Benjamin Joffe | Plus Eight Star | IGNITE, Amsterdam | 2009.09

Techno-Darwinism

Charles Darwin Me

“The Origin of Species”(1859)

“IGNITE @ PICNIC”(2009)

Voyage of “The Beagle”

4 years

1 year

4 years

France (10,000km)

Alexa Ranking

USA China Japan Korea

#1 Google Baidu Yahoo JP / SB Naver

#2 Yahoo Tencent FC2 Yahoo

#3 Facebook Sina Google JP Daum

#4 YouTube Google China YouTube YouTube

#5 MySpace Taobao Rakuten Google

#6 MSN Netease Livedoor Cyworld

#7 Live Google Ameblo Nate

#8 Wikipedia Sohu Mixi Google KR

#9 Craigslist Youku Wikipedia Live

#10 eBay Yahoo Goo Facebook

“This past year hasn’t been

enlivened by one of those striking

discoveries which at once

revolutionize a branch of science”

Japanese like texting on mobile

Because they have small fingers

Asians like avatars

Because they watch animations

Chinese like ring-back tones

Because they go to karaoke a lot

2003

2000

2006

“Japan’s cellphones are like the endemic species that Darwin

encountered on the Galápagos Islands — fantastically evolved

and divergent from their mainland cousins”

Takeshi Natsuno

Inventor of i-mode

5C of Innovation

1. Copy

2. Competition

3. Constraints

4. Combination

5. China

Entry barriers

Technology?

Capital?

Talent?

Intellectual Property?

Censorship?

1. Copy

Will it blend?

Tencent(US$1bln)

2. Combination

4 Facebook20 YouTube10 MySpace5 Match.com

3 Yahoo4 Twitter

?

What happens with

3. Competition

Low GDP/capita

Limited advertising

No credit cards

No legacy industry

4. Constraints

5. China

Scale / Geography / Demographymake some services viable

1. Some Asian speciesare fit for global markets

2. Learn from them to evolve successfully

“Release early, release often”

= Introducing the next mutation

Lean Startup = Life-Force Economy

Learn more about “Innovation Arbitrage”

Dank u wel!

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