Public Relations NST

II Round | 2014/2015

IntroDear AIESEC in Italy,There’s nothing new in saying that our organization is doing everyday something amazing and that there is no such thing in Italy as AIESEC, but we lack of external relevance and we do not always excell in communicate externally why and what we do. The good news is that you can contribute by using a tool called PR, and the even better news is that running the right PR activities in a proper way we can really have a huge impact on AIESEC in Italy. That’s why we decided to re-think about what is really important for our organization and to challenge ourselves by innovating our strategies. If you are willing to take a challenge, dare do be ambitious, represent AIESEC in Italy’s voice and face, make a difference on a large scale...well, this is probably the opportunity you are looking for.

Good luck! Gaia

NST StructureMCVP PR

NST Corporate PR

NST Government Relations for

oGIP

NST Team Leader Media

Relations

Press Office Manager

Content Manager ICX &

Corporate

Content Manager

OGX & Students

NST Team Leader Media Relations

Job Description• Team Leader of the Media Relations Task Force.• Responsible for educating, tracking and coaching the task

force members• Final responsible of national publications on media (online

& offline).

Main Responsibilities• Address national media relations strategy together with the MCVP PR• Managing the Media Relations Task Force effectively, ensure team minimums• Ensure education to the Media Relations Task Force together with the MCVP PR• Ensure national media coverage and oversee national communications to the media• LCs consultancy• Reporting to MCVP PR

Main Benefits• Leadership experience in a professional field• Gain practical skills and knowledge about press office management• Get feedbacks and trainings from national board and professionals• Opportunity to innovate at a national level

KPIs# Weekly communication with the Media Relations Task Force# Monthly communication with the MCVP PR# News published on www.aiesec.it# National Media Appearances

Further DetailsOpen to: AIESEC in Italy’s former or current LCVPs/LCPs

Questions

1. What is your motivation for applying for this position? What do you expect from this experience?

2. What should be the role of a national press office in your opinion?

3. Make a SWOT analysis of AIESEC in Italy’s relation with media4. On which kind of national media should we focus in your

opinion? On which kind of material for media should we focus in your opinion?

5. What do you think could be the main challenges for this role? How would you suggest to overcome them?

NST Press Office ManagerJob Description

• Responsible for reaching national publications on media (online & offline).

• Oversees national communications to the media, by collecting and checking national media appearances.

• Cultivates and manages relationships with media and journalists.

Main Responsibilities• Achieve publications• Press review and archive update• Update national media and journalists target list• Account management of journalists• Create and update the the national electronic press kit• Reporting to NST Team Leader Media Relations

Main Benefits• Get experience in a professional field• Gain practical skills and knowledge about press office management• Direct contact with journalists and national media• Get feedbacks and trainings from national board and professionals

KPIs# Weekly communication with the Team Leader Media Relations Task Force# National Media Appearances# national media in target list# journalist contacts % preparation of national EPKFurther DetailsOpen to: AIESEC in Italy’s former or current Team Leaders/LCVPs/LCPs

Questions

1. What is your motivation for applying for this position? What do you expect from this experience?

2. What should be the role of a national press office in your opinion?

3. List at least 3 different national media (they can be different kind: newspaper/magazine/radio/tv/website etc.) you would like

to approach to reach the right target for oGIP, oGCDP, iGIP, Hosting Families, EduCHANGE, TMP recruiting.

4. List the contacts of at least 3 journalists that you would like to approach and motivate your answer.

NST Content Manager - ICX & CorporateJob Description

• Responsible for creating national material for media (online and offline) with ICX/corporate target .

• Responsible for writing national press releases and creating other content initiatives (e.g. articles, interviews, blog posts).

Main Responsibilities• Write national press releases• Create other national content (e.g. Articles, interviews, blog posts) for media and AIESEC

online channels (e.g. LinkedIn, Website)• Update «news» section on www.aiesec.it• Check content of LCs publications on media and give feedbacks• Reporting to NST Team Leader Media Relations

Main Benefits• Get experience in a professional field• Gain practical skills and knowledge about content writing and journalism• Opportunity to have your material published at a national level• Get feedbacks and trainings from national board and professionals

KPIs# Weekly communication with the Team Leader Media Relations Task Force# Press releases written# Articles written# Publications on «press» section on www.aiesec.itFurther DetailsOpen to: AIESEC in Italy’s former or current Team Members/Team Leaders/LCVPs/LCPs

Questions

1. What is your motivation for applying for this position? What do you expect from this experience?

2. What should be the role of a national press office in your opinion?

3. Write an article about iGCDP: you are free to choose the main topic (EduCHANGE, Global Family, Help 2 Help etc.) and the format

(interview, storytelling, event report etc.). The article must be written in Italian.

