design thinking for innovation

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Innovation by Design

@cwodtkewww.eleganthack.com

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: SDASM Archives

https://www.flickr.com/photos/sdasmarchives/

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto Credit: Nationaal Archief

https://www.flickr.com/photos/nationaalarchief/


Rachleff's Corollary of Startup Success via pmarca.com

The only thing that matters is getting to product/market fit.


Could you get to product/market fit in one week?


IMG COPENHAGEN


16 week Lean Launchpad

class in 1 week


THEY DID IT


A PLAN FOR TUITION


What makes designers effective?


EMBODIED COGNITION

Photo: woodleywonderworks

https://www.flickr.com/photos/wwworks/


DESIGNERSTHINK WITH…


HANDS


POST-ITS


WALLS


•Frees up memory•Allows you to see connections•Share insights & understanding


You can get insights for

innovation with 3 techniques


1. FRAGMENTINGAND FREELISTING


Why?Make information modular in order to recombine


EXERCISE•Get out your post its• List everything you like about travel• 1 item per post-it


EXERCISE•Get out your post its• List everything you HATE about travel• 1 item per post-it


2. CHUNKINGINTO AFFINITY GROUPS


How?•Put idea with like ideas•No rules, just seek patterns• remix


Play with possible modelsRelationship to other data

Credit: Steve Portigal

http://www.portigal.com/


Play with possible models

Frequency




Play with possible models

Timeline




PATTERNS?


OPPORTUNITIES?


Why?Discover unexpected insights in the data

Photo credit Eirik Newth

https://www.flickr.com/photos/eiriknewth/


3. MAPPING TO FRAMEWORKS


What is a framework?A scaffold for thinking about a problem


How?• Select a framework•Map post-its against it•Do more research/freelisting to fill in blanks


Discover hidden patterns

Why Frameworks?

Photo credit Marc Phu

https://www.flickr.com/photos/marc0047/


Why Frameworks?Find missing areas of inquiry and fill them in.

Photo credit Marc Phu

https://www.flickr.com/photos/marc0047/


How much/how often

PassionateIndifferent

Often

Rarely


EMPATHY MAPAdrian Howard https://www.flickr.com/photos/adrianhoward/8710477211/in/photolist-9zsm7U-9zsoeo-9zsmo3-9zpnNe-aKVQVM-ob4zF5-5wrz1p-egHtpz-9zpqGM-9zsooJ-9zspTN-9zpqa2-9zspL9-9zskPA-9zskZd-bJ5qVx-opHAHj-psEPoY-c3gTjN-ebVuVA-9H7uru-ebPQrT-egHuq4-77aN2N-brpNWc


MORE FRAMEWORKS

FOR YOU


MENTAL MODELS


User needs go here

Offerings goes here Opportunitie

s!

Credit: Indi Young

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikePhoto credit: Indi Young


PARTICIPATORY ROADMAP

Learn more at eleganthack


Business Model Canvas


EVEN PPT


Freelist your points

Chunk them into themes

Map them to a story arc!

Photo taken at Duarte Workshop

@cwodtke | cwodtke.com | eleganthack.com | boxesandarrows.com | Creative Commons Share AlikeYour meeting?


Get up! Use the walls!

Photo credit: Kevin Hoffman


Remember1. Fragmenting +2. Chunking +3. Mapping


= INSIGHTS!


Learn More:Books

Eleganthack.com for participatory roadmaps


BREAK


VISUAL THINKING UNLOCKS INSIGHTS


DRAW


Sketch 101Hand training and basic iconiforms to communicate


PRODUCT IDEA GENERATION


NAPKIN SKETCH EXERCISE


5 MINUTES: FREELIST PRODUCT/SERVICE IDEAS


PICK YOUR FAVORITE(S)Combining ok!


1O MINUTES: USING YOUR DRAWING SKILLS, EXPLAIN THOSE IDEAS IN IMAGES


ONE MINUTE PITCH.


DOTMOCRACY


REDRAW


SHARE


BMC


Free listTime keeper: 1minute a sq, in order


THANK YOU@CWODTKE

WWW.ELEGANTHACK.COM