fashion and retail

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Post on 10-May-2015

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This month, the agency has focused on the Fashion & Retail industry, and more specifically on Levi's, Fastrack, Shoppers Stop, Lifestyle International, Flipkart and Amazon India.

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  • 1.www.krds.com feed.krds.com twitter.com/KRDSAsia facebook.com/KRDS

2. Brands Considered Fans: 94,48,988Fans: 2,16,88,102 Fans: 44,51,164 Fans: 58,02,872 Fans: 34,92,218 Fans: 32,44,663 Based on data gathered between June and July 2014 3. Methodology 4. (No. of Likes) + 2 (No. of Shares) + 5 (No. of Comments) No. of Fans of Page KRDS Engagement Score on Post x 1000 This calculation is based on the following assumptions: Fans like posts most frequently Fans share posts less frequently Fans comment on posts rarely We multiply by 1000 for legibility Final note: The ideal engagement rate would have the reach (number of people who actually saw the post) as the denominator, but since it's not a publicly available figure, using the number of fans is the best we can do to benchmark pages against each other. Introduction We have ranked all the posts published on fashion & retail brand pages in India using the KRDS Engagement Score. 5. Top 5 Brand Specific Posts Content unique to the particular brand, including events, slogans, and product information 6. 10.44 KRDS Engagement Score Based on data gathered between June and July 2014 7. 1.70 KRDS Engagement Score Based on data gathered between June and July 2014 8. 0.79 KRDS Engagement Score Based on data gathered between June and July 2014 9. 0.33 KRDS Engagement Score Based on data gathered between June and July 2014 10. 0.28 KRDS Engagement Score Based on data gathered between June and July 2014 11. Top 5 Promotional Posts Content to publicize product promotions and discounts 12. 61.08 KRDS Engagement Score Based on data gathered between June and July 2014 13. 3.15 KRDS Engagement Score Based on data gathered between June and July 2014 14. 2.73 KRDS Engagement Score Based on data gathered between June and July 2014 15. 1.30 KRDS Engagement Score Based on data gathered between June and July 2014 16. 0.83 KRDS Engagement Score Based on data gathered between June and July 2014 17. Top 5 Generic Posts Content aimed at driving engagement that could be posted to the page of any brand 18. 14.59 KRDS Engagement Score Based on data gathered between June and July 2014 19. 0.63 KRDS Engagement Score Based on data gathered between June and July 2014 20. 0.49 KRDS Engagement Score Based on data gathered between June and July 2014 21. 0.47 KRDS Engagement Score Based on data gathered between June and July 2014 22. 0.27 KRDS Engagement Score Based on data gathered between June and July 2014 23. Priyanka Mehta Business Development Executive KRDS - India Priyanka.mehta@krds.com +919840761683 Priyanka.mehta.krds THANK YOU