4. Write an article of maximum 2 pages with the title «5 buone ragioni per cui la tua impresa dovrebbe internazionalizzarsi». The article should be interesting and include information based on real

data and case history. The article should mention Global Talent, and must be written in Italian.

NST Content Manager – OGX & StudentsJob Description

• Responsible for creating national material for media (online and offline) with OGX/students target .

• Responsible for writing national press releases and creating other content initiatives (e.g. articles, interviews, blog posts).

Main Responsibilities• Write national press releases• Create other national content (e.g. Articles, interviews, blog posts) for media and AIESEC

online channels (e.g. LinkedIn, Website)• Update «news» section on www.aiesec.it• Check content of LCs publications on media and give feedbacks• Reporting to NST Team Leader Media Relations

Main Benefits• Get experience in a professional field• Gain practical skills and knowledge about content writing and journalism• Opportunity to have your material published at a national level• Get feedbacks and trainings from national board and professionals

KPIs# Weekly communication with the Team Leader Media Relations Task Force# Press releases written# Articles written# Publications on «press» section on www.aiesec.itFurther DetailsOpen to: AIESEC in Italy’s former or current Team Members/Team Leaders/LCVPs/LCPs

Questions

1. What is your motivation for applying for this position? What do you expect from this experience?

2. What should be the role of a national press office in your opinion?

3. Write an article about oGCDP: you are free to choose the main topic and the format (interview, storytelling, event report etc.). The

article must be written in Italian.4. Write an article of maximum 2 pages with the title «I 5 motivi per cui uno stage all’estero fa la differenza nel CV». The article should be interesting and include information based on real data and case

history. The article should mention Global Talent, and must be written in Italian.

NST Corporate PRJob Description

• Responsible for reaching national institutional support for iGIP

• Responsible for reaching national partnerships with corporate umbrella organizations

• Responsible for account management of national institutions and umbrella organizations connected with iGIP

Main Responsibilities

• Target main umbrella organizations and institutions to approach• Manage «sales» by approaching institutions and potential partners,

negotiating, closing the deal• Account management of national institutions and umbrella organizations

connected with iGIP• Reporting to MCVP PR

Main Benefits

• Get experience in a professional field• Gain practical skills and knowledge about content writing and journalism• Opportunity to have your material published at a national level• Get feedbacks and trainings from national board and professionals

KPIs# Weekly communication with the MCVP PR# Meetings# Patronages# Endorsements# Media Partnerships signed# Strategic Partnership signed # Institutions that give us visibility support# Institutions that give us strategic support

Further DetailsOpen to: AIESEC in Italy’s former or current LCVPs/LCPs

Questions

1. What is your motivation for applying for this position? What do you expect from this experience?

2. What are the main iGIP bottlenecks that we could solve through national PR activities in your opinion?

3. List 3 institution (ministries, departements, national agencies, forums) you would focus on and 3 umbrella organizations you

would focus on. Motivate your choices.4. Choose 1 institution and 1 umbrella organization among the

ones you listed previously. Which kind of visibility and strategic benefits you would ask to each one of them?

NST Government Relations for oGIP

Job Description• Responsible for reaching national institutional support for

oGIP• Responsible for reaching collaboration with national

embassies according to oGIP International Relations strategy. • Responsible for account management of national institutions

and diplomatic entitities connected with oGIP.

Main Responsibilities

• Target main institutions and organizations to approach according to oGIP and PR strategy and needs

• Manage «sales» by approaching institutions and potential partners, negotiating, closing the deal

• Account management of of national institutions and organizations connected with oGIP

• Reporting to MCVP PR

Main Benefits

• Gain practical skills and knowledge about Public Relations, Sales, International Relations

• Approach organizations and institutions at a national level• Dynamic and rewarding position, highly professional role• Get feedbacks and trainings from national board and professionals

KPIs# Weekly communication with the MCVP PR# Meetings# Patronages# Endorsements# Institutions that give us visibility support# Institutions that give us strategic support

Further DetailsOpen to: AIESEC in Italy’s former or current LCVPs/LCPs

Questions

1. What is your motivation for applying for this position? What do you expect from this experience?

2. What are the main oGIP bottlenecks that we could solve through national PR activities in your opinion?

3. List 3 institution (ministries, departements, national agencies, forums etc.) you would focus on. Motivate your choices.

4. Which kind of visibility and strategic benefits you would ask to each one of them?