. The majority however, were ambivalent (48%) or uncertain (9%)about whether now was a good time to spend.

Savings

Two thirds (65%) of respondents agreed that savings was more important than spending, whilst aquarter (28%) were indifferent to savings. Some 7% of respondents agreed that spending wasprobably more important than savings.Of respondents who believed that now was a bad time to spend, 81% agreed that savings was moreimportant then spending.Price over Convenience

Over half (55%) of respondents agreed that they would shop at a different store based on price ratherthan convenience. One in five (22%) however, put convenience ahead of price.

Use of Coupons

There were an equal amount of respondents who agreed that they frequently used coupons (37%)than those that did not (38%). The remainder were more in two minds to the frequent use of coupons.Those more likely to use coupons were families with children.

Price over Brand

Almost half (48%) of respondents agreed that they would forego the best brand for the best price. In

contrast 25% agreed that they would rather the best brand over the best price.

Researching Price before Purchase

Some 52% of respondents agreed that they spent a lot of time researching prices online beforebuying. A quarter (25%) however, disagreed.

Online Purchases

Only a quarter (25%) of respondents agreed that they shopped online whenever possible. Theserespondents tended to be under 35 years of age with an income over $40,000.

Payment Methods

The majority of respondents (70%) reported paying for their purchases by cash. Payment by eithercredit card (41%) or scheme debit card (34%) was the preferred method of payments for three

quarters of respondents. Three in five respondents who used credit or scheme cards also paid cash.


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Only 14% of respondents reported using lay-by. These respondents predominantly were females andfamilies with children.

Scheme Cards

When using a debit scheme card, respondents would predominantly select savings (55%) whilst other

times selecting credit (49%). Only 14% reported selecting cheque account.

Category Spending

The past 12 months have seen respondents reduce their spending across all retail categories. The

most notable reductions have been among categories such as; luxury apparel and shoes (46%),

dining out and entertainment (46%), tobacco products (40%) and vacations (39%).

Basic Apparel and Shoes

One third of respondents (35%) reported reducing their spending on basic apparel and shoes over thelast twelve months while 48% reported having made no change to their spending. Over the next

twelve months 60% of respondents reported that they will not change their current level of spending

on basic apparel and shoes. However, should interest rates fall 11% of respondents reported that

they would increase their spending on basic apparel and shoes.


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Basic apparel and shoes - Nett spending

Luxury Apparel and ShoesOne in five respondents reported not spending on luxury apparel and shoes (i.e. not applicable). Over

the coming twelves respondents intend to maintain their current level of spending. An increase in

spending on luxury apparel and shoes is likely to occur if interest rates were to decrease

Luxury apparel and shoes Net spending


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Retail Companies of Australia:-

A

Allans Music

Allphones

Amcal

Australia Post

Australian Geographic

Australian Newsagents' Federation

B

Bakers Delight

Barbeques Galore

Best & Less

Big Star Records

Big W

Billabong (clothing)

Bing Lee

Boost Juice

Boyds the Piano Shop

Brumby's Bakeries

Bunnings Warehouse

BWS

C

Caltex Woolworths

Clive Peeters

Coles Express

Cotton On

Country Road

Crazy Clark's

D

Dan Murphy's

Darrell Lea

David Jones Limited

D cont.

DealsDirect

Direct Factory Outlets

Dotti

E

EzyDVD

F

Fantastic Holdings

First Global Connections

Foodland (South Australia)

G

Gametraders

General Pants Co.

Gloria Jean's Coffees

Go-Lo

H

Harris Technology

Harvey Norman

Home Timber and Hardware

Homeart

Homemaker City

I

Intimo Lingerie

J

James Richardson Corporation

JB Hi-Fi

Jeanswest

Just Jeans

M cont.

Mecca Espresso

Michael Hill Jeweller

Michel's Patisserie

Miller's Retail

Mitre 10

Myer

N

Nock & Kirby

O

Officeworks

OPSM

P

Performax International

Pick 'n Pay Hypermarket

Premium Wine Brands

Priceline (Australia)

Q

Quiksilver

R

Red Earth (company)

The Reject Shop

Repco

Retail Adventures

Rip Curl

S

Sanity (music store)

Strathfield (retailer)

Supercheap Auto


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K

Kathmandu (company)

L

Leading Edge Group

Lenard's. It's what's for dinner.

Lincraft

Lowes Menswear

M

Magnet Mart

T

Tarocash

The Good Guys (Australasia)

Toyworld

V

Video Ezy

W

Witchery clothing

COMPETITIVE ENVIRONMENT (FASHION RETAILING):-

Major players in the market

The Australian retail market is highly competitive and dominated by major retailers.

