เริ่มต้นค้าขายออนไลน์ให้เจิดและเกิด!!...

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  • 1. !! Ecommerce Marketing () Priceza.com
  • 2. 2000 : 2004 : , Stanford-Thai Exchange Program (STEP) 2002 Stanford University, California USA 2009 : Masters Degree Program in Marketing (MIM), GPA 3.79 1 Runner-up Award New Venture Competition (NVC) in USA, 2009 2010 Priceza.com 2011 (Thai Webmaster Association) 2012 (Thai e-Commerce Association) 2013 Cyberagent Ventures Priceza
  • 3. ? Priceza 2 Ecommerce Marketing Part 1: Lead Generation Part 2: Conversion Optimization Q&A
  • 4. ...
  • 5. Web Traffic Highlights (As of November 2013) TOP3 Ranking in Truehits.net Shopping Mall * Reference: Google Analytics and Truehits ** Reference: http://shopping.truehits.net/shopping_mall/
  • 6. Currently Priceza is operating in two countries 4M Visitors/month 400K Visitors/month (launched May 2013)
  • 7. Backed by CyberAgent Ventures Priceza closed a Series A Funding from CyberAgent Ventures (CAV) in September 2013 CAV is helping accelerate growth of Priceza to be NO.1 Price comparison site in South-East Asia.
  • 8. #2
  • 9. Ecommerce Marketing (Lead Generation) (Conversion Optimization)
  • 10. Ecommerce Marketing: Lead generation ? 1. 2. 3. 4. 5. 6. 7. 8. Banner , , , Webboard, Classified SEO (Search Engine Optimization) Google AdWords Facebook Page Facebook Ad Commission, Affiliate Comparison Shopping, Shopping Search Engine e.g. Priceza.com 9. Email Marketing
  • 11. Sale Funnel
  • 12. 1. Banner
  • 13. 2. , , , Webboard, Classified
  • 14. 3. SEO (Search Engine Optimization)
  • 15. 3. SEO (Search Engine Optimization)
  • 16. 4. Google AdWords
  • 17. 5. Facebook Page
  • 18. 6. Facebook Ad
  • 19. 7. Commission, Affiliate TARAD.com LnwMall.com tohome.com
  • 20. 8. Price Comparison Shopping, Shopping Search Engine http://www.Priceza.com/
  • 21. 9. Email Marketing MailChimp.com
  • 22. Ecommerce Marketing: Conversion Optimization ? 1. Know Your Customers 1. 2. 3. 2. Understand User Experience User tools to survey visitors Enable direct chat interactions Home Page Optimization 1. 2. 3. Show your top-selling products on your homepage Offer More Ways to Order from your Store Show videos on your home page 3. Navigation Optimization 1. 2. 3. 4. Avoid vague category structure Sort category structure by popularity Create categories based on what people are searching Product Page Optimization 1. 2. 3. 4. 5. 6. 7. Get high quality product images Pay attention to your products description & title Show Product Videos (for your top selling products at least) Dont let price be a surprise Clearly show the products delivery time Enable Out Of Stock Notification Encourage users to leave reviews
  • 23. Ecommerce Marketing: Conversion Optimization ? 5. Checkout Optimization 1. 2. 3. 4. 5. Offer Persistent Shopping Cart Facilitate user to fill in information as less as possible Facebook Login Process steps should be presented as navigational links during the checkout process During registration, make the Newsletter sign-up an opt-in by default, not opt-out. 6. Trust Points 1. Offer them multiple payment options 2. Show Social Media Proofs 3. Credible Seals: DBD Registered & Verified 7. Information Touch Points 1. 2. 3. Educate the visitors and enable them to make an informed decision Create an impressive about page Support/Contact Page 8. Load Speed Optimization 9. Shipping 1. 2. 3. Get your Shipping Policies right Offer Free Shipping Display the Free Shipping Threshold Order Value Prominently
  • 24. 1.1 Understand User Experience Dont make me think! ? User Test !! http://waiwaiworld.com/2013/1 1/dont-make-me-think/
  • 25. 1.2 User tools to survey visitors ? ? ? ? ? ? ? ? ?
  • 26. 1.3 Enable direct chat interactions ? Zopim, Olark, etc.
  • 27. 2.1 Show your top-selling products on your homepage 80/20 20% 80% Google Analytics TopSelling Products Ecommerce Tab
  • 28. 2.2 Offer More Ways to Order from your Store LINE, Whatsapp, Tel
  • 29. 2.3 Show videos on your home page /? !!! ? ? ? Apple iPhone
  • 30. http://www.youtube.com/watch?v=xYsSiaBZmRk
  • 31. 3.1 Avoid vague category structure 3.2 Sort category structure by popularity
  • 32. 3.3 Create categories based on what people are searching Google Analytics: Site Search
  • 33. 4.1 Get high quality product images (Original Image)
  • 34. 4.2 Pay attention to your products description & title Content Bullet Points
  • 35. 4.3 Show Product Videos (for your top selling products at least) 80/20
  • 36. 4.4 Dont let price be a surprise VAT
  • 37. 4.5 Clearly show the products delivery time http://www.tohome.com/help/shipping_th.aspx
  • 38. 4.6 Enable Out Of Stock Notification Feature Email
  • 39. 4.7 Encourage users to leave reviews Original Content Product Page Unique
  • 40. 5.1 Offer Persistent Shopping Cart Shopping Cart
  • 41. 5.2 Facilitate user to fill in information as less as possible User 5.3 Facebook Login
  • 42. 5.4 Process steps should be presented as navigational links during the checkout process 1, 2, 3
  • 43. 5.5 During registration, make the Newsletter sign-up an opt-in by default, not opt-out.
  • 44. 6.1 Offer them multiple payment options 6.2 Show Social Media Proofs 6.3 Credible Seals: DBD Registered & Verified
  • 45. 7.1 Educate the visitors and enable them to make an informed decision Buying Guide
  • 46. 7.2 Create an impressive about page ? ? About Us Be Real & Authentic
  • 47. 7.3 Support/Contact Page 02-XXX-XXXX Live Chat Email
  • 48. 8. Load Speed Optimization 3