gelato affairs

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Organizational Structure Organizational Structure

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A Brief Presentation on the Organizational Structure of Italian Ice Cream Brand

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Page 1: Gelato Affairs

Organizational StructureOrganizational Structure

Page 2: Gelato Affairs

Brief IntroductionBrief Introduction

Gelato Affair – Gelato meaning Ice cream and affair Gelato Affair – Gelato meaning Ice cream and affair meaning business . Gelato is operating in Pakistan for meaning business . Gelato is operating in Pakistan for the last 8 years. Having 9 branches all over Pakistan the last 8 years. Having 9 branches all over Pakistan having the head office at Karachi 26having the head office at Karachi 26thth street Defense street Defense phase 5.phase 5.

As the name says it that gelato is a pure ice cream As the name says it that gelato is a pure ice cream parlor but more than 30% of their sales comprises on parlor but more than 30% of their sales comprises on desserts & mock tails.desserts & mock tails.

Their target market is mostly the upper class thus they Their target market is mostly the upper class thus they are following a niche marketing strategy. are following a niche marketing strategy.

Page 3: Gelato Affairs

Management TheoryManagement Theory

Gelato affair as such doesn’t follows any Gelato affair as such doesn’t follows any particular strategy but from the information particular strategy but from the information obtained by us we concluded that their obtained by us we concluded that their management is more tilted towards the ‘theory management is more tilted towards the ‘theory Y’ – given by D. McGregor. Y’ – given by D. McGregor.

Page 4: Gelato Affairs

Contingency theoriesContingency theories

As gelato provides both services and products, they As gelato provides both services and products, they have to deal with both customers and their employees have to deal with both customers and their employees situational so in this regard they use Organic situational so in this regard they use Organic structure. They need to adapt situation because of structure. They need to adapt situation because of service plus product organization. service plus product organization.

Basically they are very friendly towards their clients Basically they are very friendly towards their clients as well as lenient with their employees when as well as lenient with their employees when required. required.

Page 5: Gelato Affairs

Managers and their RoleManagers and their Role

There are one frontline manager for every floor in our There are one frontline manager for every floor in our outlets.outlets.

Manager plays all the roles of management e.g. Manager plays all the roles of management e.g. leader, monitor, spokesman disturbance handler, leader, monitor, spokesman disturbance handler, negotiator. negotiator.

It is very necessary to understand the environmental It is very necessary to understand the environmental forces, because you have to change your self with the forces, because you have to change your self with the situation that’s means organic approach. To mold you situation that’s means organic approach. To mold you as the situation comes. as the situation comes.

Page 6: Gelato Affairs

Employees RoleEmployees Role

As per Division of labor strategy we divide employee As per Division of labor strategy we divide employee into various group of work in this way they perform into various group of work in this way they perform very fast and accurately.very fast and accurately.

Usually manager switches task of employee very Usually manager switches task of employee very frequently which also helps in replacing employees frequently which also helps in replacing employees task.task.

We have a very friendly environment. And we do not We have a very friendly environment. And we do not harass our employees. If he does something we give harass our employees. If he does something we give chance to correct them.chance to correct them.

Page 7: Gelato Affairs

Competitive advantageCompetitive advantage

As such no competition in our market, if there As such no competition in our market, if there is any competitor in our vicinity we are most is any competitor in our vicinity we are most welcome our competitor because its increases welcome our competitor because its increases our flow of client. our flow of client.

More and more competition help us improving More and more competition help us improving our quality and service and it also increase the our quality and service and it also increase the pace of clients into ice cream parlor.pace of clients into ice cream parlor.

Page 8: Gelato Affairs

Decision MakingDecision Making We do programmed decision and as well as routine decision, We do programmed decision and as well as routine decision,

our top level management take one year prior planning/ our top level management take one year prior planning/ decision to increase our quality and service for our client. decision to increase our quality and service for our client.

And routine decision is taken by our first line manger which And routine decision is taken by our first line manger which handles all the activity in an outlet. handles all the activity in an outlet.

Our organization most welcomes to take advice from Our organization most welcomes to take advice from our subordinates or employees because they know clients our subordinates or employees because they know clients better than us. We would like to take group advice from our better than us. We would like to take group advice from our subordinates and than take decision e.g. outlets design / subordinates and than take decision e.g. outlets design / setting, chair arrangements and what is our special product for setting, chair arrangements and what is our special product for the day.the day.

Page 9: Gelato Affairs

Pro active or Re active?Pro active or Re active?

Our service required pro active activity we Our service required pro active activity we can’t afford to be re active, because of service can’t afford to be re active, because of service organization.organization.

Plan for our organization?Plan for our organization? Yes we do plan our resources, i.e. funds, labor, Yes we do plan our resources, i.e. funds, labor,

administration etc. administration etc.

Page 10: Gelato Affairs

LeaderLeader

The floor manager at the gelato outlets acts as the The floor manager at the gelato outlets acts as the leader as well. He is the one who acts as a host, a leader as well. He is the one who acts as a host, a problem solver and a communicator.problem solver and a communicator.

The following qualities should be displayed by the The following qualities should be displayed by the floor manager.floor manager. Customer handling should be good.Customer handling should be good. Well mannered.Well mannered. Happy go lucky attitude.Happy go lucky attitude. Smartly dressed.Smartly dressed. Confident Confident Excellent communication skill.Excellent communication skill.

Page 11: Gelato Affairs

Planning Planning

Being in the food industry the management have to Being in the food industry the management have to plan very aspect before hand.plan very aspect before hand.E.g. E.g.

Along with the purpose built outlets gelato operate in Along with the purpose built outlets gelato operate in 3 big malls across Karachi, through small stalls, and 3 big malls across Karachi, through small stalls, and they are all controlled by the head office at defense. they are all controlled by the head office at defense. They provide the stalls with the required flavors on They provide the stalls with the required flavors on call at any time.call at any time.

Our top management does a strategic planning to Our top management does a strategic planning to increase our quality and service for our loyal clients. increase our quality and service for our loyal clients.

Page 12: Gelato Affairs

Controlling Controlling

Because of service organization we control our staff Because of service organization we control our staff by engineer method of controlling, by setting high by engineer method of controlling, by setting high standards of quality and service. We rated our standards of quality and service. We rated our employee through their work, ability of giving good employee through their work, ability of giving good service and have good communications skills to service and have good communications skills to impress client to the highest level of satisfaction.impress client to the highest level of satisfaction.

We believe in friendly behavior with our employees, We believe in friendly behavior with our employees, but with command authority to the frontline mangers. but with command authority to the frontline mangers.

Page 13: Gelato Affairs

Business-to-business network Business-to-business network

No we don’t, but we took parts in events which No we don’t, but we took parts in events which organized in various time during the year by organized in various time during the year by locals and MNC. locals and MNC.

Hiring criteria?Hiring criteria?

Our main criteria of hiring are field related Our main criteria of hiring are field related experience, education matters but we need experience, education matters but we need experience although we give training to experience although we give training to our employees after hiring them. our employees after hiring them.

Page 14: Gelato Affairs

CommunicationCommunication

Communication is necessary for any Communication is necessary for any organization specially service oriented organization specially service oriented organizations like us, because we handles organizations like us, because we handles clients directly and have taking decisions then clients directly and have taking decisions then and there to satisfy clients. and there to satisfy clients.

Telephone, local and cell phone are mostly use Telephone, local and cell phone are mostly use in for communication in our organization. in for communication in our organization.

Page 15: Gelato Affairs

Thank YouThank You