The main types of Australian clothing retail outlets include:

department stores (David Jones, Myer)

discount department stores (Target, Kmart etc)

retails chains national and regional (Sportsgirl, Country Road etc)

boutiques ranging from luxury brands to boutiques offering a selection of local and international

labels.Most are independent stand alone stores, with only a handful of multi-boutique retailers e.g.

Blondies in Melbourne, More in Perth and the FAT stores in Sydney and Melbourne.

According to IBISWorld, department stores account for 35 to 40 percent of total mens and womens

clothing sales. Small independent operators account for just 20 percent of sales, with the other 40

percent coming from franchised and chain stores. Myer is the largest department store chain in

Australia (www.myer.com.au) and operates 65 stores with annual revenue of over A$3.32 billion.

Myer was part of Coles Myer but is now majority owned by private US equity firm Texas Pacific Group

David Jones is an independent medium sized department store (www.davidjones.com.au) with annual

revenue of around A$1.9 billion. It operates 36 stores across Australia. Both David Jones and Myer

compete strongly in the fashion area. Both have stables of to designers which they sign to supply to

their store exclusively and not to the other department store. Another department store operator is

Harris Scarfe Australia (www.harrisscarfe.com.au) with 24 stores in South Australia, Victoria and

Tasmania and total annual revenue of about A$280 million. In addition, there are a large number of

speciality chains in Australia, for example:


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Specialty Fashion Group (www.specialtyfashiongroup.com.au). Brands include Millers Fashion Club

and Katies.

Country Road Ltd

Just Group Ltd (Just Jeans, Jay Jays, Jacqui E, Peter Alexander, Dotti,

Portmans)

Sussan Corporation (Sussan, Suzanne Grae, Sportsgirl)

Refrock - Pre-Loved Designer Label Market

ReFrock is Brisbanes best kept fashion secret, the place to find Christmas and New Year outfits. pre-loved or

new to you fashions and accessories from leading Australian and international designers Some stall holders are

also selling surplus shop stock so perfect for some fab little stocking stuffers.

Admission $8 For More info go to www.refrock.com.au

Stall Holders Labels Inlcude

Christian Louboutin, Joveeba, Country Road, The Cassette Society, Witchery, Mimco,Stellar McCartney,

Dolce & Gabanna, Yves Saint Laurent, Alice McCall, Zimmermann, Sass and Bide, Thurley, Saba, Camilla &

Marc,

Zimmermann, Willow, Veronika Maine, Cue, Saba, Bally, Perucci, Kinki Gerlinki, Kate Hurst, Valentino, Juicy

Couture,

Tali Roth, Lisa Ho, Manning Cartel, Tim Lindgren, Sportscraft, Carla Zampatti, Decjuba, Leona Edmiston,

Natasha Gan,Morrissey, Charlie Brown, DKNY, Michael Kors, Calvin Klein, Peeptoe, Anne Klein, Guess,

Ralph Lauren, Sara Phillips, Kenzo, Review, Zara, Karen Miller, Satch, Kookai, Maxaria, MNG, Chirstopher Ari,

Versace,Chanel, Gucci, Christian Dior, Max & Co, Dogstar, Saba, Endless Spirit, Y-London, Vicky Vale, Pilgrim, Nicola

Finetti,

Collette Dinnigan, Prada, Chanel, Burberry, Elie Tahari, Max Mara, Manolo Blahnik, Alannah Hill, Seduce, Fleur

Wood ,

Ginger and Smart, Tsubi Scanlan and Theodore, David Lawrence, Leonard Street, Sacha Drake, Nelson Molloy,

Akira,

Sambag, Maiocchi, Willow, Tsubi, Camilla, Bettina Liano, Marc Jacobs, Wayne Cooper, Sacha Drake, Olga

Berg,

Nelson Melloy, Herringbone,Sonia Rykiel, Lanvin, Oroton, and Jimmy Choo.

Sass & Bide Designer Clothing Label

Sass and Bide is the story of two Aussie girlfriends - Sarah-Jane Clarke (Sass) and Heidi Middleton (Bide) whodecided to follow a lifelong dream and passion for fashion. The first step was actually a venture overseas, settingup a stall in the famous Portobello Road Markets in Notting Hill, London.

