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Dealing with Digital Darwinism
Bryan Bedford Global Business Development, Media & Sports Cisco Mark Hilton Vice President, Networking Solutions Grass Valley
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Media Blueprint 2
• 19 year career in Sports & Media
• Worked for three sports teams (Pro & College)
• Global sales lead for a high-tech media & sports company for 8 years before joining Cisco.
• 5 years at Cisco developing strategies & managed an ecosystem of partners for within the Sports & Media verticals.
• Contact: @Bryan_Bedford 405.503.9284 [email protected]
Bedford Bio
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Media Blueprint 3
The world’s first virtualized, IP based design that cost-effectively improves existing infrastructures
and accelerates revenue from new business models
Cisco Media Blueprint
© 2016 Cisco and/or its affiliates. All rights reserved. Cisco Confidential Cisco Media Blueprint 4
Open standards approach, directly supported by the
industry’s key software providers
Flexible solutions for changing market
demands, in accord with current and future
industry standards
Cisco Media Blueprint
Ecosystem Industry
Applications and infrastructure for
producing, storing, distributing and securing broadcast media content
Solutions
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Cisco + Grass Valley: “High Touch” Partners
Cisco’s IP Media Blueprint + Grass Valley’s End to End IP Solutions Grass Valley as Solution Technology Integrator for NX 9K switches UCS Validation & Certification Joint Security Solution Blueprint Development of a joint service offerings
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Hilton Bio • 19 years mixed experience
in IP & Broadcast Networking solutions
• Contact: [email protected] 530-615-8261
• 30 year career spanning aerospace, Test & Measurement, Broadcast & IT Industries
• Based in US; Worked internationally for 6 years in Argentina, UK, France & Canada
• Master’s degrees in Business and Engineering from UC Berkeley
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30⁰ 14’04.0”E 38⁰ 00’00.0”N
30⁰ 14’04.0”E 38⁰ 00’00.0”N
Homo erectus
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“It is not the strongest of the species that survives, nor the most intelligent,
but the one most responsive to change.”
Charles Darwin, 1809
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1934 B&W
1972 Color
2002 HD
2016 4K
2020 8K
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Digital Darwinism:
The natural selection that occurs when technology and society evolve faster
than an organization can adapt.
The Digital Vortex
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#1 Technology
#2 Media &
Entertainment
#3 Retail
#4 Financial Services
#5 Telecom
#6 Education
#7 Hospitality & Travel
#8 CPG/
Manufacturing
#9 Healthcare
#10 Utilities
#11 Oil & Gas
#12 Pharmaceuticals
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New Technologies
Operational Efficiencies
Enables innovation
Format Agnostic
Business Agility
IP
IP unlocks value
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GV is future ready
Glass to glass IP Cyber security High powered streaming and faster VOD
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‘Glass-to-Glass IP’ to deal with the Vortex
BROADCAST DATA CENTER
IP processing, switching & monitoring
NATIVE IP LIVE PRODUCTION
NATIVE IP PLAYOUT
GV CONVERGENT / NV9000
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PROPRIETARY AND CONFIDENTIAL. COPYING RESTRICTED. FOR INTERNAL USE ONLY.
IP system becomes primary infrastructure with IP Gateways to smaller SDI islands
IP Gateways: Bring some IP sources
into an SDI system
Small, independent systems of IP Routing and
Processing with IP Gateway connections to
primary SDI system
Phase 1: IP Gateways Phase 2: Edges & Islands Phase 3: Full IP System
Evolution of IP for Broadcast Facilities
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PROPRIETARY AND CONFIDENTIAL. COPYING RESTRICTED. FOR INTERNAL USE ONLY.
IP Gateways: NVISION NV8500 Router
SDI SDI
Allows IP enabled products to connect to HD-SDI facilities
IP Gateway (SMPTE 2022-6) for SDI enterprise router
Up to 3 3G streams per port (10GbE) Up to 8 3G streams per I/O module NVISION 8500 routing & IP Gateway
10GigE
IP I/O
IP I/O
SDI I/O
SDI I/O
10GigE
Vertically accurate switch in SDI Distribute signal through COTS
Shared Routing
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PROPRIETARY AND CONFIDENTIAL. COPYING RESTRICTED. FOR INTERNAL USE ONLY.
IPG-3901 IP Gateway: Product Highlights
Densité IP Gateway
Up to 11 channel IP Gateway (10 GigE) per card using SMPTE 2022-6
10 GbE Fully Redundant
6 3G SDI or 11 SD/HD SDI
Signals … …
Bidirectional transport of 3G/HD/SD SDI over 10 GigE
Full 1+1 stream redundancy with auto-change over
Supports TICO for 4K ST 2022-7,& AES-67 coming soon
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PROPRIETARY AND CONFIDENTIAL. COPYING RESTRICTED. FOR INTERNAL USE ONLY.
Crawling towards IP with Gateways + COTS
Most vendors STOP with gateways only
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Learning from IT Data Centers
IP is a critical, necessary technology driving agility and flexibility and it’s already being applied by OTT providers
Core
Aggregation
Edge
Virtualized Computation
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Why Use a Data Center Topology?
