digital campaign fashion retail

Download Digital campaign Fashion Retail

Post on 20-Mar-2017

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  • TWENTY4MODELHUNT

    DIGITAL CAMPAIGN

  • Twenty4Modelhunt Slogan

    A R E Y O U T H E N E W F A C E O F T W E N T Y 4 F A S H I O N ??

    YOU MIGHT BE THE STAR OF FALL

    2017 TWENTY4 CAMPAIGN

    #twenty4modelhunt is looking for

    individual and groups to be the

    face of our winter campaign.

    Exploring the hidden talent within our fanbase

  • Twenty4 Model hunt Source

    We are casting for the next face of

    twenty4 via social media!

    Tag you best picture on instagram with

    #twenty4modelling to enter!

  • Campaign Objectives & ideas

    Increased follower

    base

    Engagement

    Brand Awareness

    Website traffic

    Candidates upload Selfies

    Putting audience at the

    centre of the campaign

    First idea

    Candidates upload videos

    Why you like twenty4

    Thoughts about fashion

    Second idea

  • Content creation & usage

    Look book

    Digital shoot

    Videos

    Seasonal ATL Campaigns

    Website

    Social media channels

    OOH

    Catalogue

    YouTube

  • Process From registration till the end

    Post a picture/video on Instagram with the hashtag #twenty4modelhunt

    Telling us what inspires you in beauty and fashion, and why you should be chosen.

    Tagging us what inspires you in beauty and fashion, and why you should be chosen.

    Judging panel would include an influencer

    Selecting the final 3 artists that will be a part of the #T4 video series.

    Step

    04

    Step

    01

    Step

    02

    Step

    03

    Step

    05

  • The candidate picture is selected by

    the influencer

    The shortlisted candidates are

    informed via instagram messages

    The candidates participate in a ramp

    walk in a particular country in front of

    influencers

    The judges/influencers make the final

    selection

    Selecting the final three artists that will

    be a part of the #T4 Digital Campaign

    series.

    The Selection Process

  • Marketing elements

    Online advertising

    Influencer program

    Tie up with modeling agencies

    High Loyal CRM Customers

    SMS and Email campaign

    In-store promotions

    cash wrap Flyers

    Outdoor media

  • Online Advertising Plan

    Media

    Instagram

    Twitter

    Facebook

    Targeting

    men and women

    Age: 18+

    entire GCC

    Pre-event and during

    the campaign days till

    15th Jan

    Existing T4 fanbase Friends of fans Fashion savvy audience

  • Outdoor Media

    The campaign will feature on main

    billboards

    Duration: 1 month Pre-event launch

    The theme of campaign to remain

    same across ATL & BTL

  • In-store Promotions

    The cash wrap to have campaign artwork

    Strong tool to target most relevant customers

    Direct explanation by the store staff

    In-store flyer distribution

    The Flyer to be distributed outdoor

    Exposure to existing models

  • Modeling agencies Tie Up

    Target the agency database

    Exposure to existing models with huge follower base

    Readymade Content availability

    Strong tool to market the entire event.

    Derive mileage from there SM presence

    Exposure to existing models

    Readymade Content availability

    The Influencer Program

  • Budget Split

    ATL Outdoor 40%

    30% In-Store Promotion

    Online ads & SMS

    Flyer

    20%

    10% 1

    2

    3

    4

    40k

    15k

    10k

    5k

    70k

  • Activity Elements AED

    ATL Outdoor Unipoles skin change cost

    40,000

    Megacom mupis skin change cost

    20,000

    In-Store Promotion Cash wrap artworks & Installation

    15,000

    Flyer artworks & printing

    20,000

    Online Ads. Instagram

    10,000

    Twitter

    5,000

    Influencer 4 influencers for 6 GEOS

    20,000

    TOTAL

    130,000

    Budget Details

  • E V

    E N

    T L

    A U

    N C

    H

    Jan Feb

    Activity 22 23 24 25 26 27 28 29 30 31 1 2 3 4 5 6 7 8 9 10 11 12 13 14

    Online ads

    S

    OOH

    Influencer Program

    In-store-promotions

    Agency Tie-Up

    Timeline

  • T&C

    The candidate should be at least 18 years or above.

    #twenty4modelhunt is open to all people in all GCC countries

    Videos will be accepted through Monday, January 10th

    Both men and women can participate in this campaign.

    The content will be used exclusive for twenty4 marketing activities.