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- 1. ENERGISE2-0.COM Digital Darwinism and Digital Dinosaurs Dr Jim Hamill www.energise2-0.com @DrJimHamill www.linkedin.com/in/drjimhamill 10/06/15 1
- 2. ENERGISE2-0.COM Digital Natives By 2025, Digital Natives will account for 70% of the global workforce and they will be shooting dinosaurs 2
- 3. ENERGISE2-0.COM Questions If you have any questions, dont bother asking because I dont really care if you have any questions, what your opinion is or what you think. If you ask a question I will ignore you 3
- 4. ENERGISE2-0.COM Stop and Reflect Question How many organisations treat their customers that way? How social is your organisation (externally and internally)? Four out of five companies do not respond to customer comments on social channels 4
- 5. ENERGISE2-0.COM Core Theme We live in an era of Digital Disruption and Digital Darwinism
- 6. ENERGISE2-0.COM Core Theme A new breed of senior executive is required
- 7. ENERGISE2-0.COM #Socialnomics 2014
- 8. ENERGISE2-0.COM What do the following products and companies have in common?
- 9. ENERGISE2-0.COM In Common?
- 10. ENERGISE2-0.COM In Common?
- 11. ENERGISE2-0.COM Digital Dinosaurs All have become (or could become) Digital Dinosaurs due to their failure to adapt to Disruptive Technologies
- 12. ENERGISE2-0.COM What Does HMV Stand For?
- 13. ENERGISE2-0.COM (HMV) Hopelessly Misplaced Vision
- 14. ENERGISE2-0.COM Rearranging Deck Chairs
- 15. ENERGISE2-0.COM Who Will Be The Next Dinosaur?
- 16. ENERGISE2-0.COM Who Will Be Next?
- 17. ENERGISE2-0.COM MOOCs
- 18. ENERGISE2-0.COM The Future of Education
- 19. ENERGISE2-0.COM Spot the Dinosaur
- 20. ENERGISE2-0.COM The Future of Higher Education 20
- 21. ENERGISE2-0.COM Terminal Degrees the Economist If universities were to face the same conditions over the next 10 to 20 years that daily newspapers faced over the last 10 to 20, then revenues would fall by more than half, employment in the industry would drop by nearly 30% and more than 700 institutions would shut their doors. (Economist, 2014) 21
- 22. ENERGISE2-0.COM We live in an era of Digital Darwinism www.briansolis.com
- 23. ENERGISE2-0.COM Digital Darwinism A further 70% on current list will fail within the next decade 23
- 24. ENERGISE2-0.COM So why now..?
- 25. ENERGISE2-0.COM Convergence of Disruptive Technologies
- 26. ENERGISE2-0.COM Convergence of Disruptive Technologies Social Media + Mobile + The Cloud + Big Data + Gen C = The End of Business as Usual
- 27. ENERGISE2-0.COM The Connected Customer
- 28. ENERGISE2-0.COM The Connected Customer is also the Connected Employee
- 29. ENERGISE2-0.COM Digital Natives (2005)
- 30. ENERGISE2-0.COM The Connected Customer
- 31. ENERGISE2-0.COM The Internet of Things 50bn connected devices/products by 2020 31
- 32. ENERGISE2-0.COM Implications?
- 33. ENERGISE2-0.COM No organisation too big to fail, nor too small to succeed
- 34. ENERGISE2-0.COM Do we need to adapt or die? Few industries are immune from the threat of digital disruption
- 35. ENERGISE2-0.COM More Examples Tourism and hospitality digital has revolutionised the customer journey Dreaming, Planning, Booking, Experiencing, Sharing; also impact of the collaborative economy Airbnb Retailing - showrooming Business Services impact of Free Agent on bookkeeping/ accountancy profession; Hourly Nerd Construction Win Sun recently produced 10 basic houses in a day, at an average cost of less than 3,000, using a giant 3D printer and ink" made from recycled waste Agriculture Field Scripts, a Big Data and predictive analytics development based on a database of 50 billion soil observations and 10 trillion weather-simulation points. Taxis Uberfy or be Uberfied
- 36. ENERGISE2-0.COM Hourly Nerd founded by MBA graduates 36
- 37. ENERGISE2-0.COM Will your industry/company be disrupted? Deloitte Australia, Short fuse, big bang
- 38. ENERGISE2-0.COM Will your industry be disrupted?
