DESIGN THINKING A driver for innovation

UNSW COFA: iNtegrAted deSigN@vivieNSUNg

in the last number of years, we have experienced enormous cultural, technological and economic shifts.

THE cHaNGING laNDScapE

DEmocracIzED ToolS

commoDITIzaTIoN

crowD-SourcED DESIGN

SElf publISHING ToolS

THE aSIaN cENTuryGlobal warmING

SocIal mEDIa rISE

parTIcIpaTIoN EcoNomy purpoSE EcoNomy

Two-way coNvErSaTIoNS

collaboraTIvEcoNSumpTIoN

At a time when the pace of change and market disruption is increasing, the ability to reframe problems, uncover new opportunities, and deliver creative solutions is a business imperative, not just a market differentiator.

Michael Westcott, Design Management Institutehttp://bit.ly/1uHOhXD

DESIGN = problEm SolvING Tool

traditionaldesign

Service & experience design

OrganisationalStrategic design

Socialtransformation

design

CommunicationsProductsBuilt form

Servicesexperiencesinteractions

OrganisationalSystemsCultureConversations

WickedSocialglobalPublic

Higher complexity

1.0 2.0 3.0 4.0

intangibletangible You can’t solve a wicked problem but you can make it better.Jane Treadwell, former CEO Designgov

By shifting the conversation and context of design from products and communication to systems, services, and strategic solutions, designers are making their presence felt far beyond the borders of corporate design departments by tackling “wicked problems” that governments and traditional bureaucracies have been unable to resolve. Michael Westcott, DMI (Design Management Institiute)

References: Humantific, The Other Design Thinking

DESIGN = SolvING complEx problEmS

Images from Humantific. The Other Design Thinking.

traditionaldesign

Service & experience design

OrganisationalStrategic design

Socialtransformation

design

• Facilitation of stakeholders• Co-design• Observation & human-behaviour• Collaboration• Multi-disciplinary

design thinking provides an approach and process to solving complex problems. design offers an approach to managing uncertainty by facilitating a safe space to think aloud and to fail. this space is key to innovation.

pEoplE(desirability)

buSINESS(viability)

*TEcHNIcalfeasibility

DESIGN THINKING

Above left - Creative Confidence. By Tom and David Kelly

buSINESSDESIGN

‘design skills and business skills are converging’ Roger Martin, Rotman School of Management, University of Toronto

Around the world, it is increasingly recognised that creative industries, with their associated skills and capabilities, are a major driver of competitive advantage in global markets and supply chains.Roy Green and Lisa Colley, The Conversationhttp://bit.ly/Vw5qUR

5 NEw DESIGN carEErS for THE 20TH cENTury

5 New Design Careers for the 21st Century. Tim Brown. Jul 22, 2014

the Business designer

the Social innovator

the Hybrid design

researcher

the design

entrepreneur

the designer

Coder

Combining entrepreneurialism and design is the hot thing.

Every start-up worth its salt has a designer on its founding team.

Designers designing for the social sector. creating maximum positive

impact and exciting new innovations to those most in need.

Designers who can also code possess a powerful set of tools - to conceive new ideas and the ability to launch

them quickly into market.

Designers looking at innovation beyond end product to business

model, channel strategy, marketing, supply chain etc.

Designers knowing how to tap into technology/real-time data to

reveal user behavior combined with qualitative research.

Prototype designer

Conversation designer

Strategic designer

visualdesigner

Servicedesigner

Knowledgedesigner

Chiefdesign Officer

innovationAdvisor

CustomerCentreddesigner

Chiefexperience

Officer

dataStrategist

DESIGN rolES IN auSTralIa

DESIGN THINKING

DESIGN THINKING

a problem-solving toolkit to approach problems of all scales and complexity

a strategic way to innovate

Image: http://www.myisco.com

DESIGN THINKING ISHumaN-cENTrED

the ultimate experts about any challenge you are addressing are the

people you are designing for.

collaboraTIvEHuman-centred design benefits from

multiple perspectives and different skill sets. A few minds are better than one.

ITEraTIvEit’s about learning by doing, and about trying ideas out by prototyping, getting

feedback and making it better.

opTImISTIcdesign is about tranforming difficult

challenges into opportunities for design.

DISCOVEr DEfInE DEVElOp DElIVEr

diverge

diverge

converge

converge

ideation, generating multiple ideas and solutions.

taking the best ideas to refine, iterate. develop models, and evaluate.

Synthesis to extract key insights. develop opportunity questions.

empathetic research to understand the problem and users.

SuStaInabIlIty = EnVIrOnmEntal + SOCIal + ECOnOmIC

SyDnEySuStaInabIlIty Jam

SyDSuS

SyDSuS

SyDSuS

InSpIrEr mEntOrJamHOSt

I tO Jam

SyDSuS

https://www.youtube.com/watch?v=pU9gS3r9FXQ

lovE compoST

Love Compost is a composting program that gets communities to put their food waste back into the soil.

