brand yourself

AMERICAN UNIVERSITY IN CAIRO

Brand yourself

1st Personal Branding Conference in Egypt

Amr B Noaman

17-18 May 2013

Think of yourself as a brand!

BRAND YOURSELF May 17, 2013

Think of yourself as a brand! Documented by Amr Noaman

Table of Contents Dig deep inside & discover yourself !! ………... by Dr. Riham El Hawary – Persona International .....3

− Why are you here? .................................................................................................................... 3

- Personal Branding Definition: ................................................................................................... 4

− Benefits of a strong Branding: .................................................................................................. 6

- DiSC® Test: ................................................................................................................................ 6

“Mirror “ How do we see ourselves & others! .... Noha El Attar –Cofounder & Partner Of Quttab10

- What’s your inner calling? What do you really love to do? .................................................... 10

- How do we learn? ................................................................................................................... 10

Panel Discussion ………………………………… Bassem Elhady , Amira Salah & Ahmed Abo ElSaoud ..... 12

- Speakers: ................................................................................................................................. 12

- Questions: ............................................................................................................................... 13

The Power of “I” …………………………… by Khaled Mokhtar – Program Manager at Etisalat Masr .... 14

- Innovation!! ............................................................................................................................ 14

- Examples of Innovation & the Power of Them: ...................................................................... 14

- The Power of I: ........................................................................................................................ 15

1st

day Recap ……………………………………………………………………………. By Facilitator: Ahmed Gamal .. 15

Setting the Base of your Personal Brand …… by Dr. Riham El Hawary – Persona International ..... 16

- You Are Different By Just Being Here!! ................................................................................... 16

- Do you know what is the meaning of the word EDUCATION? ............................................... 16

- REACH™ 1-2-3 Success! Process: ............................................................................................. 16

- Extract “Uncover or unearth yourself”: .................................................................................. 17

- Express “Become Visible & Clarify your brand to others”: ..................................................... 18

- Exude “Arrange the environment around you to help you succeed”:.................................... 19

Your Personal Online Identity ………………………………. by Mohamed El Shafie – HR Professional .... 20

- Everything counts: .................................................................................................................. 20

- Your Personal Online Identity! ................................................................................................ 21

Business Networking ………………………….. by Omar Aysha – Entrepreneur Events Documenter ..... 22

- Building relationships in Business requires the following: ..................................................... 22

Inspiring Quotes & Advices ………………… by Ehab Hafez – Talent Acquisition Manager Pepsico .... 23


BRAND YOURSELF1st Personal Branding Co

American University in Cairo

Dig deep inside & discover yourself !! ………... by

Why are you here?

Definitely you’re here because you want to advance &

succeed! Only 3 attributes would decide whether you’re

gonna succeed or not:

ASK = Attitude, Skills & Knowledge

Your skills & knowledge are only responsible for 15% of your

success while your attitude is responsible for 85% of your

success & growth!!

Your Attitude reflects your Human Interpersonal skills

while your Skills & Knowledge reflects your Technical &

Conceptual skills.

The more you develop your Human skills & conceptual

skills, the more you advance in your career from

supervisory operational level thru middle management

level to top management level.

Technical skills is the ability to perform the given job. Technical skills help the managers to use different

machines and tools. It also helps them to use various procedures and techniques. The low

managers require more technical skills. This is because they are in charge of the actual operation

Human (interpersonal) skills is the

communicate and work with others. It also helps the managers to lead, motiv

spirit. Human relations skills are required by all managers at all levels of management. This is so, since all

managers have to interact and work with people.

Conceptual skills is the ability to visualize (see) the organization as a whole. It includes Analytical,

Creative and Initiative skills. It helps the manager to identify the causes of the problems and not the


Documented by Amr Noaman

BRAND YOURSELF Personal Branding Conference in Egypt


The 1st Day

Dig deep inside & discover yourself !! ………... by Dr. Riham El Hawary – Persona International

Definitely you’re here because you want to advance &

would decide whether you’re

ASK = Attitude, Skills & Knowledge

Your skills & knowledge are only responsible for 15% of your

success while your attitude is responsible for 85% of your

an Interpersonal skills

while your Skills & Knowledge reflects your Technical &

evelop your Human skills & conceptual

skills, the more you advance in your career from

supervisory operational level thru middle management

is the ability to perform the given job. Technical skills help the managers to use different

machines and tools. It also helps them to use various procedures and techniques. The low

echnical skills. This is because they are in charge of the actual operation

the ability to work with people. It helps the managers to understand,

communicate and work with others. It also helps the managers to lead, motivate and develop team


managers have to interact and work with people.

is the ability to visualize (see) the organization as a whole. It includes Analytical,


85%

15%

SUCCESS

Attitude Skills & Knowledge

May 17, 2013


nference in Egypt

Persona International

is the ability to perform the given job. Technical skills help the managers to use different

machines and tools. It also helps them to use various procedures and techniques. The low-level

echnical skills. This is because they are in charge of the actual operations.

ability to work with people. It helps the managers to understand,

ate and develop team


is the ability to visualize (see) the organization as a whole. It includes Analytical,


85%

SUCCESS

Skills & Knowledge



symptoms. It helps him to solve the problems for the benefit of the entire organization. It helps the

manager to fix goals for the whole organization and to plan for every situation. Conceptual skills are

mostly required by the top-level management because they spend more time in planning,

organizing and problem solving.

