design thinking and innovation course - introduction

103
TEK495 - Design & Innovation Course introduction DESIGN & INNOVATION TEK495 Ingo Rauth, Lisa Carlgren, Maria Elmquist September 2, 2015 A big thank you, to people that provided us with feedback, input, hold lectures, commented on slides and contribute to an open community of knowledge and idea exchange around design thinking: Alisan Atvur , Jose Berengueres , HPI School of Design Thinking - Potsdam, Jan Schmiedgen , Julien Mauroy , Kira Krämer , Stanford d.school , Steve D’Amico, and our students, colleagues and friends who provided us with input and feedback.

Upload: ingo-rauth

Post on 20-Feb-2017

465 views

Category:

Education


4 download

TRANSCRIPT

Page 1: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Course introductionDESIGN & INNOVATION

TEK495

Ingo Rauth, Lisa Carlgren, Maria ElmquistSeptember 2, 2015

A big thank you, to people that provided us with feedback, input, hold lectures, commented on slides and contribute to an open community of knowledge and idea exchange around design thinking: Alisan Atvur, Jose

Berengueres, HPI School of Design Thinking - Potsdam, Jan Schmiedgen, Julien Mauroy, Kira Krämer, Stanford d.school, Steve D’Amico, and our students, colleagues and friends who provided us with input and

feedback.

Page 2: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

WARM-UPImage source: mogulfiles.com

Page 3: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Agenda

▪ Course introduction▪ Introduction to visualizing & journaling▪ Introduction to Innovation

Lunch

▪ Wallet exercise (Project 1)▪ Recap Design Thinking, Design and Innovation▪ Introduction to reflection & presentation

* * 3

Introduction day

Page 4: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 4

COURSE INTRODUCTION

1#

Page 5: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

WARNING

▪ Frustration

▪ Heavy project work

▪ Ambiguity & Uncertainty

* * 5

#1 COURSE INTRODUCTION

Image source: https://betterleadership.wordpress.com/2010/02/05/the-valley-of-despair/

Page 6: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation * * 6

Image source: https://betterleadership.wordpress.com/2010/02/05/the-valley-of-despair/

Page 7: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

HOW TO SURVIVE

▪ Trust the process

▪ Reflect

▪ Support each other

▪ Ask for help, we are here!

* * 7

#1 COURSE INTRODUCTION

Image source: wikimedia.org

Page 8: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

THE 2015 TEAM

* * 8

#1 COURSE INTRODUCTION

INGO RauthPhD [email protected] Lead & Lecturer

LISA CarlgrenAssistant [email protected] Lead & Lecturer

MARIA ElmquistProf., Head of [email protected] Examiner, Lecturer

FREDRIK GarneijEricsson ABTeaching Assistant

Page 9: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Course Aim

▪ Introduction to design thinking & innovation.

▪ Contrast the traditional linear view of problem solving to

working with wicked problems.

▪ Development of design & innovation related skills.

* * 9

#1 COURSE INTRODUCTION

Page 10: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Learning objectives

After the course students will be able to :

▪ explain the role of Design Thinking in Innovation.▪ describe the role and use ethnographic methods.▪ explain and apply data synthesis.▪ explain and use sketching as well as various prototyping

techniques. ▪ explain and use idea creation techniques.▪ recognize and improve their teamwork as well as their role

within a team. ▪ explain the importance of reflection in innovation.▪ use basic presentation techniques.

* * 10

#1 COURSE INTRODUCTION

Page 11: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

How to develop skills?

* * 11

#1 COURSE INTRODUCTION

5% Lecturing

10% Reading

20% Audio/Visual

30% Demonstration

50% Discussion

75% Practice

95% Teach others

Passive Teaching Methods

Participatory Teaching Methods

Likely source: National Training Laboratories, clarification and further info

average retention rates

Page 12: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Participation is key!

* * 12

#1 COURSE INTRODUCTION

Doinghaving a concrete

experience

Observing and reflecting

on the experience

(Concluding and)Learning

forming an abstractconceptualization

Further references: Beckman, Berry (2007) Innovation as a Learning Process: Embedding Design Thinking,Owen (2007) Design Thinking - Notes on its nature and use

Trying out whatyou have learned

active engagement leading to experience

Page 13: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

02.09.2015 10:00-17:00

▪ Course introduction ▪ Project 1 - Wallet exercise

07.09.2015 8:00-12:00

▪ Project 1 - Presentations ▪ Teamwork & how to make it work.

