amárach summer poll results july 20th 2016

1

Amárach Summer PollResults Report – July 20th 2016

By Amárach Research

2

Every week Amárach Research surveys a smartphone panelof over 1,000 Irish adults for the Claire Byrne Live show onRTE to gather the opinions of the Irish public on varioustopics and current issues.

Although the Claire Byrne Live show is taking a break overSummer we'd like to continue to gather your insights on avariety of interesting and relevant topics.

We will share the results of the surveys on Amárach’sSlideshare page: http://www.slideshare.net/amarach/

3

Q. Considering your main holiday in any year, where do you normally holiday?

Just over half of Irish people normally holiday abroad

Demographics for Abroad

Gender

Male

Female

Age

18-24

25-34

35-44

45-54

55+

59

46

58

58

41

48

56

Region

Dublin

ROL

Munster

Conn/Ulster

Social Class

ABC1F50

C2DEF50

59

55

43

52

57

48

% %

In Ireland17%

Abroad52%

Both19%

Don’t normally

take a holiday

12%

4

Q. If you were to go on holiday, have recent events inTurkey and France changed your perspective on where you would holiday in 2016 or 2017?

Approximately 3 in 4 of people will be more likely to avoid Turkey or France when making holiday plans, in light of recent events

5%

16%

19%

55%

Yes I am more likely to considergoing to North America

Yes I am now more likely to stay inIreland on holiday

Makes no difference I would stilltravel to these places on holiday

Yes I am more likely to considerother destinations in Europe

5

Q. If travelling abroad, do you normally take out travel insurance?

The majority of people are cautious when travelling and take out travel insurance.

Yes always67%

Sometimes21%

Never10%

Don't Know

2%

Trends Report

e. info@amarach.com

t. 01 410 5200

w. www.amarach.com

b. www.amarach.com/blog

tw. twitter.com/AmarachResearch

s. slideshare.net/amarach/