Personal Branding Definition:

Personal Branding as a science started far back in the history & the 1st company working in this field

started in 2001 – “REACH Co.” represented in Middle East by Persona International Co.

Strong Brands are known everywhere. So, what is BRANDING really?

There are some wrong conceptions about Personal Branding:

- “Branding is creating a false image” (X)

To preserve your brand, you must keep it a unique & true. Your external attitude must match

your inner self. Branding is not about a spin, hype or packaging. It’s about being true to yourself.

“The most exhausting thing you can be is inauthentic” … Anne Morrow Lindbergh

- “Personal Branding was created by Nike & Coke” (X)

Actually it was created by Mr. Miller’s Bakery. What branded his bakery shop was his warm

interpersonal skills with his clients & the relaxing environment of his shop.

Today everything is a brand! Consider these Brands:

Oprah Winfrey Humanitarian activities thru all her work

Bill Gates Microsoft

So, Personal Branding is actually a way to clarify & communicate to people what differentiate you than

others & makes you special. That’s how you land your dream job!!

WE DO NOT CREATE PERSONAL BRAND… WE ONLY UNCOVER iT!! It’s about identifying your own flavor.

Brands are “Authentic”

You can think of it as your “Reputation”


Personal

Unique It’s about controlling your brand & clarifying it.

Promise To be consistent.

of Value Who are you targeted audience?

The world of work has changed forever.

he can sell his product (The client must trust the salesman first before he can trust the product). You

need to stand out from competition!

Brand congruence contributes to success & personal

“What makes you unique makes you successful”

Longevity is waning & Credentials are not enough!

Unique (Peers)



Personal Brand is a Unique Promise of Value!

It’s about controlling your brand & clarifying it.

To be consistent.

Who are you targeted audience?

of work has changed forever. Competition is fierce. A sales man must sell himself first before


need to stand out from competition!

Brand congruence contributes to success & personal fulfillment. It’s to work what you love..

“What makes you unique makes you successful”

Longevity is waning & Credentials are not enough!

Your Brand

Promise (YOU)

of Value (Targeted Audience)

May 17, 2013


Competition is fierce. A sales man must sell himself first before


It’s to work what you love..

(Targeted


Benefits of a strong Branding:

- Self Understanding

- Visibility & Presence “You make a difference”

- Differentiation

- Control “What people say about you when you leave the room”

- Wealth

- Continuity “Your brand is the same wherever you are”

- Achievement & fulfillment

DiSC® Test:

It’s a non-critical tool for understanding behavioral types & styles. It is designed to help pe

personality & behavior types so that they can better understand

themselves and others. Each person’s DiSC® profile is based on the

combination of these four primary

It doesn’t say you’re good or bad. It just let you iden

knowing who you are, what motivates you, what you fear, what you

like…etc

And then it acts like your decoder to correctly perceive the personality

of others around you & act accordingly. It help you know how to

behave or react to the actions of others around you.

D is for Dominance

If you've recently taken the DiSC profile test, your report has a more

personalized explanation of what having a D style means for you than

what is presented here. But this can be a handy page to link to and

others learn a bit more about you. Or you can use it to better

understand someone you work or live with.

People with the D style place an emphasis on shaping the environment

by overcoming opposition to accomplish results.



Benefits of a strong Branding:

You make a difference”

What people say about you when you leave the room”

Your brand is the same wherever you are”

for understanding behavioral types & styles. It is designed to help pe

personality & behavior types so that they can better understand

themselves and others. Each person’s DiSC® profile is based on the

combination of these four primary behavioral dimensions.

It doesn’t say you’re good or bad. It just let you identify yourself. By

knowing who you are, what motivates you, what you fear, what you

And then it acts like your decoder to correctly perceive the personality

of others around you & act accordingly. It help you know how to

ons of others around you.

If you've recently taken the DiSC profile test, your report has a more

personalized explanation of what having a D style means for you than

what is presented here. But this can be a handy page to link to and let



emphasis on shaping the environment

by overcoming opposition to accomplish results.

May 17, 2013


for understanding behavioral types & styles. It is designed to help people explore


A person with a D style:

- is motivated by winning, competition and success.

- prioritizes accepting challenge, taking action and achieving immediate results.

- is described as direct, demanding, forceful, strong willed, driven, and determined, fast

and self-confident.

- may be limited by lack of concern for others, impatience and open skepticism.

- may fear being seen as vulnerable or being taken advantage of.

- values competency, action, concrete results, personal freedom, challenges.

Goals:

- unique accomplishments

- new opportunities

- control of audience

- independence

Needs others who:

- weigh pros and cons

- calculates risks

- use caution

- research facts

- deliberate before deciding

- recognize the needs of others

When communicating with the D style individuals, give them the bottom line, be

discussion narrowly, avoid making generalizations, refrain from repeating yourself, and focus on

solutions rather than problems.