13

Overall Course Structure#1 COURSE INTRODUCTION

Project 1develop a mental

framework

Page 14: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 14

Page 15: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

09.09.2015 10:00-17:00Introduction - Project 2Ethnographic research & innovation (Kira)

14.09.2015 8:00-12:00Data synthesis and idea generation (Jan)

16.09.2015 10:00-17:00Prototyping, Testing and iteration (Julien)

21.09.2015 8:00-12:00Iteration & prototyping, storytelling & presentation.

23.09.2015 10:00-17:00Final presentation Project II in front of an expert committee and faculty.Introduction to Project III.

15

Project 2deepen your

understanding

Overall Course Structure#1 COURSE INTRODUCTION

Page 16: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

28.09.2015 8:00-12:00Innovation project planning, introduction.Planning of the project III.

30.09, 5.10, 7.10, 14.10, 19.10 2015Project work & exchange with other teams

12.10.2015 8:00-12:00Business aspects of Innovation

21.10.2015 10-17:00Public presentations, project III - expert panel eval.

30.10.2015 13:00Deadline: project III docu., diaries, and hand-ins.

16

Overall Course Structure#1 COURSE INTRODUCTION

Project 3apply & practice

Page 17: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 17

Overall Course Structure#1 COURSE INTRODUCTION

Project 1develop a mental

framework

Project 2deepen your

understanding

Project 3apply & practice

Page 18: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Individual diaries

▪ To learn from your experience by reflecting and learning from the experience.

▪ Use notebooks provided.▪ The diary has to be handed in on October 31

* * 18

#1 COURSE INTRODUCTION

Page 19: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Project documentation

▪ Purpose: to document your work in this course for future reference and application

▪ Guidelines in course syllabus.▪ Hand-in on the day of your presentation

▪ check PingPong!▪ Exception, hand-in 3 - 30th of October - one week

after the final presentation.

* Name | Title of Presentation * 19

#1 COURSE INTRODUCTION

Page 20: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Course literature

▪ There is no compulsory literature in this class, only optional readings.

▪ You are responsible to choose and prioritize – what will help your skill development the most?

* * 20

#1 COURSE INTRODUCTION

Page 21: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Examination

▪ Focused on the way you work!▪ Distribution of credits during course

– Projects 10+20+40 = 70 p– Individual diary = 15 p– Participation = 15 p

▪ Projects 2 will be assessed by expert committee▪ Projects 3 will be assessed by expert committee

& peers.

* * 21

#1 COURSE INTRODUCTION

Page 22: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

In general

Hand-InsUnless indicated otherwise, due to 1h before course starts!

TimesWe always start at 8:00 on Mondays and 10:00 on Wednesdays.

AttendanceIf you can’t make it to a session, please let us know as soon as possible before the session. Send an email to [email protected] [email protected].

We will provide you with an exercise you can do at home.

22

#1 COURSE INTRODUCTION

Page 23: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Course evaluation committee

Current team?

Do you accept this role?

Meetings

Meeting 1 - discussing student questions and inputs (½ hour)

Meeting 2 - course development: ideas, suggestions & improvements (½ hour)

Meeting 3 - final meeting: what was good & what can be improved?

23

#1 COURSE INTRODUCTION

Page 24: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

BREAK

24

Page 25: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 25

VISUALIZATION& JOURNALING

2#

Page 26: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation TEK495 - Design & Innovation

Video source: Sketcho Frenzy - The Basics of Visual Note-taking

2626

Page 27: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 27

Sketching#2 Visualizing and Journaling

Who of you can draw?

Artist John Glover

Page 28: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 28

Sketching#2 Visualizing and Journaling

the basics for:

diagramsobjectspeoplefaces

Let’s wake up your drawing skills!

