Report of young leader program Recruitment project

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What is Young leader program? Young leader is the program to be part of AIESEC, the biggest international youth leadership development organization. By applying to young leader program you can choose among five types of roles where you will develop different skills and compentecies.

Why Young leader program? • Develop leadership and management skills.

• Gain practical team experience.

• Develop personally and professionally.

• Discover new cultures.

• Apply your university education in a practical experience.

• Increase global awareness and cultural understanding.

• Build both a local and global network with like-minded youth.

Project objectives:- Develop and Implement the marketing campaign to

attract the best talents. - Develop and Implement the assessment tools to select

the best talents.

Project’s responsibles:The responsibles of developing the materials/tools and tracking of the implementation phases are:

Angela Alesci - National Director of Talent Management of AIESEC in Egypt 2014-2015

Nagwa Mehanna- National Director of Marketing of AIESEC in Egypt 2014-2015

Project’s participants:The implementation has been taken forward by the local directors of talent management from:

AIESEC 6th of October AIESEC AAST AIESEC Alexandria AIESEC AUC AIESEC Cairo University AIESEC GUC AIESEC Suez

Project Goals:Applications: 2325

Interviews: 1245

Selected: 679

Inducted: 533

Implementation TimelineMarketing promotion: 23/01- 15/02

Selections: 15/02- 7/03

Development phase: action steps1) Creation of the young leaders product and sub products. 2) Creation of marketing materials for online campaign

through social media and offline campaign trough campus promotion.

3) Creation of assessment guidelines and assessment tools for candidates selection.

Marketing materials (examples)

Selection materials:1) Young leader program interview guideline: how to

conduct an effective selection interview. 2) Young leader program assessment tool: how to select

the candidates for the young leader program. There are five general criteria and four specific role criteria.

3) Young leader program questionnaire: it is a questions bank to assess the candidates based on the criteria in the tool.

Implementation phase: action steps1) Organize online promotion through social media and

university online channels. 2) Organize on campus promotion with flyers distribution,

information booths and promotion events. 3) Organize the selection interviews. 4) Conduct the selection interviews. 5) Organize the induction day for the newbies. 6) Deliver the induction day to the newbies.

Project Goals (planned/achieved):

Applications: 2325 planned/2855 achieved

Interviews: 1245 planned/ 1366 achieved

Selected: 679 planned/ 654 achieved

Inducted: 533 planned/ 402 achieved

Goals breakdown:

Retention rate after 4 months: 80%

Thank you!

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Angela Alesci National Director of Talent Management 2014-2015

AIESEC in Egypt