design thinking & innovation

Design Thinking & Innovation

HOW TO APPROACH PROBLEM SOLVING WITH EMPATHY

Oscar Malpica, Envisioning Labs CEO

www.envisioninglabs.com

http://www.envisioninglabs.com

Innovation and change management professional with multi-industry experience in business strategy, innovation management, R&D, and digital storytelling. Passionate about technology trends and exploratory innovation. Past gigs: Microsoft, Canadian Chamber of Commerce, Norske Skog, UN Volunteers, PLA.

ABOUT ME

exploratory innovation, R&D, digital storytelling

We help organizations create new products or services that add value to their brand through systematic innovation methodologies and the adoption of emerging technologies.

ABOUT ENVISIONING LABS


www.innovationlabs.ca


http://www.innovationlabs.ca

An introduction to Design Thinking How to develop an empathetic approach to problem solving Transform ideas into products, services or experiences that create value Learn how to seek innovation opportunities Career advice for making your mark in the design community

YOU WILL LEARN



What is innovation? Jobs to be Done, Value Proposition Canvas Design Thinking Methodology Tools: VP Canvas, Empathy Map & HIT Matrix Hands-on Design Exercise Q&A

AGENDA

InnovationAct of generating more value for the customer

and the business by fulfilling a JOB TO BE DONE better than anyone else“ ”

What is innovation, really?LET’S AGREE ON ONE THING



JTBD is the higher purpose for which customers buy products, services and solutions“”

JTBD

Solution 1

Solution 2

Solution 3

Solution n

Improvement

Need satisfied

Jobs to be DoneFIRST THINGS FIRST



Have light and warmth at home

JTBD

Fire

Candles

Electricity

Improvement

Need satisfied

JTBD:

Stars

Jobs to be DoneFIRST THINGS FIRST



Value Proposition CanvasLET’S BEGIN AT THE END



Human-Centred Design

Creative approach for problem solving that focuses in understanding the people’s needs at the centre of the issues to resolve

Design Thinking

It’s a methodology that utilizes a human-centred approach to systematically identify opportunities for innovation

Design ThinkingHUMANS AT THE CENTRE



Different faces, same process Design thinking has evolved over the years and different ‘versions’ of the methodology have emerged. However at the very core, all these versions obey to one simple rule: keep the users at the core of your solutions (human-centred design).

Stanford School of Design version

Design ThinkingCOMES IN VARIOUS FLAVOURS



Different faces, same process Design thinking has evolved over the years and different ‘versions’ of the methodology have emerged. However at the very core, all these versions obey to one simple rule: keep the users at the core of your solutions (human-centred design).

IDEO version

1 - Inspiration

2 - Ideation

3- Implementation

Design ThinkingCOMES IN VARIOUS FLAVOURS



Design ThinkingUSED BY THE BIG GUYS



Double-Diamond ApproachTWICE THE BLING!



Value Proposition CanvasLET’S BEGIN AT THE END



Empathy MapWALK IN THEIR SHOES



Design ExerciseYOUR TURN TO INNOVATE




1 2 3 41. Empathize

2. Frame the problem

3. Ideate

4. Innovate




Canvas

HIT Matrix

GAIN

S :)

PAIN

S :(

INSPIRATION (CARDS AGAINST HUMANITY)

1

2

3

41. EmpathizePopulate the right side of the VP canvas based on observations from the video

2. Frame the problem Transfer key pains and gains to the HIT Matrix

3. Ideate Use the *ahem* inspiration from “Cards Against Humanity” to think outside of the box

4. InnovatePropose an innovation that optimizes customer fit in the left side of the VP canvas



Heuristic Ideation Technique (HIT) MatrixCOMBINE 2 UNRELATED PRODUCTS TO SPARK IDEAS

HIT MATRIXLuxury Business Hotel

Wireless Access Spa Services Personal Chef Concierge Executive Lounge

First Class Travel

Reclining Seats Wireless Access Reclining Seats

Spa Services Reclining Seats

Personal Chef Reclining Seats

Concierge Reclining Seats

Executive Lounge Reclining Seats

In-Seat Chargers Wireless Access In-Seat Chargers

Spa Services In-Seat Chargers

Personal Chef In-Seat Chargers

Concierge In-Seat Chargers

Executive Lounge In-Seat Chargers

Gourmet Meals Wireless Access Gourmet Meals

Spa Services Gourmet Meals

Personal Chef Gourmet Meals

Concierge Gourmet Meals

Executive Lounge Gourmet Meals

Personal Attention

Wireless Access Personal Attention

Spa Services Personal Attention

Personal Chef Personal Attention

Concierge Personal Attention

Executive Lounge Personal Attention

Fast Service Wireless Access Fast Service

Spa Services Fast Service

Personal Chef Fast Service

Concierge Fast Service

Executive Lounge Fast Service



PAINS(-)

GAINS(+)

Heuristic Ideation Technique (HIT) MatrixCOMBINE 2 UNRELATED PRODUCTS TO SPARK IDEAS



Innovation in ActionTHINKING OUTSIDE OF THE BOX

https://youtu.be/iSs2KYs4Hfk


https://youtu.be/iSs2KYs4Hfk



Ready?




Design a product or service that improves the love life of single

Vancouverites




https://youtu.be/dgdVV_h7Ad4

Design a product or service that improves the love life of single Vancouverites


https://youtu.be/dgdVV_h7Ad4



Canvas

HIT Matrix

GAIN

S :)

PAIN

S :(

INSPIRATION (CARDS AGAINST HUMANITY)

1

2

3

41. EmpathizePopulate the right side of the VP canvas based on observations from the video

2. Frame the problem Transfer key pains and gains to the HIT Matrix

3. Ideate Use the *ahem* inspiration from “Cards Against Humanity” to think outside of the box

4. InnovatePropose an innovation that optimizes customer fit in the left side of the VP canvas



Show & TellINNOVATION SHOWCASE



Q&A…AND DISCUSSION

Yes?



Thank youOscar Malpica, Envisioning Labs [email protected]


mailto:[email protected]


design thinking & innovation

Presentations & Public Speaking