Heidi is known to be the brain child behind the innovative design, while Sarah -Janes was known for her

extraordinary sense of style. They achieved relatively instant success in the markets and decided in 1999 to

return to Australia for the new millennium. Basing themselves in Sydney, it was not long before Sass and Bide

achieved a strong underground following, known for their unmistakable two inch zip and flattering fit for the world

famous Sass and Bide East Village Jean. Skip a couple of years ahead to 2001 and we see the girls launch their

first seasonal collection Lady Punk at the annual Mercedes Benz Fashion Week Sydney. Not surprisingly, Sass

and Bide clothing received raving reviews both nationally and internationally. Fast forward to 2003 and we see

Sass and Bide landing on the Catwalks of New York.


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Doesnt it all sound so simple? all you need to do to get the level of success of Sass and Bide is to create a

massive global following of fashionistas who adore your clothing creations and dominate the female fashion world

within a matter of a few years!

Sass and Bide is now stocked in well-over twenty countries worldwide from Australia to Scandinavia to Lebanon

to Puerto-Rico to Korea. Sass and Bide flagship boutique stores now exist in Sydney, Melbourne and Brisbane,

as well as being stocked at department store Myer, and streetwear giant General Pants Co. In September 2007,Sass and Bide released a lingerie, collaboration with Lovable, before launching an eyewear sunglasses

collection.

Sass and Bide actually have two boutique label namesS and B which is targeted to the younger market (but

not restricted too that class of course!), and Sass and Bide self titled the original boutique label.

2011 Update

In February 2011 it was announced that department store Myer had bought a 65% share in the Sass and Bidelabel for a reported $42.25 million. Myer CEO Bernie Brookes said it was probably our biggest, most exciting(acquisition). David Jones, Myers main department store rival decided that they could not justify the price,

despite the fact that David Jones had the rights to stock the label for the past ten years.

Flagship Boutique Stores in Australia include:

Sydney Paddington (132 Oxford St), Chatswood (Chatswood Chase, Victoria Ave), Bondi (Westfield Bondi

Junction)

Melbourne South Yarra (531 Chapel St), Melbourne GPO (Bourke St), Chadstone (1341 Dandenong Rd),

Doncaster (Westfield Doncaster), Richmond (141 Bridge Rd)

Brisbane Fortitude Valley (46 James St)

Adelaide Adelaide City (245 Rundle St)

Perth Perth City (34 King St)

Canberra Canberra City (Bunda St)

Boutique Market in Brisbane:-

Since its inception in 2007 the market has grown in profile and size to become a hub of local creative talent whichoffers a unique shopping experience; boutique shopping in a market atmosphere. The expanded market will now

be located in the exclusive riverfront shopping and dining precinct of Portside on the second Sunday of eachmonth, between 8am and 1pm.

Proudly supporting local independent design and craft, the market will host the work of more than fifty SouthEast QLD -based stallholders including artists, designers, stylists, crafters and artisans. The market aims topromote and cultivate emerging local talent by offering a forum to promote and sell their work to the public.

This in turn offers design savvy shoppers unique access to high quality handmade and limited edition productsnot available elsewhere, direct from the region's thriving art and design community.

As a locality Portside offers a great day out with an array of waterfront eateries, bars, cinemas, fresh foodmarkets and retail shopping in addition to a first class international cruise terminal. The Boutique Markets offers aperfect compliment to the venue; it creates a festival style ambience in the outdoor plaza. Spend the day

meandering between stalls and stroll the waterfront promenade before enjoying lunch in one of the manyrestaurants or cafes.
http://www.fashionreview.com.au/sass-and-bide-lingerie-for-lovable/http://www.fashionreview.com.au/sass-and-bide-lingerie-for-lovable/


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The Retailers in Boutique Market Brisbane:-

Nikky E PhotographyA professional Lifestyle, Fashion, Studio andArchitectural Photographer framing a sense of place'

from across the world into your own livingspace.Photographic Images and assignments byN.E.Watt.

Hemaka

Designer jewellery including treasure charmjewellery and beade wrist cuffs.

AbbeyJExciteSpecialising in Personalised keepsake Jewellery,inc Mother jewellery, Photo, Name and ChristeningBracelets and a great range of Boutique Children'saccessories inclusing hair clips, bows, jewellery andheadbands

Kim Aitken

Ceramics

mondo cherrymondo cherry creates unique artwork and greetingcards from beautiful fabrics and pieces of vintage paper.

Mags BagsKnitted and handmade bags.

Wimcee design and artPerfect presents for special people- original hand-crafted designs in paint, paper and fabric.

Earthly JewelsStones, Lace, Polymer Clay, Beads, Shells andFelt are just a few items used to inspiresomething truly different.

