trend book
DESCRIPTION
Spring Summer 2012 collectionsTRANSCRIPT
Spring/Summer2012Woman’s Wear
Sci-TribeSci-TribeSci-TribeSci-TribeSci-TribeSci-TribeSci-TribeSci-Tribe
Representation Fictional
Virtual
Aesthetic Eco-system
Innovative Entity Synthetic
Sci-Fi
Vibrant Green
Technology Second-Life Manipulated Tribal Futuristic Organic
Cybernetic
Abstract Nature
Virtual Universe
As the first decade of the new millennium has come to the end, everyone is ready for something
new to evolve; post credit crunch and time to explore the
new era of Sci-Tribe.
Sci-Tribe explores the boundaries between technology and the natural environment to create a diverse worldly take on beauty. Technology has
become an issue both socially and culturally. It has
affected the way in which the world is evolving; life has become a world obsessed with perfection. As perfectibility
has become an essential everyone has started to forget about the biological world. In order to produce more we are having to throw away more.
Sci-tribe combines cutting edge technology with eco-friendly connotations. It engrosses a futuristic slant and evolves
dominating silhouettes, including a vibrant colour palette which highlights
fearlessness and driven force. This up and coming trend is all about the youthful lady who is ready to embrace the world and move forward in a technical and
innovative style without creating damage along the way.
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Contents Cyber-Tribe Page 3-10-Cyber Tribe Introduction -Cyber Tribe Mood Board-Cyber Tribe Key Pieces-Cyber Tribe Colour Pallette and Textiles
Virtual Couture Page 11-20-Virtual Couture Introduction-Virtual Couture Colour Palette-Virtual Couture Mood Board-Virtual Couture key Pieces-Virtual Couture Textiles
Primo Futro Page 21-28-Primo Futro Introduction-Primo Futro Mood Board-Primo Futro Key Pieces-Primo Futro Textiles and Colour Palette
Faux Hedonism Page 29-36-Faux Hedonism Introduction-Faux Hedonism Mood Board-Faux Hedonism Key Pieces-Faux Hedonism Textiles and Colour Palette
Index Page 37-42-Index
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Cyber-Tribe
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“This trend explores the persistent stream of futuristic tribes, which is highlighted throughout with unconventional style.”Cyber tribe supports the idea that the
living environment as a whole has the same right to live and flourish as any future
creation has.This Spring/Summer trend is Bright, Bold and innovative. It has great community spirit, using traditional metamorphic tribal pat-terns and combining them with vivid JPEG
generation colours. The latest 2012 spring/summer trend oozes in passion. It
uses effortless and sustainable solutions, which are not over
powered by ideology and artificial materials; the majority of clothing can be
made using synthetic fibres.Cyber tribe balances the importance of the ecosystem with upcoming technology as both of these factors are currently having a huge
impact on consumer decisions.The key pieces are rich in primitive
patterns and primordial prints with strong textures and resourceful effects such as
fraying and weaving.The full skirt and the embellished palazzo pant appear to be the main key pieces for
this flourishing trend; both are a flattering and can be worn no matter what
size or shape. They burst with colours which have been taken from the original cultural tribal fashion and intensified to produce
the cyber-tribe colour palette. This transition represents the old and the new,
which defines technology; a constant
changing entity.
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“Mod
ern
tech
nolo
gy O
wes
eco
logy
An
apol
ogy”
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“Mod
ern
tech
nolo
gy O
wes
eco
logy
An
apol
ogy”
Key Pieces
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Tabard Crop
Shoulder Drape Maxi
Deconstructed Jacquard Knit
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Embellished Palazzo Pant
One-Piece Wrap Dress
Full Skirt
Colour Palette
Pantone 109 C
Pantone 369 C
Pantone 2935 C
Pantone 186 C
Pantone 7525 C
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TextilesPlain Weave With
Raffiafil Coupé
Silk Lurex;Yarn
semi sheer extra
weft pattern
Silk Plain Weave
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Virtual Couture
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Virtual couture supports the idea of fictional idealism. With Avatar being
released in 2010 it has had a huge impact on the future of technology and now it can
be seen to have an impact on clothing.
This trend is aimed at an innovative, contemporary market, it involves cutting edge style, with architecturally moulded shapes. It merges the real and virtual worlds together taking insight from architectures and interiors such as
‘future systems’. The inspiration can be seen in the Hourglass dress; one of the main key pieces. The clothes signify the
time change from the present to the future; this represents the way in which we are living and how technology has
transformed our emotions and actions in everyday life.
The colour palette is strong and vibrant, using a surge of colours which would be associated with futuristic technology. Materials are layered one on top of the other to create a 2D/3D illusion. The clothing produces courageous, bold
silhouettes which have high definition and morphasise the human body into an unknown
identity.