How might we inspire and educate people to understand food so they waste less and reduce impact on the environment?

opporTuNITy poSTOpportunity Post is an invitation to connect, acknowledge

& respect that the street is home to some people.

https://www.youtube.com/watch?v=yZhC_wgirtU

How might we create positive connections for homeless to

share skills and stories?

How might we connect, acknowledge & respect that the street is home to some people?

DISCOVEr DEfInE DEVElOp DElIVEr

empathetic research to understand the problem and users.

EmpaTHETIc rESEarcH

TEST aSSumpTIoNS

uNcovEr uNmET NEEDS

paIN poINTS

moTIvaTIoNS

uNDErSTaNDING DIffErENT STaKEHolDErS

aSpIraTIoNSuNDErSTaND bEHavIourS

IS IT rEally a problEm?

take a beginners mindset, and ask ‘Why?’Ask open questions to seek stories. tell me about....Seek extreme users and analagous situations.

obSErvaTIoN

INTErvIEwS

Daniel, 25 year old musician

it’s weird to think all these inner city areas were creative or working class or immigrants 30, 40 years ago and now it’s inaccessible. it’s just the way it is, you have to move further out.

ImmErSIoN

Image: Souplab

SHaDowING

Image: http://boltgroup.com/product-innovation/research

culTural probES

Image: Healthy Food Cultural Probe (Design for America RISD|Brown) by Benjamin Chan

DISCOVEr DEfInE DEVElOp DElIVEr

Synthesis to extract key insights. develop opportunity questions.

http://youtu.be/Z2D54ukpLoU

SToryTEllING

Say & do, think & feel

fINDING THEmES

mappING / crEaTING framEworKS

http://www.hcdconnect.org/methods/create-frameworks

framING opporTuNITIES

How might we enable lower income earning artists like William to continue to choose to live where they love as they transition through different life stages?

William is a 29 yr old musician who loves his inner city community. His girlfriend Ana and he don’t want to have to move out to the suburbs to settle down.

DISCOVEr DEfInE DEVElOp DElIVEr

ideation, generating multiple ideas and solutions.

IDEaTING

DISCOVEr DEfInE DEVElOp DElIVEr

taking the best ideas to refine, iterate. develop models, and evaluate.

‘the Secret to innovation: think Like a Kid’tim Brown, ideOhttp://linkd.in/1brrH2s

proToTypING

TESTING

insightsOnly night markets in the City of Sydney

Light is one of the biggest opportunities at a night market to activate the space

Other Asian cultures have moved to Chinatown and are an important factor to the vibrancy and relevance of Chinatown today

Markets have the potential to offer more cultural value than just a place to sell stuff

People crave authentic experiences

Image right: Pamela See, Crossing Boundaries exhibition

How might we transform Sydney Chinatown Markets to a place you can experience the vibrancy and dynamism of Asian culture and all it has to offer?

where cultures meet

sYDNeY chINAtOwN

mArKets

fish

= ab

unda

nce

sYDNeY chINAtOwNmArKets

China australia Millennial ProjeCt (CaMP)200 YOUNG INNOVATORS / 2 COUNTRIES / 1 CITY

australiachina.org

camp INNovaTIoN lab

A model of what what we’d like to see in the future. Collaboration cross-sector and cross-culture. equality and respect across gender and ethnicity.

Connecting young innovators in Australia and China.

Providing a platform for young leaders (18-35) from Australia and China to connect, solve problems, develop networks and do business.

CAMP creates a blueprint for positive bilateral relations, helping Australia become an author, not a bystander, of the Asian Century.

Building a trusted community from mulit-sector to create with us. Our first co-design workshop, we invited creative and digital economy, government, social enterprise and corporate sectors.

CO-deSigN / PArtiCiPAtiONtrAditiONAL MOdeL

co-DESIGN = Designing with not for

crEaTING THE fuTurE

visioning 20501. economy & business

2. sustainability3. politics

4. education5. communication & innovation

6. people & culture

TrustRespectCommunication/dialogue and open communicationUnderstanding/mutual understandingHonestyFun/laughter/humourIntegrityCommon ground/objectives/experiencesShared interestShared valuesSharing FlexiblityShared optimismShared goals/futureShared visionTransparencyMutual interestMutual benefitOpennessPerseveranceAligned beyond cultureStorytellingIndependenceFreedom to adventureReliableAuthenticityPerfectionSay no when it countsGenerosityGenuineMutualityReciprocityIntegrationListeningSharing friendsStorytellingGifting

what Makes a good relationshiP?

What are your hopes for the Australia China relationship

in 2050?

A coming together in a way that creates mutual benefit – based on respect for each

other and the strengths each can bring.

that we will be close partners tackling global environmental, health and social challenges.

that Mandarin is a commonly spoken language in Australia

By 2050, many of the current politicians of the world will be dead.

So there is hope.

How migHt we make CamP awesome?

1 Partnerships2 Recruitment and talent scouting

3 Hard event design - formal learning4 soft event design - informal learning

5 Publicity and Reach6 Community building

the designer who has problem-solving skills and can use design to approach problems of various complexities and scale will be a valuable asset.

Problems are opportunities in disguise.