Tangerine RoseProduct information coming soon

The Paper Tie AffairFor all your unique and eco friendly Christmasdecorations this year be sure to check out ThePaper Tie Affair. Handmade goodness from lotsand lots of paper!

Ruby and BelleA diverse collection of clothing, toys home ware andgifts some of which include Funky owl Doorstops, cutelittle lavender cupcakes, and lovely dolls

Tickled Pink Cards

Tickled Pink Cards are all about expressing

yourself. With a little bit of help from a TPC you'

do it in absolute, fashion-forward style. Give yo

words a beautiful canvas.

MimiFirstWelcome to the world of MiMi FiRST where all thingsfashionable & feminine collide. MiMi FiRST offersquality designer fashion & fashionable gifts.

Kimono ReincarnateA little slice of Japan tucked away in Australia.This is a home for items handcrafted fromgorgeous vintage Japanese kimono fabrics, allmade from textiles I collected whilst living overthere.


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Silver and EarthSilver & Earth is an exquisite range of statementjewellery in semi-precious stones and silver byRedland's artist Robbie McInnes.

Pauline DanielFeaturing fabulous felt flower brooches,bottletop jewellery, whimsical ropes ofbuttons, birds and rabbits, vintage lucite and lotlots more.

Ink and Whim

Ink & whim 's original cards & stationery are the product

of a love of illustration, culture, paper and patterns

combined with a need to imagine, draw, glue and scrap.

Kate Warby Designs

At Kate Warby Designs you will find a veritable

treasure chest overflowing with resin, semi-

precious stones such as coral, jade and

turquoise, carved bones and stone, glass and

crystals and other costume beads

Ellens Soy Candles

Ellens 100% soy wax candles are an exclusive range ofpremium quality hand poured scented candles.

Marketplace Art

Modern Minimalist Art by Brisbane ArtistCatherine Wilsen. My Design, Your Colours,Your Space...

Rod n LilA collection of handmade treasures made frommemories from my childhood.

Mellie Rose

Product information coming soon

Red Fred

Product information coming soonNot Sew ShabbyProduct information coming soon

Forever Inspired Jewellery by Liv

Product information coming soonDaydream PressProduct information coming soon

The Gumboot ShopProduct information coming soon

nan's gardenProduct information coming soon


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Quiet Riot Designs

Product Information coming soon...

Wind and Water

Vintage inspired designs, Modern amzing fabric

Pocket Full of Pens

Handcrafted Pens, Clocks and Giftware

Scrub Grubz

Baby Hooded Beach Towels

Hearts and Minds

Product Information coming soon..

Soul Living

Gorgeous Gifts and Beautiful Homewares

Leisa HaleArt and Photography

Style Work Room

our signature style - the original ruffle dress,

which is remodelled frequently. Satin, lace, silk,

tulle and chiffon finish off the collection in perfe

style.

Ruby OliveJewellery and Accessories

Cush Textiles


Three Like MeGirls and Boys Clothing and accessories

JD Baby


Little Bag CoProduct Information coming soon..

The Green Shop



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Nicobelle DesignsProduct Information coming soon..

Zoe Frances


Place for Fashion Retail In Brisbane:-

South Bank Lifestyle Markets

South Bank has the weekly Lifestyle Markets every Friday night, Saturday and Sunday. Scattered

amongst the stalls youll find locally made kids clothes and fashion pillars such as Brisbane designer

Nelson Molloy.

Young Designers Markets

But keen fashion fiends will adore the Young Designers Market, held monthly at South Bank. This

market gives up and coming designers the chance to sell their wares and offer their unique clothing to

us at great prices.

The Valley Markets

The Valley Markets is where Brisbanes market fashion scene first emerged. Today, we can still rely on

the Valley Markets as the place to source fantastic t-shirts, fashions made from retro fabrics and pick

up pre-loved wearable gems.

Ferny Grove Flea Market

The Ferny Grove Flea Markets are for bargain hunters. If you want to score ultra cheap clothes (were

talking from $1 a piece here!) then youll need to rifle through the second-hand clothing at this Sunday

flea market.

Remember, at this price, theres no harm in buying something just because you love the fabric or you

only want to use the buttons. If youre handy with a needle and got a good imagination then fashion

can be found at Ferny Grove. High end it aint!

West End Market

For a market thats got a bit of everything, then try the West End Markets each Saturday at West End.

Yes, theres lot of food (fresh and prepared) for sale but theres also some great stalls stocking

handmade jewellery, cute accessories, lots of hats and a few places that stock eco-friendly fashion


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too. Racks of retro clothes are also here. You wont find boring and ordinary at these popular West

End markets.