Adapted from by Sketchnotes, Mike Rohde

Page 29: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 29

Boxes & Connectors#2 Visualizing and Journaling

Page 30: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 30

Objects#2 Visualizing and Journaling

Name 5 objects

Page 31: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 31

People#2 Visualizing and Journaling

Adapted from Emily Shepard, Graphicdistillery.com & Jose Berengueres

Page 32: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 32

Facial expressions#2 Visualizing and Journaling

Images by Lisa Carlgren

Page 33: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 33

Add details#2 Visualizing and Journaling

Adapted from Emily Shepard, Graphicdistillery.com

Page 34: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 34

Adapted from Emily Shepard, Graphicdistillery.com

Using the basic shapes

Page 35: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 35

Mindmaps & text

Images by Lisa Carlgren

Page 36: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 36

Examples

Images by Lisa Carlgren

Page 37: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 37

Some tools

Images by Lisa Carlgren

Page 38: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 38

Diaries from 2014

Page 40: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 40

AN INTRODUCTIONTO INNOVATION

MARIA ELMQUIST

3#

Page 41: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Innovation

▪ Something that creates new value (for the customer or the producing firm) when it is implemented/reaches the market

▪ Ex-post definition▪ Process or outcome▪ Degree of newness

is ”in they eye of thebeholder”

*

Toyota PriusPeePoo

41

#3 Design & Innovation

Page 42: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Are these innovations?

*

iPhone5

42

#3 Design & Innovation

Page 43: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Types of “New”

▪ Market driven innovation – developing offerings based on analysis of market data

▪ Technology driven innovation – finding new uses for existing technology

▪ Customer/needs driven innovation – understanding the customer and his/her needs

Name | Title of Presentation * 43

#3 Design & Innovation

Page 44: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Types of “New”

▪ Market driven innovation – developing offerings based on analysis of market data

▪ Technology driven innovation – finding new uses for existing technology

▪ Customer/needs driven innovation – understanding the customer and his/her needs

* 44

#3 Design & Innovation

Page 45: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Innovation

▪ Innovation =/= Creativity▪ Creativity – generation of new ideas

▪ Innovation =/= R&D ▪ Research – creation of new knowledge (question is

know) ▪ Development – application of knowledge (spec. is

known)

▪ Innovation ▪ Both question and specification are unknown!

* 45

#3 Design & Innovation

Page 46: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

In R&D projects…▪ …objectives are known▪ …the interactions between

functions are well defined▪ …the knowledge needed is known

in the beginning of the process▪ …evaluation and validation

methods are known.

#3 Design & Innovation

Intention

Orientation

Figeage des Hypothèses

Pré- Contrat

RVA

Pré-

exploratoireExploratoire

Préparatoire

Intensive innovation (4)R&D projects

Source: LeMasson et al 2006

46

Page 47: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

In R&D projects▪ … objectives are known▪ … the interactions between functions

are well defined

▪ … the knowledge needed is known in the beginning of the process

▪ … evaluation and validation methods are known.

In Innovation

▪ … the objectives are developed or revisited

▪ … the interactions between functions are instable or revisited

▪ … the knowledge needed is not identified beforehand

▪ … evaluation and validation methods need to be developed

Intention

Orientation

Figeage des Hypothèses

Pré-contrat

RVA

Pré-exploratoir

e

Exploratoire

Préparatoire

’ ’ ’

R&D projects and innovation

Source: Le Masson et al 2006

47

#3 Design & Innovation

Page 48: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Why is innovation so difficult?

▪ Established processes are designed for repetition, risk reduction and predictability (to enable control)

▪ Short term results / Long term results▪ Focus lies on existing business and business model▪ Organizational structures often mirrors the dominant logic

of existing business▪ Innovation often related to customer value (not technology

development) – and many companies are technology driven

* 48

#3 Design & Innovation

Page 49: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Design and innovation

▪ Managing innovation (contrary to R&D) is about managing without knowing everything → it is wicked

▪ In Design – Different attitude to the problem – not assuming it is the

right one– Deep focus on understanding needs and include a

variety of perspectives/competencies– Process & mindset – learning (iterations and quick

prototyping) instead of optimizing ▪ There is a fit - innovation is all about design!

* 49

#3 Design & Innovation

Page 50: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Image by Naotake Murayama http://www.flickr.com/photos/12832970@N00/148028870/

50

Page 51: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Design Thinking approach to user-centered innovation

based on the way designers work

Empathize DefineIdeatePrototypeTest

Source:

Stanford University, d.school

Design Skills based on empirical studies of

designers by Nigel Cross

EvaluatingFormulatingMovingRepresentingReflecting

Source:

Cross, 2011

51

Design and innovation#3 Design & Innovation

The Innovator’s DNAskills that innovative and creativeentrepreneurs need to develop

Questioning (What if)ObservingAssociatingNetworkingExperimenting

Source:

Dyer, Gergersen & Christensen, 2009

Page 52: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

References

▪ Tidd and Bessant, 2009, Innovation - what it is and why it matters in Tidd and Bessant Managing Innovation, pp 3-51

▪ Boland, R.J. & Collopy, F., 2004. Managing as Designing, Stanford Business Books.