✓ Agility of Service Deployment
✓ Scalability ✓ Efficient use of
computational resources ✓ Non-Blocking ✓ Graceful Fault Tolerance ✓ Ease of Upgrade
Core/ Spine
Aggregation/ Leaf
Edge/ Gateway
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Why Hasn’t Broadcast Adopted the Data Center Model?
High Persistent Bandwidth Demands
Uncompressed, lightly compressed video
Lower Latency Real Time video applications
Greater Computational Intensity HEVC, Up-Down-Cross conversion require 30% more power/cost on x86 platforms
Vertically Accurate Switching Video specific requirement
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What if We Could Leverage the Good…
Scalability
Non-blocking
Graceful Fault Tolerance
Agility of Service Deployment
Ease of Network Upgrade
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With the Performance Needed in Broadcast
The Broadcast Data Center
Low Latency Programmable
processing blades Vertically accurate switching Quiet mono audio switching of
thousands of channels
Core
Aggregation
Edge
Agile IP-based infrastructure meeting the performance needs of broadcasters
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Enabling the Flexibility Broadcast Requires
Flexible Broadcast Processing
Traditional Broadcast I/O
Focus of Innovation
Core
Aggregation
Edge
COTS Switching
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Hybrid A/V Switching, processing & multi-viewing in a single, compact platform
1 Terabit, Vertical Interval-aware IP compatible Fabric
Begin Building Your Broadcast Data Center
IP based live production, general purpose infrastructure & playout
• A/V Processing in IP • Distributed Routing • Vertically accurate switching • Quiet mono audio switching of thousands of channels
GV Node
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Low Latency IP Switching & Processing
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Internal switching fabric
1 Tbps
Connect to native IP devices
IP I/O
Connect to legacy SDI devices
SDI I/O
Monitor SDI & IP video
IP Multiviewers
Process Audio, video & metadata
Processing
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IP Fabric IP Fabric
Data Center Scale Exceeds SDI!
• Graceful scaling up to 10K x 10K • Integrated processing • Wire speed • Non blocking
General IP Switching
IP Modules
SDI Modules
Processing Modules
SDI Modules
Multiviewer Modules
SDI Modules
… … … …
IP Source/
Dest
SDI Sources
SDI Sources IP Dest
IP Modules
SDI Modules
Processing Modules
SDI Modules
Multiviewer Modules
IP Modules
… … … …
IP Source/
Dest
SDI Sources
SDI Sources IP Dest
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Vertically Accurate Switching: A Must Have
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1 2
Back-up Switch
Primary Switch
Bypass signal
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Vertically accurate, quiet switching with GV Node
Vertically switched, clean audio within each GV Node and across a COTS switch fabric
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GV Node Provides Broad Processing Portfolio
Multiviewing* Audio Demux* Audio Mux* Audio gain/delay* Video delay* IP !" SDI* IP Aggregation* Upconversion (SD " HD/3G)
Downconversion (HD/3G " SD) Cross-conversion (1080i " 720p) Frame Sync Dolby Codec Monitoring Codecs Distribution Storage Keyers
*Direct connect to GV Node fabric module available in initial GV Node release
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GV Node as a Blade Server
SDI, IP, MADI I/O
Multiviewing Misc Processing
Multi-purpose platform for IP Broadcast applications
SDI, IP, MADI I/O
Studio 1
Studio 2
Playout/ Monitoring
Core
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Secure Glass-to-Glass IP solution
Playout
Security & AV Monitoring
Control Virtual Media Data Center
Production Media Infrastructure
Playout Media Processing
Monitoring
News
Enterprise IT: Business apps(ERP, email, HR…)
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Processing Benefits in a Broadcast Data Center
Integrated processing reduces cables, complexity
and cost
Processing where you need it from
distributed architecture
Wide product range interop simplifies
installations
Graceful scaling simplifies system
expansion
Brings processing integrated into the distributed, highly scalable fabric
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Technical robustness
Market awareness of practical
implementations
Number and weight of companies adopting the
standard
The role of AIMS with the Broadcast Data Center
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AIMS Roadmap
Baseline for Interoperability
Enable IP Streaming of
Audio
Support Split Video and Audio
Routing
Add Video Bandwidth
Efficiency to Split Video,
Audio and ANC Data Routing
Enable Discovery and Registration
of Compliant Streams
SMPTE 2022-6
AES67
VSF TR-04 - SMPTE 2022-6
- AES67 SMPTE 2059
VSF TR-03 - IETC RFC 4175
- AES67 - SMPTE 291
SMPTE 2059
IS-04
SMPTE 2022-6 AES67 IS-04 SMPTE 2110
(in drafting) TR-04 TR-03
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Arena TV – a recent case study
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Evade Digital Darwinism; Embrace the Vortex
Cisco + Grass Valley can define the path amidst the vortex Grass Valley’s Glass-to-Glass IP with the Broadcast Data Center utilizing Cisco’s Media Blueprint for IP is the right path Experience, Insight & Leadership are critical at this time
Thank You