trend book

Spring/Summer2012Woman’s Wear

Sci-TribeSci-TribeSci-TribeSci-TribeSci-TribeSci-TribeSci-TribeSci-Tribe

Representation Fictional

Virtual

Aesthetic Eco-system

Innovative Entity Synthetic

Sci-Fi

Vibrant Green

Technology Second-Life Manipulated Tribal Futuristic Organic

Cybernetic

Abstract Nature

Virtual Universe

As the first decade of the new millennium has come to the end, everyone is ready for something

new to evolve; post credit crunch and time to explore the

new era of Sci-Tribe.

Sci-Tribe explores the boundaries between technology and the natural environment to create a diverse worldly take on beauty. Technology has

become an issue both socially and culturally. It has

affected the way in which the world is evolving; life has become a world obsessed with perfection. As perfectibility

has become an essential everyone has started to forget about the biological world. In order to produce more we are having to throw away more.

Sci-tribe combines cutting edge technology with eco-friendly connotations. It engrosses a futuristic slant and evolves

dominating silhouettes, including a vibrant colour palette which highlights

fearlessness and driven force. This up and coming trend is all about the youthful lady who is ready to embrace the world and move forward in a technical and

innovative style without creating damage along the way.

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Contents Cyber-Tribe Page 3-10-Cyber Tribe Introduction -Cyber Tribe Mood Board-Cyber Tribe Key Pieces-Cyber Tribe Colour Pallette and Textiles

Virtual Couture Page 11-20-Virtual Couture Introduction-Virtual Couture Colour Palette-Virtual Couture Mood Board-Virtual Couture key Pieces-Virtual Couture Textiles

Primo Futro Page 21-28-Primo Futro Introduction-Primo Futro Mood Board-Primo Futro Key Pieces-Primo Futro Textiles and Colour Palette

Faux Hedonism Page 29-36-Faux Hedonism Introduction-Faux Hedonism Mood Board-Faux Hedonism Key Pieces-Faux Hedonism Textiles and Colour Palette

Index Page 37-42-Index

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Cyber-Tribe

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“This trend explores the persistent stream of futuristic tribes, which is highlighted throughout with unconventional style.”Cyber tribe supports the idea that the

living environment as a whole has the same right to live and flourish as any future

creation has.This Spring/Summer trend is Bright, Bold and innovative. It has great community spirit, using traditional metamorphic tribal pat-terns and combining them with vivid JPEG

generation colours. The latest 2012 spring/summer trend oozes in passion. It

uses effortless and sustainable solutions, which are not over

powered by ideology and artificial materials; the majority of clothing can be

made using synthetic fibres.Cyber tribe balances the importance of the ecosystem with upcoming technology as both of these factors are currently having a huge

impact on consumer decisions.The key pieces are rich in primitive

patterns and primordial prints with strong textures and resourceful effects such as

fraying and weaving.The full skirt and the embellished palazzo pant appear to be the main key pieces for

this flourishing trend; both are a flattering and can be worn no matter what

size or shape. They burst with colours which have been taken from the original cultural tribal fashion and intensified to produce

the cyber-tribe colour palette. This transition represents the old and the new,

which defines technology; a constant

changing entity.

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“Mod

ern

tech

nolo

gy O

wes

eco

logy

An

apol

ogy”

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“Mod

ern

tech

nolo

gy O

wes

eco

logy

An

apol

ogy”

Key Pieces

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Tabard Crop

Shoulder Drape Maxi

Deconstructed Jacquard Knit

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Embellished Palazzo Pant

One-Piece Wrap Dress

Full Skirt

Colour Palette

Pantone 109 C

Pantone 369 C

Pantone 2935 C

Pantone 186 C

Pantone 7525 C

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TextilesPlain Weave With

Raffiafil Coupé

Silk Lurex;Yarn

semi sheer extra

weft pattern

Silk Plain Weave

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Virtual Couture

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Virtual couture supports the idea of fictional idealism. With Avatar being

released in 2010 it has had a huge impact on the future of technology and now it can

be seen to have an impact on clothing.

This trend is aimed at an innovative, contemporary market, it involves cutting edge style, with architecturally moulded shapes. It merges the real and virtual worlds together taking insight from architectures and interiors such as

‘future systems’. The inspiration can be seen in the Hourglass dress; one of the main key pieces. The clothes signify the

time change from the present to the future; this represents the way in which we are living and how technology has

transformed our emotions and actions in everyday life.

The colour palette is strong and vibrant, using a surge of colours which would be associated with futuristic technology. Materials are layered one on top of the other to create a 2D/3D illusion. The clothing produces courageous, bold

silhouettes which have high definition and morphasise the human body into an unknown

identity.