DiSC Classic Patterns: Developer, Results Orientated, Inspirational and Creative

Leadership styles: Commanding, Resolute, Pioneering

I is for Influence

If you've recently taken the DiSC profile, your report has a more

personalized explanation of what having an I style means for you than

what is presented here. But this can be a fun page to link to and have



People with the I style place an emphasis on shaping the environment

by influencing or persuading others



otivated by winning, competition and success.

prioritizes accepting challenge, taking action and achieving immediate results.

is described as direct, demanding, forceful, strong willed, driven, and determined, fast

be limited by lack of concern for others, impatience and open skepticism.

may fear being seen as vulnerable or being taken advantage of.

values competency, action, concrete results, personal freedom, challenges.

recognize the needs of others

When communicating with the D style individuals, give them the bottom line, be brief, focus your


Developer, Results Orientated, Inspirational and Creative

g, Resolute, Pioneering


personalized explanation of what having an I style means for you than

what is presented here. But this can be a fun page to link to and have

rs learn a bit more about you. Or you can use it to better


emphasis on shaping the environment

by influencing or persuading others.

May 17, 2013


is described as direct, demanding, forceful, strong willed, driven, and determined, fast-paced,

brief, focus your



A person with a I style:

- is motivated by social recognition, group activities, and relationships

- prioritizes taking action, collaboration, and expressing enthusiasm

- is described as convincing, magnetic, enthusiastic, warm, trusting and optimistic

- may be limited by being impulsive and disorganized and having lack of follow

- may fear loss of influence, disapproval and being ignored

- values coaching and counseling, freedom of expression and democratic relationships

Goals:

- victory with flair

- friendship and happiness

- authority and prestige status symbols

- popularity

Needs others who:

- concentrate on the task

- seek facts

- speak directly

- develop systematic approaches

- prefer to deal with things instead of people

- take a logical approach

- demonstrate follow-through

When communicating with the I style individual, share your experiences, allow the I style person time to

ask questions and talk themselves, focus on the positives, avoid overloading them with details, and

don't interrupt them.

DiSC Classic Patterns: Promoter, Persuader, Counselor, Appraiser

Leadership styles: Energizing, Pioneering, Affirming

S is for Steadiness


personalized explanation of what having an S style means for yo

what is presented here. You are welcome to link to this page to share

this information with others. Or you can use it to better understand

someone you work or live with.

People with the S style place an emphasis on cooperating with others

within existing circumstances to carry out the task



recognition, group activities, and relationships

prioritizes taking action, collaboration, and expressing enthusiasm

is described as convincing, magnetic, enthusiastic, warm, trusting and optimistic

be limited by being impulsive and disorganized and having lack of follow-through.

may fear loss of influence, disapproval and being ignored

values coaching and counseling, freedom of expression and democratic relationships

authority and prestige status symbols

develop systematic approaches

prefer to deal with things instead of people

through



Promoter, Persuader, Counselor, Appraiser

Energizing, Pioneering, Affirming


personalized explanation of what having an S style means for you than

what is presented here. You are welcome to link to this page to share

this information with others. Or you can use it to better understand

emphasis on cooperating with others

sting circumstances to carry out the task.

May 17, 2013


is described as convincing, magnetic, enthusiastic, warm, trusting and optimistic

through.

values coaching and counseling, freedom of expression and democratic relationships




A person with a S Style:

- is motivated by cooperation, opportunities to help and sincere appreciation

- prioritizes giving support, collaboration and maintaining stability

- is described as calm, patient, predictable,

- may be limited by being indecisive, overly accommodating and tendency to avoid change

- may fear change, loss of stability and offending others.

- values loyalty, helping others and security

Goals:

- personal accomplishments

- group acceptance

- power through formal roles and positions of authority

- maintenance of status quo and controlled environment

Needs others who:

- react quickly to unexpected change

- become involved in more than one thing

- are self-promoting

- apply pressure on others

- work comfortably in an unpredictable environment

- help to prioritize work

- are flexible in work procedures

When communicating with the S Style individuals, be personal and amiable, express your interest in

them and what you expect from them, take time to

confrontational, overly aggressive or rude.

DiSC Classic Patterns: Specialist, Achiever, Agent, Investigator

Leadership styles: Inclusive, Humble, Affirming

C is for Conscientiousness


personalized explanation of what having a C style means for you. But

this can be a useful page to link to and have others learn a bit more

about you. Or you can use it to better understand someone you work or

live with.

People with the C style place an emphasis on working conscientiously

within existing circumstances to ensure quality and accuracy



is motivated by cooperation, opportunities to help and sincere appreciation

prioritizes giving support, collaboration and maintaining stability

is described as calm, patient, predictable, deliberate, stable and consistent

may be limited by being indecisive, overly accommodating and tendency to avoid change

may fear change, loss of stability and offending others.

values loyalty, helping others and security

power through formal roles and positions of authority

maintenance of status quo and controlled environment

react quickly to unexpected change

become involved in more than one thing

work comfortably in an unpredictable environment

are flexible in work procedures


them and what you expect from them, take time to provide clarification, be polite, and avoid being

confrontational, overly aggressive or rude.

: Specialist, Achiever, Agent, Investigator

: Inclusive, Humble, Affirming

C is for Conscientiousness

taken the DiSC profile, your report has a more

personalized explanation of what having a C style means for you. But

this can be a useful page to link to and have others learn a bit more

about you. Or you can use it to better understand someone you work or

emphasis on working conscientiously

within existing circumstances to ensure quality and accuracy.

