social media & fashion - masterclass fashion retail

47
Verheldert marketing en consumententrends en verbindt de identiteit van merken met de mentaliteit van mensen. Verheldert marketing en consumententrends en verbindt de identiteit van merken met de mentaliteit van mensen.

Upload: stefan-harzevoort

Post on 22-Apr-2015

1.186 views

Category:

Documents


2 download

DESCRIPTION

 

TRANSCRIPT

Page 1: Social Media & Fashion - Masterclass Fashion Retail

Verheldert marketing en consumententrends en verbindt de identiteit van merken met de mentaliteit van mensen.

Verheldert marketing en consumententrends en verbindt de identiteit van merken met de mentaliteit van mensen.

Page 2: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL MEDIA & FASHION

Page 3: Social Media & Fashion - Masterclass Fashion Retail

MOBILE APPS

Page 4: Social Media & Fashion - Masterclass Fashion Retail

MOBILE APPS

PRAKTISCHE NICHE

Page 5: Social Media & Fashion - Masterclass Fashion Retail

MOBILE APPS

PRAKTISCHE NICHE

Page 6: Social Media & Fashion - Masterclass Fashion Retail

MOBILE APPS

STIJLADVIES

Page 7: Social Media & Fashion - Masterclass Fashion Retail

MOBILE APPS

FASHION NIEUWS

Page 8: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

Page 9: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

DEALS SCOREN

Page 10: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

LIKE!

Page 11: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

INSPIRATIE

Page 12: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

COLLECTIE

Page 13: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

LIFESTYLE

Page 14: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

DIALOOG

Page 15: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

ZOOM IN, ZOOM OUT

Breigaren

Muts

Breien

Page 16: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

ZOOM IN, ZOOM OUT

Breigaren

Muts

Breien

Inspiratie

Instructie

Page 17: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

ZEEMAN STELT WEBSITE CENTRAAL

Page 18: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

BUZZ

Page 19: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

BUZZ

Page 20: Social Media & Fashion - Masterclass Fashion Retail

SOCIAL NETWORKS

BUZZ

Page 21: Social Media & Fashion - Masterclass Fashion Retail

NICHE SOCIAL NETWORKS

Page 22: Social Media & Fashion - Masterclass Fashion Retail

NICHE SOCIAL NETWORKS

SHOP, SHARE & SHOW

Page 23: Social Media & Fashion - Masterclass Fashion Retail

NICHE SOCIAL NETWORKS

BRANDING

Welke ‘look’ is

relevant voor je merk?

Page 24: Social Media & Fashion - Masterclass Fashion Retail

NICHE SOCIAL NETWORKS

FORA: PARTICIPEER!

Page 25: Social Media & Fashion - Masterclass Fashion Retail

NICHE SOCIAL NETWORKS

SPECIAL INTEREST FORA: PARTICIPEER!

Page 26: Social Media & Fashion - Masterclass Fashion Retail

LOCATION BASED

Page 27: Social Media & Fashion - Masterclass Fashion Retail

LOCATION BASED: BUZZ

Page 28: Social Media & Fashion - Masterclass Fashion Retail

LOCATION BASED: AWARD & EMPOWER

STEMPEL KAART IDEE

Page 29: Social Media & Fashion - Masterclass Fashion Retail

USER GENERATED CONTENT

Page 30: Social Media & Fashion - Masterclass Fashion Retail

STYLE BLOGGING

Page 31: Social Media & Fashion - Masterclass Fashion Retail

ONLINE INFLUENTIALS

STYLEBLOGGING

Zoek, vind, inspireer en

empower!

Page 32: Social Media & Fashion - Masterclass Fashion Retail

ONLINE INFLUENTIALS

STYLEBLOGGING

Page 33: Social Media & Fashion - Masterclass Fashion Retail

ONLINE INFLUENTIALS

STYLEBLOGGING

Page 34: Social Media & Fashion - Masterclass Fashion Retail

BURBERRY: CONTENT IS KING

Page 35: Social Media & Fashion - Masterclass Fashion Retail

ART OF THE TRENCH

Page 36: Social Media & Fashion - Masterclass Fashion Retail

“We are now as much a media-content company as we are a design company, because it’s all part of the overall experience.”

Christopher Bailey - creative director Burberry

Page 37: Social Media & Fashion - Masterclass Fashion Retail

THE TRENCHCOAT

Page 38: Social Media & Fashion - Masterclass Fashion Retail

THE SARTORIALIST

Page 39: Social Media & Fashion - Masterclass Fashion Retail

USER GENERATED CONTENT

Page 40: Social Media & Fashion - Masterclass Fashion Retail

RATEN, SHOPPEN EN SHAREN

Page 41: Social Media & Fashion - Masterclass Fashion Retail
Page 42: Social Media & Fashion - Masterclass Fashion Retail

FACEBOOK CONNECT

Page 43: Social Media & Fashion - Masterclass Fashion Retail

RETAIL THEATER

Page 44: Social Media & Fashion - Masterclass Fashion Retail

EXCLUSIEVE CONTENT

Page 45: Social Media & Fashion - Masterclass Fashion Retail

CONTACT

Stefan [email protected]/ssstefan06-42703415

Aljan de [email protected]/nwpls06-25484999

www.newpulse.nlwww.pulseblog.nl

Page 46: Social Media & Fashion - Masterclass Fashion Retail

THE END(and the beginning)

Page 47: Social Media & Fashion - Masterclass Fashion Retail

;)THANKS!