aiesec in bangladesh recruitment 2010 integrated communications mix

8/9/2019 AIESEC in Bangladesh Recruitment 2010 Integrated Communications Mix

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In te g ra te d C o m m u n ica tio n s M ix

AIESEC in BangladeshRecruitment 2010

o s s a i n S h a h r i a r


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Integrated Communications Mix

Info Stands, Visual Promo, Direct Marketing

Facebook. YouTube, GoogleDocs

Posters, Banners, Brochures

adesh Recruitment 2010


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The Integrated CommunicationsMix

The elements of the IntegratedCommunications Mix for AIESEC inBangladesh Recruitment are:

Promo Materials (Posters, Banners,Brochures)

Online (Facebook, YouTube,

GoogleDocs) Information Stands

Visual Promo (Multimedia)

Direct Marketing (one-to-one, buzz)


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Uniform Branding

Establishing an uniform brandpositioning by delivering consistentmessage and proper value to the

target audiences

All elements of mix in all the LocalCommittees should be uniform,

delivering consistent message


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Mixing

All elements of the integratedcommunications mix shouldcomplement each other

For example - Posters, Banners,Brochures, Facebook, Videos, InfoStands should be designed

around the same theme to deliverthe same underlying message.


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Delivering

To find the right people for the rightposition, the communications mixhas to attract the right kind of

people, who has potentials tonurture through AIESEC

Delivering clear messages about

skills, competencies andopportunities that potentialmembers will get from AIESEC


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Making the Marketing

Thematic approach

Leveraging the pooled skills

Appealing and informative materials Brand aligned products

Consistent is all the Local

Committees Ensure a positive impact on the

potential recruits


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Mix: Making PromoMaterials

Forming a pool of highly proficienttechnical skills from all the LocalCommittees

Developing an integrated theme

Designing nationally Posters, Bannersand Brochures, aligned with the

theme


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Mix: Digitized Marketing

National Recruitment Drive inFacebook

Using all LC and MC Pages andGroups

Online Recruitment usingGoogleDocs

Uploading visual promo in YouTube


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Mix: Managing the InfoStand

Properly designed with brand alignedmaterials posters, banners

Equipped with brochures,publications and other information

Equipped with the right people whocan provide proper information

Decorating the stand withmultimedia and playing visualpromo


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Mix: Direct Marketing

One-to-one marketing throughcurrent members to peers,classmates, etc

Buzz marketing

Branding with cool AIESECmerchandises

Creating a positive image in theuniversity


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Designing the message


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Why AIESEC: The Benefits

Highlighting their possible benefits(Personal and professionaldevelopment, societal impact,

international experience, globalnetwork)

For example to have an impact on acertain issue; learning opportunity,

providing the same experience toothers; self-development (leadershipdevelopment, self-discovery, skill-building); peers, alumni, businesses

all over the world; exchange


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Why AIESEC: InternationalInternships

International internships are the mostintense learning experience weoffer. Each year we provide over

8,500 members the life-changingopportunity to live and work in aforeign country in the areas of

management, technology,education and development.


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Why AIESEC: LeadershipCompetencies

In AIESEC we focus on developingskills sets that are needed by theworlds future leaders


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Why AIESEC: LeadershipOpportunities

Lead a team of individuals to:

Sell the exchange program tocorporate clients

Run an exchange project on arelevant social issue

Run a recruitment process on campus

Put new members through theinduction process

Organize a learning activity formembers

Organize a conference for 20 to 300


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Why AIESEC: LeadershipOpportunities

Be a part of a national orinternational team that: Manages AIESEC at 4 universities

Delivers training at conferences withup to 300 people

Sells and manages major partnershipswith companies and organizations

Represents Bangladesh at AIESECconferences

Leads develop of national strategiesfor different functional areas


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Why AIESEC: Global LearningEnvironment

From virtual global discussions andteam work experiences to hundreds ofopportunities to participate in physicalmeetings. AIESEC offers you a unique

global learning environment toexplore and develop your potential

By participating in AIESEC, you developcertain leadership competences that

help you improve your personal andprofessional skills. Thosecompetences are carefully followedup in the organization during all yourAIESEC experience, so you can seeand track your development


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Why AIESEC: DevelopingLeadership Skills

Functional Skills

Sales and Marketing

Strategic Planning

Human Resources

Budgeting/Accounting

Project Management

Communication


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Why AIESEC: DevelopingLeadership Skills

Soft Skills

Team Management

Public speaking and Presentation

Cross-cultural and diversityawareness

Training and facilitation

Learn and practice new languages


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Differentiating AIESEC

Promoting our differentiator:

Youth Driven: emphasizes energy, passion,emotion, and leadership or leading,essentially what AIESEC is about, also

reinforces the fact that we are youth run

Impactful: experience that ourstakeholders have when they engage withAIESEC, and the positive impact it can

have on them and/or on society. Experience: experience draws together all

aspects of the AIESEC experience(leadership opportunities, international

exchange and global learningenvironment)


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The Essence

The promotional messages should bebuilt around the essence of AIESEC Activating Leadership.

AIESEC is about providing theplatform and necessary tools foryouth to develop themselves, so

that they can have a positiveimpact on their environments


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Physical Manifestations

Physical manifestation is the firstinteraction point that our targetaudiences have with AIESEC

including everything fromphysical meetings to our website,conferences, even our Code ofEthics, all shape the way our

target audiences will understandAIESEC

The physical manifestation of thepotential members should provide a

positive brand experience for them to


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Rules!

The Recruitment materials mustbe brand aligned (no violationsof the brand)

The Recruitment must beevaluated with the Brand Filter

Tool

The Recruitment must ensurethat the potential members aregetting proper brand

experience


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Now, Lets have aRecruitment

Signing off

Hossain Shahriar

Member Committee Vice President, Communications AIESEC in Bangladesh 2010-11


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Any Questions?

contact me at

[email protected]

aiesec in bangladesh recruitment 2010 integrated communications mix

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