CONTENTSFive reasons to choose All Natural

All Natural Manifesto 7 All Natural growth 10 The importance of experience 12 A consultant by your side 14 Natural excellence 16

Market trends 20

ALL NATURAL

OFFERS THE MOST

INTERESTING, INNOVATIVE

AND BENEFICIAL SELECTION

OF NATURAL INGREDIENTS

IN THE ARTISAN

GELATO MARKET

UNCOMPROMISING ALL NATURAL PRINCIPLESFor clear, innovative positioning of your range, reflecting the needs ofcontemporary consumers.

A VARIED, COMPREHENSIVEALL NATURAL SELECTIONCustomize your range and make your gelato parlour unique.

EXPERTISE AND VAST EXPERIENCEWITH NATURAL INGREDIENTSAt the service of gelato makers all over the world since 2004.

TECHNICAL SUPPORTOur dedicated team of specialist consultants provide direct support for gelato makers all over the world.

SUPERIOR TASTEBring out the best of the flavor of your gelato thanks to our premium natural ingredients and exceptional processes.

5

ALL NATURAL MANIFESTO NATURAL GELATO THE PRODOTTI STELLA WAY.

Current regulations are rather ambiguous about the specific definition of “Natural Gelato”.

There are many misunderstandings about the matter, which lead to confusion among

consumers and sometimes even people in the trade.

As you would expect from a company with a history and core identity like ours, we prefer

to be clear by choosing and embracing simple and precise principles with no room for

ambiguity. They are at the heart of the “All Natural Manifesto” by Prodotti Stella.

Quite simply, not even the slightest trace of the following is included in All Natural products

in any shape or form:

• Artificial colors

• Hydrogenated vegetable oil

• Artificial thickeners, stabilizers and emulsifiers

• Genetically modified organisms (GMOs)

• Palm oil

• Artificial flavors

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7

ALL NATURALPRODUCTS DONOT CONTAIN:

Artificial colors

Artificial thickeners,stabilizers oremulsifiers

Palm oil

Hydrogenatedvegetable oil

Geneticallymodified organisms

(GMOs)

Artificial flavors

THE BIGGEST SELECTION OF INGREDIENTSFOR NATURAL GELATO

The All Natural selection is constantly expanding. It currently contains over 100 products,

including bases, cream and fruit flavors, variegati, coatings, decorations and cold pastry

& semifreddi. This comprehensive selection can cater to all of the needs and demands of

gelato professionals.

It is the widest range of ingredients in the field, so you can rest assured that you will find

everything that you need to satisfy the requirements and tastes of your customers, thus

enabling you to customize your selection and stan out from the rest of the market.

• 18 bases / supplements

• 35 cream flavors

• 11 fruit flavors

• 21 variegati and coatings

• 20 decorations

• 6 cold pastry & semifreddi products

ALL NATURALGROWTH

THE ALL NATURAL SELECTION INCLUDES:

Think Vegan: a range of products with no animal

ingredients.

All Natural Core is a ground-breaking form of

extraction technology that condenses the flavours and

fragrances of natural ingredients.

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11

WE HAVE HAD A RANGE OF NATURAL PRODUCTSSINCE 2004

Nothing is left to chance with All Natural. Quality takes time and experience, as well as

constant dedication to sourcing and selecting ingredients, and long production process trials.

After all, gelato evolves continuously, as consumer requirements and trends change. Some

of our customers were quick to grasp the potential of Natural Gelato and began developing

a specific range with us back in 2004. Consequently, we can now offer you products that are

truly exceptional in terms of texture, preservation and sensory appeal.

2004 2008

THE IMPORTANCEOF EXPERIENCE

12

2010 2017

3

13

TECHNICAL SUPPORT IN YOUR KITCHEN

Prodotti Stella is always by your side. We share your passion for gelato, including on the

technical front. Therefore, we have put together a team of technical consultants who

specialize in all facets of All Natural Gelato. They can work alongside you in your kitchen

and provide direct assistance with specific matters and needs that cannot be covered during

traditional classroom-based courses.

A CONSULTANTBY YOUR SIDE

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4

15

ALL NATURAL GELATO IS A REAL PLEASUREFOR THE PALATE

Compromising is not an option with the natural approach. Premium ingredients and high-

quality processes are absolutely essential. As well as being healthy and wholesome, our

All Natural Gelato also has outstanding sensory properties. Therefore more and more

consumers have learned to love, recognize and seek out the delicious delights of Natural

Gelato.