May 17, 2013


may be limited by being indecisive, overly accommodating and tendency to avoid change


provide clarification, be polite, and avoid being



A person with a C style:

- is motivated by opportunities to gain knowledge, showing their expertise, and quality work.

- prioritizes ensuring accuracy, maintaining stability, and challenging assumptions.

- is described as careful, cautious, systematic, diplomatic, accurate and tactful.

- may be limited by being overcritical, overanalyzing and isolating themselves.

- may fear criticism and being wrong.

- values quality and accuracy

Goals:

- unique accomplishments

- correctness

- stability

- predictable accomplishments

- personal growth

Needs others who:

- delegate important tasks

- make quick decisions

- use policies only as guidelines

- compromise with the opposition

- state unpopular positions

- encourage teamwork

- initiate and facilitate discussions

When communicating with the C style individual, focus on facts and details; minimize "pep talk" or

emotional language; be patient, persistent and diplomatic.

DiSC Classic Patterns: Objective Thinker, Perfectionist, Practitioner

Leadership styles: Deliberate, Humble, Resolute

“Mirror “ How do we see ourselves & others! .... Noha El Attar –Cofounder & Partner Of Quttab

What’s your inner calling? What do you really love to do?

Is it “Helping Others”? Attracting attention? Feeling loved by people? Drawing?

How do we learn?

We learn thru 3 phases: Observation, skill acquisition & experimenting.



Phase 1: Observation

We focus on ourselves too much when we should focus more on others & deeply observe them inside.

Try more to understand before judging.

It’s how to see ourselves & others for what we really are, not what we want to see!

Phase 2: Skill Acquisition

Mirror Neurons in our brain we learn best thru imitation.

Phase 3: Experimenting

It’s Practice, exposure to critics, fear of disapproval, falling down & standing up again.

When entering a new place focus on the following:

1. What’s the norm of that place? What spins the wheel here?

2. How are the relationships doing here?

Experimenting is actually the skill of being inferior or amateur without fearing of failure. It’s how to let

go of being superior at everything. It’s being the little kids we once were, when we used to do get to

know the world around us by testing it & doing everything wrong & be happy about it!! ☺☺

It’s how to criticize yourself & observe what people say about you. It’s how you perceive failure as one

more step to success. The more you accept criticism, the more you’re stronger & more capable to

develop yourself.

We should keep our work colleagues or friends who point out our weakness points in a positive way.

We should find our Mentor.. Our Coach & only follow them in their strength points.

This doesn’t mean to accept being over criticized!! You should keep a distance from over criticism, set

limits around yourself, around your self confidence & always learn to be emotionally detached from

unfair & over criticism.



Panel Discussion ………………………………… Bassem Elhady , Amira Salah & Ahmed Abo ElSaoud

Speakers:

Amira Mostafa Salah – 2007 Graduate – Social Fruits & Kherna | Co-Founder

Social Fruits – We architect social platforms and then farm them into delicious fruits for the masses to

see, drool, taste, and then eat! We are experienced agile practitioners from Business, Technology and

Social backgrounds.

Kherna – It’s basically a facebook for NGOs. It’s an Online social networking platform for all for-good-

cause organizations to share their activities with the world and compete together by offering

transparent real-time information to attract the most donations from donors based on their perceived

credibility.

Ahmed Abo ElSaoud – 2009 Graduate – EED | Executive Chairman

– IEEE Tanta Student Branch | Co Founder

EED (Egyptian Engineering Day) is a very special national event that receives a very special

deliberation from the Egyptian Government, Academic Parties, Industry and Media with both local and

regional recognition. It's considered as the annual nexus for engineers in Egypt and an opportunity for

all engineering professionals to meet new associates in the field, share ideas, collaborate on projects

and learn something new. EED is where industry and university enter a win-win situation.

IEEE Tanta Student Branch (Institute of Electrical and Electronics Engineers; read as I-Triple-E) is one of

branches representing IEEE in Tanta University through organizing regional events, educational

programs and competition. IEEE is a worldwide professional association headquartered in New York

City that is dedicated to advancing technological innovation and excellence. It has more than 425,000

members in more than 160 countries.

Bassem Elhady – 2010 Graduate – Kijamii | Founder & CEO

Kijamii (The Social Media Geeks) – It’s a company to help companies get digitalized (Software & online

fronts). It’s a Social Media agency that aims at realizing social experiences for our partners, we

customize creative solutions and strategies for our partners presence on Social Media, implement and

execute & and finally measure to ensure best ROI “Return on Investment”.



Questions:

Q1. Please tell us a little about your entrepreneur life!

Bassem – Facebook users in Egypt before Jan 25th revolution were 3.5 million, after they became.. 10.5

million!! Totally overwhelmed by the idea of being an Entrepreneur, I was jealous & inspired by TEDx

speakers. I was inspired & supported by “Enjaz” who conducted entrepreneur courses for poor schools

students in poor & ruler areas!! I wanted to help companies in Egypt get digitalized in terms of both

operating software & online front. That’s when I started Kijamii! Social Media revolves around story

telling. So, we created a story for us so that our clients would know that our concept of Digital media is

story telling.. In Swahili (African Tribes language), Kijamii means Social, this became our culture & what

we live for & we ask our clients to join our interactive social community! Our slogan is “E7na Beto3

ElSocial Media ☺”

Amira – Overwhelmed by charity & social work since my very early days in college, I was geared up by

extensive experiences in that field. I co-founded Social Fruits which mainly aims at helping NGOs thru

social media. Kherna was one of Social Fruits successful products by which we wanted to communicate

NGOs & charity activists using social media tools. Kherna aims to spread Charity everywhere & support

reach out to the small NGOs around the corner that probably no one really heard of!

