DESIGN THINKING A Strategy for Problem Solving and Innovation

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“Most people make the mistake of thinking design is what it looks like. People think it’s this veneer – that the designers are handed this box and told, ‘Make it look good!’ That’s not what we think design is. It’s not just what it looks like and feels like.

Design is how it works.” – Steve Jobs

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科技，始終來自於人性

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「設計思考Design Thinking」，是一種創新方法，

而此創新方法的源頭，不是科技的進步，而是回歸到

以人為中心的思考，這就是IDEO的設計思考。

- Tim Brown, 2008-06 Havard Business Review

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Outline

• What Is Design Thinking?

• How to Use Design Thinking?

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WHAT IS DESIGN THINKING?

A Little Background

The Design Thinking Process

A Strategy for Innovation

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Let us Start From An Example

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What Is Design Thinking

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• The methods and processes for investigating ill-defined problems, acquiring information, analyzing knowledge, and positing solutions.

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What Is Innovation

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What Is Innovation

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Design Thinking for Innovation

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Characteristics of Design Thinking

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• Empathy for the context of a problem

• Creativity in the generation of insights and

solutions

• Rationality to analyze and fit solutions to

the context

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Origins of Design Thinking

• Human-centered Design, 1980s

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Evolving Design Thinking

• Herbert A. Simon

• Robert McKim

• Rolf Faste

• David M. Kelley

• Tim Brown

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Design Thinking Now

• IDEO

– David M. Kelley

– Tim Brown

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「設計思考Design Thinking」，是一種創新方法，

而此創新方法的源頭，不是科技的進步，而是回歸到

以人為中心的思考，這就是IDEO的設計思考。

- Tim Brown, 2008-06 Havard Business Review

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HOW TO DO DESIGN THINKING?

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How to Do Design Thinking?

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How to Do Design Thinking?

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The HCD Process

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Hear

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The HCD Process

PRACTICE FOR INNOVATION Tips for Design Thinking process

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Tips for Doing Design Thinking

• Multi-disciplinary teams 跨領域的團隊

• Dedicated spaces 專屬的空間

• Finite timeframes 明確的時間表

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Design Thinker

• 同理心 Empathy

• 整體思考 Integrative thinking

• 樂觀進取 Optimism

• 實驗精神 Experimentalism

• 團隊合作 Collaboration

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War Room

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Having a separate project space allows the team to be constantly inspired by imagery from the field, immersed in their post-it notes, and able to track the progress of the project. If possible, find a dedicated space for your design team to focus on the challenge.

Deadline

• Many people notice that they work best with deadlines and concrete timelines. Likewise, an innovation project with a beginning, middle, and end is more likely to keep the team motivated and focused on moving forward.

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MORE ABOUT DESIGN THINKING If you are interested

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Takeaways

• Innovation: Desirable, Feasible, Viable

• Start with People: Empathy

• Hear, Create, Deliver

• Rapid Prototyping

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