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Colour Palette
Pantone 2602 C
PPantone 185 C
Pantone 11 c
Pantone 293 C
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15
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Ficti
on R
eveal
s the
Tru
th T
hat R
ealit
y Obsc
ures..
Key Pieces
Hour Glass Dress
Metallic Shine Straight Leg Pant
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Sculptured Cut Off
Cutting Edge Wedge
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Textiles
Hopsack with Gold
polyurethane
Cotton Twill with
Gold Foiling
Architecturally
sculpted fabric
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Shiny Metalic
Soft Leathers
Extra’s
Pannelled sheeth Leather
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Primo Futro
Primo Futro merges the ancient with the modern. It helps to advance the future by looking at old ideas from
historical times. It mixes the prehistoric with a technical modern
day aesthetic; Rough structures oppose the glow of
polished surfaces to produce technologically primitive hybrids
with base appeal. The clothes entail superior new shapes which explore the beginning of this design direction.The world is moving forward and transforming at a rapid speed
therefore it is necessary to also take the time to reflect on how the
world has revolutionised and how much it has transformed. Many consumers disagree with technology and believe that it
is creating more pressure and aggravation than it is serving its
duty.Primo Futro represents an
intercultural world with raw fabrics which are open weaved or woven cut fringe trims; Patchwork and rustic off gauge combinations are a strong feature of this spring/summer 2012
trend.The colour palette represents a
chronological period; including rural brown, rustic orange, supple beige and foggy green, all of which fuse together to produce a faultless
combination.Step out of the new and into the old
with this fashion surge trend, reinvent your daily life.
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May the dreams of Your Past Be the
Reality Of Your Future...
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Belted Tulip Mini
Amalgamated Top
Knotted Sandal
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Key Pieces
Leather Strapped Vest
Crumpled Pull On
Forest Pant
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TextilesLadder Knit
Twisted Paper
Yarn; Basket
Weave
Cotton & Linen
Cloqué jacquard
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Pantone 160 c
Pantone 341 C
Pantone 7510 C
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Colour Palette
Pantone 1645 C
Pantone 8321 C
Faux
Hed
onism
Faux Hedonism Faux hedonism aims to fuse luxury with
sustainability to create the perfect balance for the environment and all
living creatures.Hedonism embodies the idea that things can be done by minimising pain andmaximising the pleasure. This Spring
Summer 2012 trend is all about reducing suffering and producing
luxury. With consumers becoming more and more
conscious about the environment, global warming and the life within in it, this trend is taking the consumer beliefs and processing them to produce
the latest ‘must have’ fashion items.
Faux stands for artificial; it is a word which is becoming more familiar
as the population are becoming responsive to the debate over real fur. Faux hedonism replaces these
destructive materials with enviromentally beneficial ones
such as plastic.The collection includes sophisticated casual wear, with illusory depictions of the body. The materials used have a
high definition aesthetic; including shiny plastic coating and melted bubble surfaces. The colour palette is bright and powerful,
perfect for spring/summer; including ice mints, aqua blues, strong reds, cool pinks and deep
greens.The key pieces are
bold and cutting edge, with a silhouette which embraces the body
shape. Faux Hedonism makes a statement; its all about being
destinctive.
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The question is not,
“Can they reason?”nor,
“Can they talk?”
but rather,
“Can they suffer?”
Key Pieces
Cropped Faux Fur Jacket
Comfort Innovative Pant
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Key Pieces
Lowered Mini
Snood Collar Top
Aesthetic Revolutionised Heel
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TextilesBlistered Melted
Surfaces; soft
leathers
Tacky Plastic
with a shining
rubber effect
Thick Pigmented Wax
Treatments Applied to
Furs
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Colour Palette
Pantone 3375 C
Pantone 3115 C
Pantone 339 C
Pantone 185 C