Abo ElSaoud – Devastated by the huge numbers of graduation projects that Electrical & Electronic

Engineers in Egypt submits every year & yet they get left in the drawers & never comes to light! I co-

founded IEEE branch in Tanta University to help get those projects out to light thru organizing regional

events, educational programs & competitions. I joined EED since 2008 & I’m currently leading its 2013

event in coming 26-27th of August as Executive Chairman. EED aims at reaching out to all electrical &

electronic engineers under the supervision of I-triple-E to collect their graduation project. It’s an annual

summit that facilitates the opportunity for the best of the engineering graduation projects from all over

Egypt to be implemented.

Q2. What do you say about Personal Branding?

Bassem – As inspired by the book “Think & Grow Rich” for Napoleon Hill, Personal branding is the

process by which people & their careers become a brand. You don’t have to own your company to be an

entrepreneur; you can be one inside your company. That’s what Brand Managers are inside

multinational companies like Google. Personal branding is how to successfully present yourself. It’s what

makes you different & efficient. So, ask yourself if you like what you’re doing? Is it adding value to you

or to others? Is your team or company growing? You have to follow your passion & seize the

opportunities. Search for your mentor. Learn to be creative to convince others with yourself. I

remember here that one of my friends was so eager to get a training at a famous company that kept

refusing his CV, so he bought a nice gift box, placed the CV inside it & sent it to the attention of the CEO

of the company. The CEO was amazed by his creativity & eagerness & my friend got the training he

wanted ☺ Finally, don’t forget to celebrate your achievements!


Amira – Personal branding depends on 2 things: Your Passion & Your Knowledge. Follow your passion.

Arrange the environment around you to motivate you

Ahmed – I kept asking myself “Ana lazmety eah fel ha

my career to match my passion & expertise.

get known so that you can add value to everyone.

spirit that we once created & we’re keeping it alive till now. On entering EED you learn that code

without reading it.

The Power of “I” …………………………… by Khaled Mokhtar

Innovation!!

People would say that Life puts us in patterns & pressure that limits our innovation. Well, I would say

that this same pressure should be a driving force for us to think differently.

“Everything that can be invented has been invented”

So what is Innovation really? Is it the new idea itself? Or is it

Examples of Innovation & the Power of Them

Facebook Vs. Orkut hi5 by Google

Mark Zuckerberg extended the idea to include

everything about you, every single private data that you previously guarded with your life, you’re now

willingly putting it on your facebook account & making it private only for you & maybe some of your

friends. But, I do think that someone is watching all this data even the private ones! No need for spies

now. They sell our data to get billions of money. They can predict our reactions for anything in life thru

watching our daily opinions. That’s the power of them!!

If you are afraid or will be afraid when it goes to public, then

account!!

Khan Academy “Salman Khan”

A simple idea that for sure had passed by our thoughts at certain times only Salman

here took the step & made it a reality!



Personal branding depends on 2 things: Your Passion & Your Knowledge. Follow your passion.

Arrange the environment around you to motivate you (friends, home, team, success stories..etc)

I kept asking myself “Ana lazmety eah fel hayah?” I love to help people. I did my best to shift

my career to match my passion & expertise. Personal branding for me is to increase your relations & to

get known so that you can add value to everyone. That’s our unwritten code of ethics in EED. It’s the


The Power of “I” …………………………… by Khaled Mokhtar – Program Manager at Etisalat Masr

puts us in patterns & pressure that limits our innovation. Well, I would say

that this same pressure should be a driving force for us to think differently.

“Everything that can be invented has been invented” - Charles Holland Duell

eally? Is it the new idea itself? Or is it how good you apply this idea??!

& the Power of Them:

Facebook Vs. Orkut hi5 by Google

extended the idea to include



k that someone is watching all this data even the private ones! No need for spies


watching our daily opinions. That’s the power of them!!

afraid or will be afraid when it goes to public, then Don’t put it on your

simple idea that for sure had passed by our thoughts at certain times only Salman

here took the step & made it a reality!

May 17, 2013


Personal branding depends on 2 things: Your Passion & Your Knowledge. Follow your passion.

(friends, home, team, success stories..etc)

yah?” I love to help people. I did my best to shift

is to increase your relations & to

That’s our unwritten code of ethics in EED. It’s the


Program Manager at Etisalat Masr

puts us in patterns & pressure that limits our innovation. Well, I would say

Charles Holland Duell

this idea??!



k that someone is watching all this data even the private ones! No need for spies




What’s App

20 million message per day. Bardo they have a copy of all those messages

somewhere in their servers & I can only guess what they do with all this data!

Internet Search engines! Google Vs. Yahoo! Vs. MSN Vs. Altavista

Same ideas but what makes Google the best by far? They save your searches so

that they can predict your next ones & prepare the answers in advance for

you!