▪ Dyer, Gregersen, Christensen, 2009, The innovator’s DNA, Harvard Business Review, 2009, Dec.

▪ Cross, N. (2011). Design Thinking: Understanding How Designers Think and Work. Berg Publishers.

▪ Tschimel, K. (2012) Design Thinking as an effective Toolkit for Innovation

52

#3 Design & Innovation

Page 53: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 53

LUNCH

Page 54: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 54

PROJECT 14#

Page 55: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

WALLET. EXERCISE.

Picture by:Ingo Rauth

Page 56: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Sketch your dream wallet#4 PROJECT 1, The Wallet Exercise

56

Page 57: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Design Thinking Process#4 PROJECT 1, The Wallet Exercise

57

Source: Stanford University, d.school

Page 58: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Design Thinking Process#4 PROJECT 1, The Wallet Exercise

58

divergent th

inking

convergent thinking

Adapted from: Stanford University, d.school, Design Council UK

improved concept

PROTOTYPE & TEST

explore the problem redefine the problem idea generation

develop & learn about ideas & problems

improved problem understanding

EMPHASIZE DEFINE IDEATEdata

clus

tere

d da

ta (i

nfor

mat

ion)

insi

ghts

idea

s

filte

r ide

as

PROTOTYPE

explore the problem redefine the problem idea generation

develop & learn about ideas & problems

improved problem understanding

EMPHASIZE DEFINE IDEATEdata

clus

tere

d da

ta (i

nfor

mat

ion)

insi

ghts

idea

s

PROTOTYPE

explore the problem redefine the problem idea generation

improved problem understanding

EMPHASIZE DEFINE IDEATEdata

clus

tere

d da

ta (i

nfor

mat

ion)

insi

ghts

idea

s

PROTOTYPEIDEATE PROTOTYPE & TESTEMPATHIZE DEFINE IDEATE

Page 59: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Design Thinking Process#4 PROJECT 1, The Wallet Exercise

59

improved concept

PROTOTYPE & TEST

explore the problem redefine the problem idea generation

develop & learn about ideas & problems

improved problem understanding

EMPHASIZE DEFINE IDEATEdata

clus

tere

d da

ta (i

nfor

mat

ion)

insi

ghts

idea

s

filte

r ide

as

explore the problem redefine the problem

improved problem understanding

EMPHASIZE DEFINEdata

clus

tere

d da

ta (i

nfor

mat

ion)

insi

ghts

PROTOTYPE

explore the problem

EMPATHIZE IDEATEdata

Page 60: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Design Thinking Process#4 PROJECT 1, The Wallet Exercise

60

PROTOTYPE

explore the problem redefine the problem

improved problem understanding

EMPATHIZE DEFINE IDEATEdata

clus

tere

d da

ta (i

nfor

mat

ion)

insi

ghts

PROTOTYPEIDEATE PROTOTYPE & TESTEMPHASIZE DEFINE IDEATE

Page 61: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Design Thinking Process#4 PROJECT 1, The Wallet Exercise

61

PROTOTYPE

explore the problem redefine the problem idea generation

improved problem understanding

EMPATHIZE DEFINE IDEATEdata

clus

tere

d da

ta (i

nfor

mat

ion)

insi

ghts

idea

s

Page 62: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Design Thinking Process#4 PROJECT 1, The Wallet Exercise

62

PROTOTYPE

explore the problem redefine the problem idea generation

develop & learn about ideas & problems

improved problem understanding

EMPATHIZE DEFINE IDEATEdata

clus

tere

d da

ta (i

nfor

mat

ion)

insi

ghts

idea

s

PROTOTYPEIDEATE

Page 63: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Design Thinking Process#4 PROJECT 1, The Wallet Exercise

