sustainable innovation through design thinking

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Marcus Jahnke. Sustainable Innovation through Design Thinking. Design PhD Conference 2009 ImaginationLancaster Lancaster University. Marcus Jahnke. Personal background The project and study Reflections Discussion. Volvo YCC vad hnde egentligen i projektet - PowerPoint PPT Presentation

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  • Marcus Jahnke

    SUSTAINABLE INNOVATION THROUGH DESIGN THINKINGDesign PhD Conference 2009ImaginationLancasterLancaster UniversityMarcus Jahnke

  • Personal backgroundThe project and studyReflectionsDiscussion

  • Volvo YCC vad hnde egentligen i projektetKan jag ta in det som empiri????

  • Points of departureMany SMEs lack an innovation process with a capacity to develop more radical ideas.

    Design methodology, on condition that it is supported by management, leads to organisational surges that affect the innovation climate positively.

    There is an innovative power in the design process/design thinking that can be used as an alternative or complementary way of working.

  • HOW?

  • HOW?How can design methods and design thinking be introduced and utilized in product developing companies, with little or no prior experience with design, to enhance innovation capability?

  • The Empirical ProjectMacro ShowersForbo Flooring Tranemo WorkwearAlfa Laval AB, Heat exchanger unit

    School of Business and LawSchool of Design and Crafts (HDK)- At Gothenburg UniversitySVID, Swedish Foundation for Industrial DesignDesign Consultants

    VINNOVA- The Swedish Governmental Agency for Innovation Systems

  • Method:

    Interviews before, during and after

    Observations of workshops (recordings, photos etc.)

    Regular seminars with companies and designers

  • WHAT?

  • WHAT?What occurs when design thinking is introduced by a designer as a model for innovation in firms with little or no previous experience of design?

  • Management researchInnovation researchArtistic researchMe/Design practice

  • Discussion

  • TThank you!marcus.jahnke@gri.gu.se

    *Intervowen *Volvo YCC vad hnde egentligen i projektetKan jag ta in det som empiri????

    *OK The basic assumptions are known.

    It should be said that the project is financed by VINNOVA The The Swedish Governmental Agency for Innovation Systems with an interest to promote innovation. This particuar prject dals with innovation capability in organisations.

    Several surveys show that manys SMEs have a poor innovation capability. The resasons are many I will not go into detail but of course but slimmed organisations, outsourcing and other issuse play important roles in this situation. Not least important is an enhanced need to be innovative to be able to stay competetitive on a globalised market and economy this is a typical challenge swedish industrial companies, like the ones we are working face today also chenging customer needs and requirements sustainability will drive a lot of thos I believe, such as energy efficiency.

    At the same time we see that companies that let design also lead to innovation are more profitable.

    However we also believe that some of the cultures at work within product developig organisations lack the ability and the tools to be efficiently creative in the early stages of product developement . The fuzzy front end. I think you all recognice this resaoning not least behind the rise of interest in Design Thinking in industry.

    That design - beUlla Johansson has recently made a study of*Inpsired by all this

    *How can this come about does designers have an answer..

    So - we believe some of those tools can be found in Design but is it possible, as a designer, to transfer these methods and wasy of apporciahing an innovation challenhe, to companies as a servie and how can that be done. of design..

    Hand ing over----

    This raise an additional set of questions**How can this come about does designers have an answer..

    So - we believe some of those tools can be found in Design but is it possible, as a designer, to transfer these methods and wasy of apporciahing an innovation challenhe, to companies as a servie and how can that be done. of design..

    Hand ing over----

    This raise an additional set of questions*In the middle of fields... /n between fields*In the paper I sort of jumped ahead and suggested how this framework might instruct a strategy for integrating design thinking in non-designerly companies through the help of a designer..... However, with your presecne perhaps we can togertehr discuss briefly what a framwork like this implies.

    Is it helpful, or is enhancing dicthotimes like this arther an obstruction

    And what can be ,,,,,, as well as your thoughts on parallell,,,,,, implications and other thoughts that may be interesting to raise...*