Instgram!

Very simple idea that simply revolves around sharing your

photos. Facebook paid US$ 1 billion to buy it. To spend this

amount of money, you should spend US$ 1 million per day.. for 15 years!!!

The Power of I:

I didn’t mean to make you afraid of sharing your personal data online. I’m just reminding you that

someone is watching so be careful for what you post online!

Now, all what I mentioned till now was the Power of THEM. So, what about the Power of I, the Power of

YOU!!

There’s no bad idea. Simple ideas are powerful just apply it as good as you can. Thinking is powerful &

every idea count only when applied & is successful only when best applied. Whatever success you reach,

don’t diminish others ideas.

PLEASE UNLEACH YOUR POWER!

1st day Recap ……………………………………………………………………………. By Facilitator: Ahmed Gamal

1. Who we are? By Dr. Riham El Hawary

2. How people see us? By Noha El Attar

3. Role Models to inspire us Panel Discussion

4. The Power of “I” Khaled Mokhtar

Finally, we strongly recommend you to read the following book:

“The Business Model of you” A One-Page Method for Reinventing Your Career


BRAND YOURSELF

1st Personal Branding Conference in Egypt


Setting the Base of your Personal Brand …… by

You Are Different By Just Being Here!!

We were only opening your eyes yesterday. Today we’ll put the base for your personal branding. Unless

you have your own base, your own foundation, you’ll never be able to truly discover your brand

regardless how many success stories you hear as you will only be imitating!!

Do you know what is the meaning of the word EDUCATION?

The word "education" is derived from the Latin

extract your interpretations & understanding.

Illiteracy used to mean “The inability to Read, Write & do Arithmetic ca

Now Illiteracy means “The inability to Record, Recall & Recreate”

Personal Brand is a Unique Promise of Value

REACH™ 1-2-3 Success! Process:

Extract• Uncover your brand. Unearth it!

Express• Clarify it to Others. Become Visible!

Exude• Manage & Protect it. Control the enviroment around you!



BRAND YOURSELF

Personal Branding Conference in Egypt


The 2nd Day

Setting the Base of your Personal Brand …… by Dr. Riham El Hawary – Persona International

You Are Different By Just Being Here!!


, your own foundation, you’ll never be able to truly discover your brand

regardless how many success stories you hear as you will only be imitating!!

Do you know what is the meaning of the word EDUCATION?

he word "education" is derived from the Latin word ēducātiō which means to “Draw Out”. That’s to

extract your interpretations & understanding.

Illiteracy used to mean “The inability to Read, Write & do Arithmetic calculations”

Now Illiteracy means “The inability to Record, Recall & Recreate”

Brand is a Unique Promise of Value. So, let’s set the base of your Personal Brand:

3 Success! Process:

Uncover your brand. Unearth it!

Clarify it to Others. Become Visible!

Manage & Protect it. Control the enviroment around you!

May 17, 2013


Personal Branding Conference in Egypt

Persona International


, your own foundation, you’ll never be able to truly discover your brand

which means to “Draw Out”. That’s to

So, let’s set the base of your Personal Brand:

Manage & Protect it. Control the enviroment around you!


A brand new you! You are a GEM! Think of

Extract “Uncover or unearth yourself

“To be yourself in a world that is constantly trying to make you something else is

the greatest accomplishment” ... Ralph Emerson

First: You need to identify your current brand:

How are you currently perceived? How do you internally perceive yourself & how do others perceive

you?

CURRENT PERCEPTION IS YOUR CURRENT REALITY

Internal Perception:

Go ahead & take a full DiSC test & trust it.

yourself. Are you introducing yourself as a Brand or a Commodity?!

himself as a commodity would say

brand would say I’m the best Electrical Engineer who can manage projects of so & so..

External Perception:

What do people say about you? Start paying attention to how people introduce you now.

Reach Personal Branding Survey. A tool for free to help you know what people

www.360reach.me. Development comes from feedback!

Internal Perception



Think of it as the Gem manufacturing process:

Uncover or unearth yourself”:


the greatest accomplishment” ... Ralph Emerson

First: You need to identify your current brand:


CURRENT PERCEPTION IS YOUR CURRENT REALITY

& take a full DiSC test & trust it. Be honest with yourself. Pay attention to how you introduce

yourself. Are you introducing yourself as a Brand or a Commodity?! For example: One who introduce

I’m an Electric Engineer while another one who think of himself as a

Electrical Engineer who can manage projects of so & so..

Start paying attention to how people introduce you now.

Reach Personal Branding Survey. A tool for free to help you know what people

. Development comes from feedback!

The Common attributes in

those perceptions are your Current

Brand

External Perception

May 17, 2013




how you introduce

One who introduce

while another one who think of himself as a

Start paying attention to how people introduce you now. Use the 360o

Reach Personal Branding Survey. A tool for free to help you know what people think about you.

External Perception



Knowledge is Power. Identify your strengths & weaknesses. Work on your strengths & work on your

weaknesses or learn how to manage & avoid it so as not to become an obstacle to your goals.

Second: Your Me Inc.

Get to know your VPs. Vision & Purpose. And Set your Goals:

Vision is a long term. How you want the world to be in the far future?