63

improved concept

PROTOTYPE & TEST

explore the problem redefine the problem idea generation

develop & learn about ideas & problems

improved problem understanding

EMPATHIZE DEFINE IDEATEdata

clus

tere

d da

ta (i

nfor

mat

ion)

insi

ghts

idea

s

filte

r ide

as

PROTOTYPE

improved problem understanding

DEFINE IDEATE

insi

ghts

PROTOTYPE

explore the problem

EMPHASIZE IDEATEdata PROTOTYPEIDEATE PROTOTYPE & TESTEMPHASIZE DEFINE IDEATE

Page 64: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

References

Miniguide to the design thinking process (d.school)Wallet exercise by d.school Stanford- instructions & methodsTeaching tips (video) http://vimeo.com/33690707

Video of a class taught at Sanford d.school

EXTENSION: To show the difference between people’s assumption and user centered innovation, ask students to make a drawing of their dream wallet. In the end, make them compare the wallet that has been design for them and the wallet they created. Let them reflect about the difference in front of the group, showing both designs.

64

#4 PROJECT 1, The Wallet Exercise

Page 65: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

BREAK

65

Page 66: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 66

DESIGN THINKINGORIGINS

5#

Page 67: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

DESIGN?#5 Design Thinking Origins

67

Page 68: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

graphic design

product design

behavioral design

circuit board design

service design

organizational design

? ?

DESIGN?#5 Design Thinking Origins

68

Page 69: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

graphic design

product design

behavioral design

circuit board design

service design

organizational design

something artificial the verb design

DESIGN?#5 Design Thinking Origins

69

Page 70: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

“design has no subject matter of its own apart from what a designer conceives it to be … potentially universal in scope as because design thinking may be applied to any area of human

experience. But in the process of application, the designer must discover or invent a particular subject out of the problems and

issues of specific circumstances.”

DESIGN?

Source: Karen Christensen interview with Jeffrey Conklin (2007) Building shared understanding of wicked problems.

70

#5 Design Thinking Origins

Page 72: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation TEK495 - Design & Innovation

Source: The Deep Dive, NBC Nightline documentary on youtube

7272

Page 73: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 73

1960’s 1970’s 1980’s 1990’s

1969Herbert SimonScience of the Artificial

1980Brian Lawson

How Designers Think

1983Donald SchönThe reflective Practitioner

1987Peter G. RoweDesign Thinking

1992Richard BuchananWicked Problems in Design Thinking

2000’s

2001Nigel CrossDesignerly Ways of Knowing

Two discoursesDesign Thinking Origins

2001Tom Kelley (IDEO)The art of Innovation

2006David Dunne & Roger MartinDesign Thinking & How itwill change management education

Scho

larly

dis

cour

sein

vest

igat

ing

how

de

sign

ers

thin

k &

wor

k

Prac

tice

base

d di

scou

rsed

Adapted from Hasso & Laaksi (2011) and Johansson-Sköldberg, Woodilla and Çetinkaya (2014)

Page 74: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 74Source: Stanfrd d.school

2006 d.school atStanford University.

Page 75: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 75

1960’s 1970’s 1980’s 1990’s

1969Herbert SimonScience of the Artificial

1980Brian Lawson

How Designers Think

1983Donald SchönThe reflective Practitioner

1987Peter G. RoweDesign Thinking

1992Richard BuchananWicked Problems in Design Thinking

2000’s

2008Tim Brown (IDEO)Design Thinking

2001Nigel CrossDesignerly Ways of Knowing

Two discoursesDesign Thinking Origins

2001Tom Kelley (IDEO)The art of Innovation

2006David Dunne & Roger MartinDesign Thinking & How itwill change management education

Scho

larly

dis

cour

sein

vest

igat

ing

how

de

sign

ers

thin

k &

wor

k

Prac

tice

base

d di

scou

rsed

Adapted from Hasso & Laaksi (2011) and Johansson-Sköldberg, Woodilla and Çetinkaya (2014)

Page 76: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Image by Naotake Murayama http://www.flickr.com/photos/12832970@N00/148028870/

Design Thinking!

76

Page 77: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Why Design Thinking?

A discipline, approach a method ... “to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.”

Source: Brown, T. (2008) Design Thinking. Harvard Business Review.

77

#5 Design Thinking Origins

Page 78: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

“One approach to user-centeredinnovation based on theway designers (at IDEO) work.”

Design thinking

78

#5 Design Thinking Origins

Page 79: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 79

Guiding principles (mindsets)#5 Design Thinking Origins

human centeredproblem framingbias towards actionprototypeexperimentdiversity (teamwork)be mindful of the process

Adapted from: Stanford d.schoolCarlgren, Elmquist, Rauth (2015) Framing Design Thinking in Practice.