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Colour Palette

Pantone 2602 C

PPantone 185 C

Pantone 11 c

Pantone 293 C

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15

16

Ficti

on R

eveal

s the

Tru

th T

hat R

ealit

y Obsc

ures..

Key Pieces

Hour Glass Dress

Metallic Shine Straight Leg Pant

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Sculptured Cut Off

Cutting Edge Wedge

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Textiles

Hopsack with Gold

polyurethane

Cotton Twill with

Gold Foiling

Architecturally

sculpted fabric

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Shiny Metalic

Soft Leathers

Extra’s

Pannelled sheeth Leather

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Primo Futro

Primo Futro merges the ancient with the modern. It helps to advance the future by looking at old ideas from

historical times. It mixes the prehistoric with a technical modern

day aesthetic; Rough structures oppose the glow of

polished surfaces to produce technologically primitive hybrids

with base appeal. The clothes entail superior new shapes which explore the beginning of this design direction.The world is moving forward and transforming at a rapid speed

therefore it is necessary to also take the time to reflect on how the

world has revolutionised and how much it has transformed. Many consumers disagree with technology and believe that it

is creating more pressure and aggravation than it is serving its

duty.Primo Futro represents an

intercultural world with raw fabrics which are open weaved or woven cut fringe trims; Patchwork and rustic off gauge combinations are a strong feature of this spring/summer 2012

trend.The colour palette represents a

chronological period; including rural brown, rustic orange, supple beige and foggy green, all of which fuse together to produce a faultless

combination.Step out of the new and into the old

with this fashion surge trend, reinvent your daily life.

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May the dreams of Your Past Be the

Reality Of Your Future...

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Belted Tulip Mini

Amalgamated Top

Knotted Sandal

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Key Pieces

Leather Strapped Vest

Crumpled Pull On

Forest Pant

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TextilesLadder Knit

Twisted Paper

Yarn; Basket

Weave

Cotton & Linen

Cloqué jacquard

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Pantone 160 c

Pantone 341 C

Pantone 7510 C

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Colour Palette

Pantone 1645 C

Pantone 8321 C

Faux

Hed

onism

Faux Hedonism Faux hedonism aims to fuse luxury with

sustainability to create the perfect balance for the environment and all

living creatures.Hedonism embodies the idea that things can be done by minimising pain andmaximising the pleasure. This Spring

Summer 2012 trend is all about reducing suffering and producing

luxury. With consumers becoming more and more

conscious about the environment, global warming and the life within in it, this trend is taking the consumer beliefs and processing them to produce

the latest ‘must have’ fashion items.

Faux stands for artificial; it is a word which is becoming more familiar

as the population are becoming responsive to the debate over real fur. Faux hedonism replaces these

destructive materials with enviromentally beneficial ones

such as plastic.The collection includes sophisticated casual wear, with illusory depictions of the body. The materials used have a

high definition aesthetic; including shiny plastic coating and melted bubble surfaces. The colour palette is bright and powerful,

perfect for spring/summer; including ice mints, aqua blues, strong reds, cool pinks and deep

greens.The key pieces are

bold and cutting edge, with a silhouette which embraces the body

shape. Faux Hedonism makes a statement; its all about being

destinctive.

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The question is not,

“Can they reason?”nor,

“Can they talk?”

but rather,

“Can they suffer?”

Key Pieces

Cropped Faux Fur Jacket

Comfort Innovative Pant

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Key Pieces

Lowered Mini

Snood Collar Top

Aesthetic Revolutionised Heel

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TextilesBlistered Melted

Surfaces; soft

leathers

Tacky Plastic

with a shining

rubber effect

Thick Pigmented Wax

Treatments Applied to

Furs

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Colour Palette

Pantone 3375 C

Pantone 3115 C

Pantone 339 C

Pantone 185 C

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IndexTrend 1- Cyber Tribe

http://www.wgsn.com/content/re-port/Creative_Direction/Spring_Sum-mer_2012/macro_trends_springsum-mer2012/primal_futurism.html

http://www.wgsn.com/content/report/Collections/Womenswear/Spring_Sum-mer_2012/Primal_futurism_ocassion-wear_modern_mythology.html

http://www.wgsn.com/content/re-port/Collections/Knitwear/Spring_Summer_2012/s_s_12_women_s_knit-wearprimalfutrism.html

http://faceculture.blogspot.com/2010/03/tribal-by-herring-and-herring.html

http://www.wgsn.com/content/report/Collections/Womenswear/Spring_Sum-mer_2012/casualwear-Primal-Futur-ism-Industrial-Artefact.html

http://www.indiafashionforum.co.in/presentations11/day1/IFF%20edit%20JH%20feb%2010.pdf

http://3.bp.blogspot.com/_EplCnX5T5f8/Sub8aLPSsNI/AAAAAAAAAe0/2eicTNpJIXs/s1600-h/VogueParisNovember2009+5.jpg