Purpose is your role in making your vision a reality.

What is your purpose? Which actions verbs appeal to you that you use to introduce yourself? What are

your values & principles? What angers you? Do you currently act on these principles? Can you

remember at least 3 times when you felt proud?

What is your passion? Your driving interests? What’s the one thing that you can do all day all night

without feeling tired or bored instead you feel excited!

Set your goals. Goals must be SMART (Specific, Measurable, Attainable, Relevant & Time frame specific)

“As long as you’re going to be thinking, you must think big” Donald Trump

Don’t set small goals. Set Big Goals. Write them down & read them everyday. Reading them

automatically activates your brain to focus on them.

Goals provides direction & steadiness to your personal brand!

Express “Become Visible & Clarify your brand to others”:

Who are your Target Audience? When you’re searching for a new job, who is the HR manager? Who is

the manager of the department you’re interested in? Get to know everything about them. What do they

do with their spare time? Their extracurricular activities. What do they like to read..etc

Who are your peers? You must standout from them & be unique. What do you offer? Don’t be “Me

too”. Eliminate the F word “Fine”. Be the Best, Be exceptional & Outstanding.

Be positive. Accentuate your strengths. Open to opportunities. Stay focused on positiveness. Don’t let

details drag you down!

Don’t be over visible. Have others speak for you (Testimonials, references & case studies) to gain

credibility.


Move your audience thru the ACTB funnel.

To be a brand, you have to earn it!

Exude “Arrange the environment around you to help you succeed

Your environment!

The environment around you should match your brand.

candidate, you should always dress formal in the work place, your office should look neat & smart. Your

should do your best to stay in touch with your successful

You should stay current with everything new in technology, your tools should be smart & fast.

Clarity

Consistency

Your Relations



audience thru the ACTB funnel. You can’t spell Brand without the letter C

Arrange the environment around you to help you succeed”:

The environment around you should match your brand. If you think of yourself as a professional


should do your best to stay in touch with your successful friends, your energizing & inspirational


Consistency

Constancy

YOU

Your Style

Your Office

Your Stationery

Awareness

Consideration

Trial

Buy

May 17, 2013


If you think of yourself as a professional


nergizing & inspirational ones.


onsideration



Your Personal Online Identity ………………………………. by Mohamed El Shafie – HR Professional

Everything counts:

Everything in your CV counts, even the slightest detail. My personal experience taught me this!!

After my graduation, my CV was geared up with extensive training experiences & activities, so I was by

far better qualified then my peers. And, there was an opening for an HR position in a famous

multinational company, so I applied to the position with great confidence that this position is mine.

Normally, in big companies, you would receive a receipt confirmation email once you submit your CV to

the designated recruiting email, but I didn’t receive any. So, I kept sending my CV to the same email

numerous times. Finally, while I was with my friends in a cyber café I got an email from Mr. Steve B, the

HR Director Manager of that company. The email read the following:

My happiness was great that before even reading the rest of the email, I jumped out of my chair & kept

yelling with happiness & celebrating with my friends. Then after a while I calmed down & I returned to

my laptop to scroll down thru the email & read the rest of it….

At that point I was surrounded by my friends reading the email with me � I’ll let you imagine what

happened but I was overwhelmed by the feeling that I want to disappear!!

After that I learned that I should focus on each slight detail in my CV & each & every piece of

information there is about me Online!

Dear Mohamed,

Congratulations!

I normally don’t reply to job applications but yours was one of a kind.

I’ve never seen anything like it before!!

I’ve noticed that you wrote your name in your CV as “mohamed el shafie”?!!

How come do you expect us to hire you when you lack the slightest respect of yourself to write

your own name in Capital Letters!!!

Regards,

Steve B – HR Managing Director


Your Personal Online Identity!

1. Creation:

Your name is your first identity, the title of your brand. It

should be unique & easy to find. Avoid by all means the

mysterious emails:

[email protected] [email protected]

And please if you’re going to write your name in Arabic,

make sure not to write it beltashkeel! This will guarantee

that no one will be able to look you up online.

Your online Platform or channel:

Choose a channel to better match you & reflect your correct image.. for example you linkedin profile

rather than your facebook one. Your

[email protected]

2. Synchronization:

Your online identity must match your real life in every aspect including:

Your attitude – your online comments & opinions. Please avoid extreme ones on yo

accounts. Avoid by any means creating a virtual self for you online, an avatar, it’s a fake online

life that detach you from real life. People use it to achieve the things they fail to achieve in their

real life.

Your Skills & Qualifications

your really have in real life. Faking those will always get caught in the simplest reasoning or IQ

tests in any big company you would apply to.

3. Protection:

Security of your online identity is of utmost importancy. Please follows the following security measures

to ensure protection of your online identity:

Do not use one password for all your accounts online.

Never give your passwords to anyone.



entity!

Your name is your first identity, the title of your brand. It

should be unique & easy to find. Avoid by all means the

[email protected] ..etc

And please if you’re going to write your name in Arabic,

make sure not to write it beltashkeel! This will guarantee

that no one will be able to look you up online.


rather than your facebook one. Your email must match your name. It would be best to be as follows:

Your online identity must match your real life in every aspect including:

your online comments & opinions. Please avoid extreme ones on yo



Your Skills & Qualifications – The skills you mention that you have online must match the ones


company you would apply to.

s of utmost importancy. Please follows the following security measures

to ensure protection of your online identity:

Do not use one password for all your accounts online.