Page 80: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 80

Enacted through practices#5 Design Thinking Origins

D.School Potsdam, Germany

d.school, Stanford University, U.S.

Darden School of Management, Virginia, U.S.

Tim Brown (2008) Design Thinking, Harvard Business Review.

Page 81: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 81

Supported by techniques#5 Design Thinking Origins

Principle:User Centeredness, human centered, problem framingbias towards action, prototype, experiment, diversity(teamwork), be mindful of the process

Practice:Empathize,...

TechniquesInterviews, Observation, Immersion etc.Source: Carlgren, Elmquist, Rauth (2015) Framing design thinking: The concept in idea and enactment forthcoming in

Journal of Creativity Management and Innovation.,

Page 82: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

● Influences a firm’s capabilities to innovate (Carlgren, 2013) & learn (Beckman & Barry 2007)

● Practitioner claim it, reduces development time, better ideas, better collaboration across company functions (Carlgren, Elmquist, Rauth, 2013)

● Reduces cognitive biases such as “Egocentric empathy gap” (projecting on ideas onto others) - mitigates risks of failing at the market (Liedka, 2014).

● Increases creative confidence (Kelley & Kelley 2014)...

Why Design Thinking?

82

#5 Design Thinking Origins

Page 83: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

airbnbAudiBMWCitrixCoca ColaDeutsche BankDeutsche TelekomGE HealthcareIntuit

Who says they are using it?

83

#5 Design Thinking Origins

JetBlueKaiser PermanenteMayo ClinicMETRO GroupP&GPanasonicSAPSiemensVolkswagen...

Identified based on publications in business press and published case studies. See references.

Page 84: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation TEK495 - Design & Innovation 84

#5 Design Thinking in industryGE

Video: Pittsburg Chidrens Hosptial Makes Visits Fun for Kids

84

Page 85: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 85

KAISERPERMANENTE#5 Design Thinking in industry

Video source: Kaiser Permanente - Design Thinking 101

Page 86: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation TEK495 - Design & Innovation 86

Video: Bill Burnett - designing your life

86

Designing your life?!

Page 87: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Additional References & Resources

Case Studies▪ This is design thinking - Case study archive▪ Design thinking in IT - Intuit’s CEO on building a Design-Driven Company▪ Design thinking in healthcare:

▪ Kaiser Permanente's innovation on the Front Lines▪ Mayo Clinic Design Thinking in Health Care

▪ Customer centric workshop at Coca Cola (video)▪ Design Thinking in Fast Food industry: Case video on Chick-fil-A▪ Design Thinking at Deutsche Bank, working with Student Teams (video) ▪ Design thinking at Citrix

Organizations & Institutions:▪ Stanford d.school, Palo Alto (CA,USA) / Video on design thinking▪ IDEO a design and innovation consultancy firm▪ Designkit.org webpage with tools and case studies ▪ Design Works at Rotman School of Management, Toronto (Canada)

87

#5 Design Thinking Origins

Page 88: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

BREAK

88

Page 89: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 89

REFLECTION &PRESENTATION

6#

Page 90: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 90

“No matter how talented and successful you are, you will make mistakes. You

will develop bad habits. ...I have learned that a key characteristic of highly

successful leaders is not that they figure out how to always stay on course, but

that they develop techniques to help them recognize a deteriorating situation and

get back on track as quickly as possible.”

Robert S. Kaplan

Page 91: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 91

What is reflection?#6 PRESENTATION AND REFLECTION

Page 92: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 92

What is a reflection?#6 PRESENTATION AND REFLECTION

Today, I contributed to my team’s success.

Page 93: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 93

What is a reflection?#6 PRESENTATION AND REFLECTION

I contributed to my team’s success.….by encouraging a shy student to speak about his point of view which led to a breakthrough idea.

Page 94: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 94

What is a reflection?#6 PRESENTATION AND REFLECTION

I contributed to my team’s success.….by encouraging a shy student to speak about his point of view which led to a breakthrough idea.

I think that we all have different characteristics and some people might be a bit more shy, holding them back. This might have to do with the way the team works. I feel that many of us a quite outspoken and easy going, however this might be intimidating.