- 39. ENERGISE2-0.COM Industry Disruption Potential Short fuse, big bang: Industries with less than three years to adapt and transform themselves or face watching up to 50% of their business perish - finance, retail, professional services, arts and recreation, real estate and media, information and communication technology Short fuse, small bang: Industries with a lot less to lose in the way of digital disruption, but there is still a limited window in which they can act to mitigate potential damage - construction, wholesale trade and the hospitality industry
- 40. ENERGISE2-0.COM Industry Disruption Potential Long fuse, big bang: Industries that will experience profound change, losing a lot if they dont metamorphosis. Over time, we will see each area being delivered in fundamentally different ways - transport, government, education and health Long fuse, small bang: The final category includes manufacturing and mining, which Deloitte says have the least potential for digital technologies
- 41. ENERGISE2-0.COM Power shift and the declining effectiveness of traditional approaches to sales and marketing 41
- 42. ENERGISE2-0.COM Power Shift Social media empowers customers, empowers the network We no longer control the brand The brand becomes the customer experience of the brand experiences that are widely shared online
- 43. ENERGISE2-0.COM Customers in Control How relevant is the traditional outbound approach to sales, marketing, PR and service in an era where the customer/buyer is in control? Do we need to move to a new inbound approach based on: Authentic storytelling Content that adds value to our customers/buyers Data and analytics Real time engagement Creating excellent online customer experiences
- 44. ENERGISE2-0.COM Rethinking Marketing & PR Unlearn marketing it is no longer about us New mindset required Stop telling people how good we are. Prove it. Spin is dead. A shift from Outbound Marketing to Inbound/Content Based Marketing
- 45. ENERGISE2-0.COM Leading Edge Thinkers 45
- 46. ENERGISE2-0.COM Brian Solis - Ultimate Moment of Truth
- 47. ENERGISE2-0.COM Reality Check Customers are no longer passive sheep
- 48. ENERGISE2-0.COM Apply the principles of Inbound/Content Marketing to your own career development Use social media to establish a position of thought leadership; differentiate your personal brand stand out from the crowd 48
- 49. ENERGISE2-0.COM Create Music Not Noise
- 50. ENERGISE2-0.COM We all face a danger of becoming obsolete? 50
- 51. ENERGISE2-0.COM Social Customer Service and Real Time Engagement is the New Marketing 51
- 52. ENERGISE2-0.COM Constantly connected customers (especially Digital Natives) require constantly connected Social Customer Service Excellence but few brands deliver
- 53. ENERGISE2-0.COM ScotRail and Social Customer Service
- 54. ENERGISE2-0.COM Time for us to Shut Up and Listen 54
- 55. ENERGISE2-0.COM Its Social A conversation not a broadcast platform Conversations are taking place relevant to your brand are you listening? 55
- 56. ENERGISE2-0.COM Social Media Listening 56
- 57. ENERGISE2-0.COM It is no longer just abut Social Media, it is also about Social Business Enterprise Social 57
- 58. ENERGISE2-0.COM The times they are a changin' Current leading-edge thinking is that we are on the verge of another tectonic shift: from Social Media to Social Business A Social Business is one that develops innovative new work methods and processes by applying social thinking, social strategy, social culture, social organisation and social technologies to everything it does (internally as well as externally). Social across the value chain. Organisations who get this will survive and prosper - those who dont will become 21st century dinosaurs
- 59. ENERGISE2-0.COM Not sure? then consider the following..
- 60. ENERGISE2-0.COM Productive Time 60
- 61. ENERGISE2-0.COM Productivity Busters 61
- 62. ENERGISE2-0.COM Global Workforce Survey 2012 62
- 63. ENERGISE2-0.COM eMail v. Social
- 64. ENERGISE2-0.COM A Better Way to Collaborate
- 65. ENERGISE2-0.COM Business Practices that Fail to Die
- 66. ENERGISE2-0.COM If we need to adapt or die, do we have the Digital Leaders to drive change? 66
- 67. ENERGISE2-0.COM The evidence would suggest NOT. The State of Digital Business in 2014 - only 15 percent of companies have the capability to implement digital strategies (Forrester Research, 2014) Successful digital business transformation requires the full support of CEOs to drive investment priorities. However, few CEOs fully understand digital We are facing a Digital Execution Crisis. Missing digital skills are the key hurdle to digital transformation in 77% of the companies surveyed (see also - The Digital Talent Gap: Developing Skills for Todays Digital Organizations, 2013 CapGemini) Leading US Business Schools such as Harvard, Stanford, MIT and others have responded to the digital business skills shortage by offering Executive Programmes in Driving Digital Change. The majority of Business Schools in most other countries have been much slower to respond 67
- 68. ENERGISE2-0.COM Digital Leaders Urgently Required A new breed of senior executive is required Digital Business Leaders Executives who combine high level business knowledge and experience with the ability to develop Digital Transformatio
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