August 2014

Intro and objectives

What is Design Thinking?

Identifying challenges – understanding principles and mind-sets

Frameworks from around the world to use when applying design thinking

Tools in action – co create to innovate

This course is an action learning experience that help the participant learn to unravel messy challenges and co-create innovative solutions.

The course objectives are to embed design thinking in teams for individuals to:

Discover new ways of connecting to users and/or customer needs

Transform insights and data into actionable ideas and good design

Set-up a conducive working environment to enable co-creation

Build an appreciation of the mind-set needed to unlock opportunities

Learn about early stage testing to accelerate learning (and reduce risk)

Design is about the process of making or doing something new. It

is not an attribute, it is fundamentally about action.

Design thinking is a problem-solving method or an exploratory process that involves interdisciplinary synergy to innovate

“Design is not a one stop vaccine; it’s an innovation fitness program that puts an organisation at the top of its game” – Heather Fraser

Design thinking is a problem solving framework that embraces design principles to derive desirable results. It is a process that is needs focused that aims to deliver

feasible and viable outcomes.

“Design is human centered.

It may integrate technology and economics but it starts with what humans (or any subject) needs or might need, what makes life easier or enjoyable …

The best designers match necessity to utility, constraint to possibility, and

need to demand.”

(Brown, 2009)

Responding to change is not news to seasoned entrepreneurs.

The true entrepreneur thrive on this ever-

changing environment and relish its challenges.

Being nimble and responsive offers a

decided competitive advantage.

With today's technology you can gain

advantage, and compete far more effectively.

Add a bit of tenacity, endurance and dedication for flavour

Spaghetti Game

Role Play

Experience Walk-through

Persona review

Empathy development exerecise

1. Shop in store

2. Order on-line

3. Shoes delivered from

another country

Chris Kyvetos: Creative Director

Designing your business and thinking out-of-the box

Building a user-centred empathetic culture and teamwork

Innovation in your business, in your product and/or your service

Morphing into the Experience economy (Service design)

Business model differentiation and competitive advantage

Learning where to focus / cutting development costs / lowering risk

* IDEO Human-Centred Design (HCD) Design Process

Design Council (UK) in 2005

Stanford Design School Design Process

Design Works (Fraser)

Exercises