Never give your passwords to anyone.

May 17, 2013



email must match your name. It would be best to be as follows:

your online comments & opinions. Please avoid extreme ones on your online



e skills you mention that you have online must match the ones


s of utmost importancy. Please follows the following security measures

Professional Identity

Personal Identity



Celebrities & community figures always face cases of stolen online identities. A faker would fake a

facebook page for example for a certain community figure by putting his profile picture & posting some

of his recent statements, adding some of his publicly known friends & then he would start adding mass

numbers of public people, once he has over 200 subscribers or so, he would start miss-presenting &

falsifying the image & reputation of that community figure by posting fake extreme opinions &

comments on his page. Those cases led to the emerging of agencies & firms who specialize in the

protection of the online identity. Firms like “Reputation Defender” RD™. Of course those firms can’t

prevent people from faking your identity but what they do is that they track all the faked opinions,

comments & news about you online & they counter attack those ones by posting the correct opinions &

news at the same time with larger numbers so that anyone searching for such news or opinions would

only get the correct ones at the very start of the search results.

Business Networking ………………………….. by Omar Aysha – Entrepreneur Events Documenter

Building relationships in Business requires the following:

Boldness

- You should be bold enough to at least be able to introduce yourself.

The 1st 10 seconds lasts forever

- Make sure to smile.

- Be confident. If you’re not, act like it as people will not be able to tell the difference.

- Be moderate when shaking hands. Don’t overdo it & don’t under do it.

- If you don’t kiss or shake hands for any reason, you must be frank & tell them at once in a polite

way that you don’t.

- In some cultures, directly facing the other person when talking to them may be interpreted as

an intimidation or confrontation.

Your business card

- Try to make it a little different, a little colorful, and make sure that it clearly shows your name,

number & what you do.

Why do we need networking?

- We need it to gain & add value to each other "فيد و إستفيد"

- When meeting someone new, try to identify common grounds, interests & points of mutual

usefulness to each of you. Ask yourself, how can we add value to each other?

- Always keep your relations alive from time to time.


Networking Risks

- Over networking without real work or results on the ground is a waste of time

goals from Networking.

How to accelerate the results of your Network?

- Events can help you identify smart candidates for your network easily.

- Introduce yourself in a unique way. Mixing your strengths & passions. For example, I’m a life

coach of special interest in helping people investing their money u

- Don’t promise anything you can’t deliver. Especially deadlines

- Be positive, always alert for new opportunities & ready to seize it.

The main idea of Business Networking is “Be There”

Inspiring Quotes & Advices ………………… by Ehab Hafez

Your skills & attitude differentiate you.

Identify yourself using SWOT analysis

Work on your strengths & dream on it.

Visulaize “Everytime you visualize, you

change your vibration, it’s the quickest way

to live the manifestation” Andy Dooley

“A man’s knowledge can never outweigh

his experience” addcovers.com

Create your network of support. Who are they? They’re

the people who help you reach your goals. You Mom &

Dad, your wife, your brothers & sisters & your friends.

“My failure gave me strength, my pain was my motivation” Michael Jordan

Einstein only started talking at the age of 4, doctors told his parents not to expect too much of him!

سورة الكھف

Be different, don’t fear to shift your career regardless how late you are.



Over networking without real work or results on the ground is a waste of time

sults of your Network?

Events can help you identify smart candidates for your network easily.

Introduce yourself in a unique way. Mixing your strengths & passions. For example, I’m a life

coach of special interest in helping people investing their money using Islamic finance methods.

Don’t promise anything you can’t deliver. Especially deadlines "مك "خليك أد ك .

Be positive, always alert for new opportunities & ready to seize it.

The main idea of Business Networking is “Be There” المھم تكون موجود

Inspiring Quotes & Advices ………………… by Ehab Hafez – Talent Acquisition Manager Pepsico

Your skills & attitude differentiate you.

T analysis.

Work on your strengths & dream on it.

“Everytime you visualize, you

your vibration, it’s the quickest way

to live the manifestation” Andy Dooley

“A man’s knowledge can never outweigh

his experience” addcovers.com

Create your network of support. Who are they? They’re

the people who help you reach your goals. You Mom &

your wife, your brothers & sisters & your friends.



ا & نضيع أجر من أحسن عم� ": قال سبحانه وتعالى سورة الكھف 30ا(يه " إن'

Be different, don’t fear to shift your career regardless how late you are.

May 17, 2013


Over networking without real work or results on the ground is a waste of time. You must have

Introduce yourself in a unique way. Mixing your strengths & passions. For example, I’m a life

sing Islamic finance methods.

Talent Acquisition Manager Pepsico



قال سبحانه وتعالى



Be flexible, have different plans to reach your goals

When you focus on what you want, everything else falls away.

Don’t make too many tasks at the same time as you might lose focus when you need to focus to deliver

top quality.

We only become what we want to be by consistently being what we want to become one day.

When you feel like giving up, this is the most time that you must keep going on!

The sky is not the limit!

Do what you need to do & trust you potential, trust Allah ☺☺☺☺

brand yourself

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