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Trend 2- Virtual Couture

http://www.wgsn.com/content/report/Trend_Analysis/Materials/Inspira-tion/2011/March/a_w_11_12_womens-wearcatwalksleatherfocus.html

http://www.wgsn.com/content/re-port/Collections/Womenswear/Autumn_Winter_2011-12/a_w_11_12_womens_fauxreal_coutureavatars.html

http://www.coutureinthecity.com/2009/09/25/louise-goldin-spring-2010-ready-to-wear-collection-lon-don/

http://kerriemcgowan.blogspot.com/

http://www.nitrolicious.com/blog/2009/11/16/louise-goldin-for-topshop-spring-2010/

http://www.fashionising.com/clothing/b--Gabriella-Marina-Gonza-lez-Victorian-Sci-Fi-Surgery-3552.html

http://trendland.net/2009/01/05/ben-edict-campbell-sexy-robots/

http://trendland.net/2009/07/15/fi-eroanimals-studio/

http://thinkexist.com/quotations/fiction/

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http://trendland.net/2008/12/01/ro-bot-puppet-women/

http://trendland.net/category/fash-ion-style/

http://trendland.net/2009/11/27/ara-jo-futuristic-fashion-design/

Trend 3- Primo Futro

www.myspace.com/bludrum&usg=__yO-T87f5cTUd-I5316rdK0pHr3s=&h=235&w=500&sz=92&hl=en&start=34&zoom=1&tbnid=JR_B5HsObjfwwM:&tbnh=76&tbnw=161&ei=EpyETbm3IaGK4gb1g7GdCQ&prev=/images%3Fq%3Dprimal%2Bfuturism%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1T4GGIE_enGB395GB398%26biw%3D1003%26bih%3D528%26tbs%3Disch:10%2C831&um=1&itbs=1&iact=hc&vpx=619&vpy=113&dur=3136&hovh=154&hovw=328&tx=200&ty=103&oei=k5uETbLyPM6xhQfOk7i2BA&page=3&ndsp=18&ved=1t:429,r:4,s:34&biw=1003&bih=528

http://jsolovely.com/2010/08/09/primal-futurism-interiors-springsum-mer-2012/

http://www.fashionising.com/pictures/b--Versace-Autumn-Fall-2010-3183.html

http://fever-of-fate.com/2010/11/abby-lee-kershaw-for-i-d-spring-2010/i-d-editorial-abby-lee-the-space-cadet-spring-2010-shot-3/

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http://blogs.smh.com.au/lifestyle/fashion/archives/2006/10/

http://www.trendhunter.com/trends/ara-jo-ss10-collection#!/pho-tos/74515/6

http://inspirethestarling.blogspot.com/2010/03/wrap-me-up.html

http://21stcenturyarchitecture.blogspot.com/

http://thinkexist.com/quotations/fu-ture/

Trend 4- Faux Hedonism

http://www.wgsn.com/content/re-port/Trade_Shows/Full_Report/2011/February/s_s_12_spinexpo_previews-hanghai.html

http://www.wgsn.com/content/re-port/Collections/Womenswear/Autumn_Winter_2011-12/a_w_11_12_womens_fauxreal_coutureavatars.html

http://www.wgsn.com/content/report/Trend_Analysis/Materials/Inspira-tion/2011/March/a_w_11_12_womens-wearcatwalksleatherfocus.html

http://www.wgsn.com/content/wgsn-ms/trends-info/features/ti0898/ti089808_index/ti089808_5.html

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http://www.wgsn.com/content/re-port/Collections/Knitwear/Spring_Summer_2012/s_s_12_women_s_knit-wearcinematic.html

http://www.wgsn.com/content/report/Trend_Analysis/Materials/Inspira-tion/2011/March/a_w_11_12_womens-wearcatwalksleatherfocus.html

ttp://www.google.co.uk/imgres?imgurl=http://images.coilhouse.net/wp-content/up-loads/2008/07/scherergonzalez01.jpg&imgrefurl=http

http://www.eco-luxuryfur.com/

http://www.bbc.co.uk/news/

http://www.bbc.co.uk/news/busi-ness-12581446

http://www.benpaulstyle.com/2010/10/primal-futurism.html

http://fashionstop.co.uk

http://www.tokyopop.com/idrawgirls/blog/1006512.htmlhttp://www.gettyimages.co.uk/de-tail/95912259/Stone

http://www.shadesofaquarius.com/2010/05/cyber-tribe-is-in-vogue.html

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http://www.designersnexus.com/free-fashion-croquis-templates/female-fash-ion-figure-047/

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http://www.quotegarden.com/a-rights.html

http://thederniercri.blogspot.com/2011_02_01_archive.html

http://www.quotegarden.com/technol-ogy.html