Page 95: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 95

What is a reflection?#6 PRESENTATION AND REFLECTION

REPORT OF AN OBSERVATION

I contributed to my team’s success.….by encouraging a shy student to speak about his point of view which led to a breakthrough idea.

I think that we all have different characteristics and some people might be a bit more shy, holding them back. This might have to do with the way the team works. I feel that many of us a quite outspoken and easy going, however this might be intimidating.

SOMETHING YOU LEARNED BY THINKING ABOUT YOUR EXPERIENCE

Page 96: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 96

Journaling, how to?#6 PRESENTATION AND REFLECTION

Unstructured vs. structured (prompting question guide)

AWARENES

● What have I learned today?

● What have I experienced today (problematic or great)?

EVALUATION

● Am I making progress in my development?

● Am I on the right track?● What obstacles have I

encountered?● What does this

experience tell me about myself?

REGULATION

● How can I get more out of my course experience?

● How can I remove those obstacles?

● How am I living the most of myself?

Page 97: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 97

Why reflect?#6 PRESENTATION AND REFLECTION

▪ to make you think through your experiences▪ think about your role (good & bad)▪ think about your progress (good & bad)▪ find out how it connects to your future, past and ambitions▪ find ways to improve and try them next time

Page 98: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Participation is key!

* * 98

#1 COURSE INTRODUCTION

Doinghaving a concrete

experience

Observing and reflecting

on the experience

(Concluding and)Learning

forming an abstractconceptualization

Trying out whatyou have learned

active engagement leading to experience

CLASS

HOME

Page 99: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 99

Project presentation#6 PRESENTATION AND REFLECTION

Challenge?

Aka. what is the project about.

Who is the user that you are solving for?

Twitter message.

Process?

What did you do to solve the problem?

What did you find out (main insights)?

Document with pictures!

Solution?

Image(s)!How does it address theproblem?

Proj. 1: incl. image of self drawn solution next to it!

Submission requirements:● 3 pages max, simple design● Use visuals● Use 18pt font● Deliver as PDF (landscape)● For a layman audience

● 140 character twitter message. Example: The receipt collector’s wallet for busy lunch time waiters.

Page 100: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 100

Hand-ins#6 PRESENTATION AND REFLECTION

a. Journal i. Answer one awareness, evaluation and regulation

question (around 2 pages)b. Project documentation

i. Produce a 3 page PDFTipp: Sketch all slides (just content) then make them look nice.

Deadline, your choice, but before next Monday 7AM?▪ Take your phones out and open your calendar!▪ Block 30 min to go through your notes reflect.▪ Block 2 hours to do the project documentation.

Page 101: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation

Additional References & Resources

Reflection▪ Di Stefano, Gino, Pisano, Staats (2015) Learning by Thinking:

Overcoming the Bias for Action through Reflection▪ Kaplan (2007) What to Ask the Person in the Mirror▪ Hubbs, Brand (2005) The Paper Mirror: Understanding

Reflective Journaling▪ Donald A. Schön (1983) The Reflective Practitioner▪ Donald A. Schön (1987) Educating the Reflective Practitioner▪ Faculty at Northern Illinois University, Reflective Journals and

Learning Logs ▪ The pain journal (video) - How to grow as an innovation

professional by Alisan Atvur

101

#6 PRESENTATION AND REFLECTION

Page 102: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 102

“FAIL EARLY,SUCCEED SOONER”

Heard at IDEO, Stanford d.school

Page 103: Design Thinking and Innovation Course - Introduction

TEK495 - Design & Innovation 103

Slide/Exercise Time Material Facilitator

Prepare Print: wallet exercise sheetsBring: Prototyping material, adapter, backup sound, laptop, notebooks for students

All

Warm-up 15 min none all

Course Intro 5-25 20 min Syllabus Printouts Ingo

Coffee break 15 min none

Visualization / sketchnotes max 30 min (total)Video 3 min; Reflect on why 3minBasic intro 3 min; Boxes 3 minobjects 5 min; people 5 minexpression 3 min;

marker, whiteboard Lisa leadIngo sidekick

Design & Innovation (36-48) 25 min none Maria

LUNCH

Wallet 120 min Prototyping material, print outs Lisa, Ingo

Coffee Break 15 min

Design Thinking Origins & Examples 15 min / sketch mindsets 5 min Post-Its Ingo

Coffee Break

Reflection & Presentation 10 + 7 min Ingo