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IndexTrend 1- Cyber Tribe
http://www.wgsn.com/content/re-port/Creative_Direction/Spring_Sum-mer_2012/macro_trends_springsum-mer2012/primal_futurism.html
http://www.wgsn.com/content/report/Collections/Womenswear/Spring_Sum-mer_2012/Primal_futurism_ocassion-wear_modern_mythology.html
http://www.wgsn.com/content/re-port/Collections/Knitwear/Spring_Summer_2012/s_s_12_women_s_knit-wearprimalfutrism.html
http://faceculture.blogspot.com/2010/03/tribal-by-herring-and-herring.html
http://www.wgsn.com/content/report/Collections/Womenswear/Spring_Sum-mer_2012/casualwear-Primal-Futur-ism-Industrial-Artefact.html
http://www.indiafashionforum.co.in/presentations11/day1/IFF%20edit%20JH%20feb%2010.pdf
http://3.bp.blogspot.com/_EplCnX5T5f8/Sub8aLPSsNI/AAAAAAAAAe0/2eicTNpJIXs/s1600-h/VogueParisNovember2009+5.jpg
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Trend 2- Virtual Couture
http://www.wgsn.com/content/report/Trend_Analysis/Materials/Inspira-tion/2011/March/a_w_11_12_womens-wearcatwalksleatherfocus.html
http://www.wgsn.com/content/re-port/Collections/Womenswear/Autumn_Winter_2011-12/a_w_11_12_womens_fauxreal_coutureavatars.html
http://www.coutureinthecity.com/2009/09/25/louise-goldin-spring-2010-ready-to-wear-collection-lon-don/
http://kerriemcgowan.blogspot.com/
http://www.nitrolicious.com/blog/2009/11/16/louise-goldin-for-topshop-spring-2010/
http://www.fashionising.com/clothing/b--Gabriella-Marina-Gonza-lez-Victorian-Sci-Fi-Surgery-3552.html
http://trendland.net/2009/01/05/ben-edict-campbell-sexy-robots/
http://trendland.net/2009/07/15/fi-eroanimals-studio/
http://thinkexist.com/quotations/fiction/
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http://trendland.net/2008/12/01/ro-bot-puppet-women/
http://trendland.net/category/fash-ion-style/
http://trendland.net/2009/11/27/ara-jo-futuristic-fashion-design/
Trend 3- Primo Futro
www.myspace.com/bludrum&usg=__yO-T87f5cTUd-I5316rdK0pHr3s=&h=235&w=500&sz=92&hl=en&start=34&zoom=1&tbnid=JR_B5HsObjfwwM:&tbnh=76&tbnw=161&ei=EpyETbm3IaGK4gb1g7GdCQ&prev=/images%3Fq%3Dprimal%2Bfuturism%26um%3D1%26hl%3Den%26sa%3DN%26rlz%3D1T4GGIE_enGB395GB398%26biw%3D1003%26bih%3D528%26tbs%3Disch:10%2C831&um=1&itbs=1&iact=hc&vpx=619&vpy=113&dur=3136&hovh=154&hovw=328&tx=200&ty=103&oei=k5uETbLyPM6xhQfOk7i2BA&page=3&ndsp=18&ved=1t:429,r:4,s:34&biw=1003&bih=528
http://jsolovely.com/2010/08/09/primal-futurism-interiors-springsum-mer-2012/
http://www.fashionising.com/pictures/b--Versace-Autumn-Fall-2010-3183.html
http://fever-of-fate.com/2010/11/abby-lee-kershaw-for-i-d-spring-2010/i-d-editorial-abby-lee-the-space-cadet-spring-2010-shot-3/
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http://blogs.smh.com.au/lifestyle/fashion/archives/2006/10/
http://www.trendhunter.com/trends/ara-jo-ss10-collection#!/pho-tos/74515/6
http://inspirethestarling.blogspot.com/2010/03/wrap-me-up.html
http://21stcenturyarchitecture.blogspot.com/
http://thinkexist.com/quotations/fu-ture/
Trend 4- Faux Hedonism
http://www.wgsn.com/content/re-port/Trade_Shows/Full_Report/2011/February/s_s_12_spinexpo_previews-hanghai.html
http://www.wgsn.com/content/re-port/Collections/Womenswear/Autumn_Winter_2011-12/a_w_11_12_womens_fauxreal_coutureavatars.html
http://www.wgsn.com/content/report/Trend_Analysis/Materials/Inspira-tion/2011/March/a_w_11_12_womens-wearcatwalksleatherfocus.html
http://www.wgsn.com/content/wgsn-ms/trends-info/features/ti0898/ti089808_index/ti089808_5.html
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http://www.wgsn.com/content/re-port/Collections/Knitwear/Spring_Summer_2012/s_s_12_women_s_knit-wearcinematic.html
http://www.wgsn.com/content/report/Trend_Analysis/Materials/Inspira-tion/2011/March/a_w_11_12_womens-wearcatwalksleatherfocus.html
ttp://www.google.co.uk/imgres?imgurl=http://images.coilhouse.net/wp-content/up-loads/2008/07/scherergonzalez01.jpg&imgrefurl=http
http://www.eco-luxuryfur.com/
http://www.bbc.co.uk/news/
http://www.bbc.co.uk/news/busi-ness-12581446
http://www.benpaulstyle.com/2010/10/primal-futurism.html
http://fashionstop.co.uk
http://www.tokyopop.com/idrawgirls/blog/1006512.htmlhttp://www.gettyimages.co.uk/de-tail/95912259/Stone
http://www.shadesofaquarius.com/2010/05/cyber-tribe-is-in-vogue.html
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http://www.designersnexus.com/free-fashion-croquis-templates/female-fash-ion-figure-047/
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http://www.quotegarden.com/a-rights.html
http://thederniercri.blogspot.com/2011_02_01_archive.html
http://www.quotegarden.com/technol-ogy.html