Eumundi Markets

If you want to head a little further afield, and make a day trip out of it, then Eumundi Markets have quite

a large selection of clothes and fashion. Many of the clothes sold at Eumundi are suited to the relaxed

coastal lifestyle and there are also colourful bags, locally made shoes and hats for sale.Boutique Markets

Held monthly at Portside Wharf in Hamilton, the Boutique Markets sell wares made by locals, with an

artisan edge. There are some fashion stalls, including beautiful wraps, hats and sundresses plus

many stalls stock clever and cute accessories, bags and more

.

Consumer Trends for fashion Retail in Australia:-

1) Price Comparison Shopping:-

Price Price is still a point of differentiation and consumers continue to shop around in search

of the best price


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Price Comaparison websites are revolutionasing purchase behaviour:-

Get Price:- reported 2.7 million people shopping in june 2009 and has seen an increase in site traffic

of more than 500 percent compared to June 2008

Lasoo- close to two-thirds of customers who visit the site and subsequently purchase an item , saveapproximately $20 while 15 percent of users save between $101 and $499

2) Coupon Appeal:-

Online coupon usage has significantly increased

More than 45 million US consumers used digital coupons in 2009, an 18.4 percent increase

from 38 million in 2008

More than 300 million consumers around the world will have used mobile coupons by 2014

generating a redemption value of 6 billion Globally

Average Redemption rate for paper coupons 1%

Average redemption rate for Mobile coupons 10- 15%

Myzerr.com allows retailers to promote coupons for free


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3) Private Label:-

Private labels considered as attractive and cheaper alternative to branded goods

Supermarket sectornearly 50% in UK, nearly 25% in Australia and NZ

38% of Australians are buying more grocery private label brands than a year ago

50% are buying the same

62% of consumers say the quality of private label products are as good as regular brands

Other sectors include clothing (Farmers Switch), homewares (Kmart Homemaker) and electricappliances (The Warehouse Transonic)


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Source ATG report 2010

To conclude the consumer is becoming more and more technology oriented writing blogs about

products review, going green, going for contract less payment and selecting after a careful

observation.

Marketing strategies

Having a point of difference and establishing sought after brands are key success factors in the

crowded Australian marketplace. Media exposure plays a strong role in influencing designer fashion

sales. There are a number of public relations professionals in Australia specialising in positioning

fashion brands with media and ultimately with consumers. If you are just starting out, and looking at

handling PR direct, then the sort of promotional material you should consider preparing includes:

media releases to launch each collection

a company profile, which is updated annually to include new milestones, as well as fact sheets about

your collection which could cover the types of materials you use, any environmental credentials,

target market, price range, key stockists

a biography, with information about the designer/s and any awards won etc

a lookbook these are very valuable tool for presenting your collection to fashion editors and they

give you longevity through the season as the media refers back to them. If you are new to the

market, ensure you are familiar with all the key magazines and newspapers and other media. From

these you can get a lot of information about the right people to engage with and what sort of things

they are interested in covering. Fashion editors, assistants and market assistants are all looking for

new products. Participation in trade and consumer marketing events can be a useful marketing tool.

Australian Fashion Week is the leading trade event for designer fashion and attracts a large

contingent of Australian and international media and buyers


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Key markets :-

Given the population spread, the eastern seaboard states of New South Wales, Victoria and

Queensland make up the majority of apparel sales. Sydney, Melbourne and Brisbane have large

established economies and a high number of fashionable boutiques. Perth in Western Australia is

also an excellent fashion market. Melbourne is the headquarters for Myer, and also for Coles which

owns Target and Kmart. Sydney is the heart of the Australian media as well as being the main buying

centre for tourist and duty free outlets and the headquarters for David Jones. Queensland presents

opportunities for designer fashion along with resort, swimwear and other leisurewear. Popular

colours, styles and fabrications can vary between the states mainly as a result of climate differences.

For example, given the warmer weather in Sydney and Brisbane, is it not common to see heavy knits

or fabrics, they are generally light to medium weight, and colours tend to be lighter and brighter.

Buying Seasons :-

The Australian buying seasons for designer fashion are April/May for spring/summer, and

September/October for autumn/winter although in general buying times are creeping forward.

Buyers are also increasingly looking for new stock during the season to keep their stores fresh andinteresting.

Known factors influencing growth rate:-

Key factors influencing the market growth for apparel include real gross domestic

product (GDP) growth, personal disposable income growth and the unemployment rate.

The Economist Intelligence Unit forecasts for these are:-

fashion retail australia

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