NATURALEXCELLENCE

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5

17

Free from animal ingredients

Vegan based lifestyle means emphasizing the values of life and nature. People

embracing this lifestyle also require a gelato free from any ingredient, food

supplement or additive that is animal based.

Think Vegan Gelato was created with the purpose of meeting these requests.

Prodotti Stella has been able to combine the old gelato art with the growing

awarewness towards our planet Earth.

Guarantees the integrity andwholesomeness of ingredients.

Preserves naturalaromatic qualities.

Makes flavors and fragrancesunbeatably rich.

All Natural Core technology:

REDISCOVERINGAUTHENTICITY

There is a widespread tendency for consumers to engage in a sort of return to their roots and seek

out simple ingredients and more wholesome foods.

All over the globe, consumers are increasingly well informed and meticulous about what they buy.

Wholesomeness has become a top priority for the majority of them.

CONSUMERS WANT GENUINE, NATURAL PRODUCTS

69% of consumers would be prepared to stop buying a product that they purchase regularly if there were an alternative withno artificial ingredients.*

MARKET OPPORTUNITIES

As well as satisfying the needs of people with food intolerances, allergies and other special dietary

requirements, there are lots of other great opportunities in the global food market today. Demand

still far outstrips supply when it comes to the significant, widespread move towards conscious,

healthy spending habits with a preference for quality rather than quantity.

NATURAL PRODUCTS ALSO OFFER ATASTY OPPORTUNITY TO DO BUSINESS

88% of consumers are prepared to pay premium prices for products that contain natural ingredients. ** 88%

69%

NATURAL? YES, PLEASE

There has never been such a big, widespread focus on the impact that the food that we eat can have

on our health. Consumers all over the globe are more proactive when it comes to health and illness

prevention. They endeavour to follow certain dietary guidelines and avoid foods that are considered

to be harmful.

WHEN IT COMES TO FOOD CHOICES,HEALTH IS PLAYING AN INCREASINGLY CRUCIAL ROLE

69% of consumers think that foodwithout any artificial ingredients ishealthier. ***

THE VALUEOF A CLEAN LABEL

For many years Prodotti Stella has embraced “clean label” principles, offering a growing selection

of high-quality products with no artificial additives. All of the products in the All Natural range are

perfectly in keeping with the “clean label” philosophy, so they offer an authentic, transparent and

natural alternative for artisan gelato makers and their customers.

CUSTOMERS WISH TO BE INFORMED

80% of consumers want to know thenutrition facts about the food that theypurchase.** 80%

88% 69%

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GELATO IS ALWAYSA PLEASURE

Although consumers are increasingly well informed and prudent about the impact of their diets on

their health, it does not mean that they see food as a type of medicine.

They still like to savour the pleasures of good food and gelato is always among the most popular

products for young and old alike.

CONSUMERS LOVE TO INDULGE

* “2018 Food & Health Survey”, IFIC Foundation, 2018.** “Clean Label Ingredient Market - Growth, Trends, and Forecast (2019 - 2024)”, Mordor Intelligence, 2018.*** “Global Ingredient and Out-of-Home Dining Trends Report”, The Nielsen Company, 2016.**** “The State of the Global Ice Cream Market”, Kerry, 2018.

The annual growth rate of the global gelato market. **** 4%

All of the products and pictures included herein are part of our current trading selection and they are the exclusive property of Prodotti Stella SpA.

Prodotti Stella SpA reserves the right to make changes to the products illustrated in the catalogue and asks clients to note that the correct details for each product can be found in the latest technical sheet available on our website at www.prodottistella.com.

Inside the catalogue, there are registered trademarks owned by Prodotti Stella SpA that cannot for any reason be used or shared without written permission from Prodotti Stella SpA and its branches. The company is prepared to follow the most appropriate legal avenues in order to ensure that its rights are protected.

Printed in 2019.

NATURAL GELATO THE PRODOTTI STELLA WAY

www.allnaturalgelato.com

Prodotti Stella S.p.A.Via IV Novembre, 12 - 36077 Altavilla Vic.na (VI) ITALY

T +39 0444 333600 F +39 0444 370828 www.prodottistella.com info@prodottistella.com