21 content marketing examples for ecommerce
TRANSCRIPT
Simple Content Marketing Examples
for eCommerce Stores
WHY Content Marketing?
• Traffic• SEO• Brand image• Audience building• Controlled and long-form marketing• Credibility
How Content Marketing helps• It’s generous and caring• Shows enthusiasm• Shows off expertise and experience• Makes people come back to your site• Gives context to your products• It builds relationship with people before
they even buy from you
But mot importantly…
it’s qualified traffic from people genuinely interested in your products and related topics.
Content is all of that
and not only
Familiarity with content
transfers positivity onto
products
Discover your products
Start following you on social
media or coming back
to site
Stumble upon your content
Browsing for fun
(not in buying mode)
How it works
Inform on complimentary products to yours
Unique Cases sell custom phone cases and they write about…phones
Content idea #1
Press coverage you receive, partnerships, giveaways
Annie Sloan, a chalk paint manufacturer, couldn’t help but share the Daily Mail’s gossip piece on how they supplied pink paint for the Duke and Duchess of Cambridge’s second child’s nursery.
Content idea #2
Product videos
STOX introduce their innovative energizing socks with this inspirational video that makes you get out and run, Forest, run.
Content idea #3
When local, talk about the community
If that’s your highlight, your eCommerce content strategy should reflect it.
Content idea #4
Turn events you participate in into content
Being present at trade shows/ concerts/ fairs/ exhibitions offline is a great way to meet your customers in person and it adds solidity to your claim for a share in the marketplace – you’re real and not afraid to be seen by your product stand.
Content idea #5
Relate to other passions of your customers
ZANEROBE, men’s apparel store, knows its audience and its music taste. They host parties with the right DJs and promote them on their blog.
Content idea #6
DIY, recipes, tutorials
Showing yet another use of your product gives additional reasons to add it to want it. All recipes, tutorials, and repurpose ideas will keep you good on e-commerce content for the next year or two.
Content idea #7
A compilation of student works/ customers’ achievements
Works especially when you sell online courses. Story Studio Chicago, which sells writing courses, posted a selection of one-sentence horror stories written by their students for Halloween.
Content idea #8
I could see it moving beneath my skin.
–Lara Boyken
Be part of your customers’ life with more than just your product
Works especially when you sell online courses. Story Studio Chicago, which sells writing courses, posted a selection of one-sentence horror stories written by their students for Halloween.
Content idea #9
Terminology glossary
The sweet thing about a glossary is that you put it together once and then re-use, repost and redirect to it as needed – it’ll be an evergreen point of reference.
Content idea #10
In-depth product introductions
Consider giving extra space to inform and educate about products like cosmetics or online work-outs. People need to know more about them before buying – it’s not as simple as deciding on a scarf.
Content idea #11
Tips your clients might not know they need
Consider giving extra space to inform and educate about products like cosmetics or online work-outs. People need to know more about them before buying – it’s not as simple as deciding on a scarf.
Content idea #12
Educate about your niche
Heavenly Pure, a natural cosmetics store, write about all aspects of natural body and skin care. It’s a topic their customers are interested in and establishes them as experts in the field.
Content idea #13
Quizzes
Everybody finds guilty pleasure in talking about themselves. A fun, technically well-done quiz might get you tons of traffic.
Content idea #14
Color charts
Content can be anything that is not placed on the regular sales pages (product pages, cart, checkout). Sometimes, it’s a resource that helps people choose easily – and you hope it’s going to be from your products.
Content idea #15
