future of fashion retail

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  • 1. The Future ofFashion Retail Miah HaworthFuture of Advertising MCAD 2012
  • 2. IndustryLargest growth in the fashion market:Brazil, Russia, India, and China. (Not the Web and social media is affecting the wayUS) people are shopping, and in addition, shoppers are having a more directShoppers spend more: at very high/very impact on the items they purchase -- eitherlow price points & less at "mid-tier price by customization or "crowd-sourcedpoints collections.Consumers are increasingly looking foron-trend and in-season products.Fastest Growing :Retailers with verticalbrand strategies -- i.e, a business thatcontrols its entire supply chain and canthus quickly create new productsContemporary brands: "teen fashion http://www.nbcnewyork.com/blogs/threadand premium denim labels" are seeing ny/THREAD-Citys-Fashion-NYC2020-Report- Outlines-State-of-Apparel-Industry--Plans-explosive growth. for-Growth--146983325.html
  • 3. What to Oversizedlook for in Outerwearstoresnow and Royalon the Brocadesstreets asthe Head-to-weather Toeturns Leathercolder: Looks
  • 4. Key Trends to Look ForBoroque/OrnateSchool Girl FashionGothic Fashion RevivalCapes and CloaksOriental FashionLeather SkirtsShades of RedTartan/PlaidAndrogynous FashionPeplumsRipped DenimColored JeansKnee high BootsHardcase Handbags http://www.fashionising.com/trends/b-- fall-2012-fashion-trends-autumn-winter- 2012-trends-13501.html
  • 5. Technology & Retail Online Fashion GPS at Fashion Week http://video.forbes.com/fvn/forbeslife/fashion-gps
  • 6. The New Shopping ExperienceMany e-commerce sites are now using 3-D product imaging to allow customers to feel asthough theyre browsing through an actual rack of clothes, even going so far as toincorporate music to simulate a traditional in-store shopping experience. Cisco hinted at the possibility of things to come with their virtual dressing room conceptwhich as the name implies, would allow you to quickly and conveniently "try on" a wideassortment of outfits while either in-store or while shopping online. Other companies areeven working on new technologies that that will mimic texture and roughness, hoping tosomeday to allow shoppers to feel (albeit virtually) a product before making an onlinepurchase. http://www.fastcompany.com/1752413/lat est-wave-retail-technology-will-redefine- your-shopping-experience
  • 7. The New Shopping Experience http://www.youtube.com/watch?v=jDi0FNcaock
  • 8. Magic Mirrorhttp://usatoday30.usatoday.com/tech/new s/story/2012-08-05/future-retail- tech/56880626/1
  • 9. http://www.thecoolist.com/the-tech-of- fashion-10-ways-technology-drives- tomorrows-fashion/
  • 10. Shopping AppWardrobe, style planner & fashionshopping. Take your closet andshop everywhereStylish Girl is your ultimate styleplanner and shopping app -revolving around the clothes inyour closet and the clothes youloveto have.Stylish Girl for iOS was presentedby Apple on the New YorkFashionWeek and was showcasedthroughout the world in ApplesThere is an Appfor That TVcommercial https://play.google.com/store/apps/details ?id=com.ddnmedia.stylishgirl&hl=en
  • 11. Social Shopping OnlineKaboodle fosters shopper interaction. Users can make shopping lists, join groups, getproduct suggestions and share their finds with each other. http://mashable.com/2010/11/18/social-shopping-loneliness/
  • 12. Leading Online Retailers1. Fashion Bug Cost2. La Redoute Shipping3. Old Navy Sales4. BCO Variety5. Heavenly Couture6. Spiegel Technology/Social7. Mod Cloth Shopping????????8. New York and Company9. Wet Seal10. Urban Ladies Outfits http://voices.yahoo.com/top-10-womens- online-clothing-stores-2038733.html
  • 13. FashionistaA very fashionable person, especially one who works in the fashion industry. http://fashionista.com/
  • 14. http://www.signature9.com/style- 99#rankings
  • 15. Searching for fashion trends on Forbes http://video.forbes.com/fvn/lifestyle/nastygal-founder-shows-off-empowered-style