social marketing & ecommerce for designers
DESCRIPTION
Interior Designers - Learn How to Turn Your Social Media Posts into Profits using Ava Living Social eCommerce Platform. Create Value for Your Design Services Using Our Signature Designer Room Review Feature and Sell Your Services Online.TRANSCRIPT
… what do Designer’s really need?
Designers Are Using Many Forms of Social Media
“No New Business since I started…”
But They Have Many Issues about Social Media...
“I can never think of new things to write about…”
“No New Business since I started…”
“It’s all SO confusing, expensive, and I find myself just talking to other designers online…”
Designers Speak out About Social Media…..
“I can never think of new things to write about…”
“No New Business since I started…”
“I don’t know how much I should do…”
“It’s all SO confusing, expensive, and I find myself just talking to other designers online…”
“Blogging is not my primary Job…”
Designers Speak out About Social Media…..
“I can never think of new things to write about…”
“No New Business since I started…”
“I’m a good designer, but not a very good writer… “
“I don’t know how much I should do…”
“It’s all SO confusing, expensive, and I find myself just talking to other designers online…”
“Blogging is not my primary Job…”
Designers Speak out About Social Media…..
“How Do I
Get Social
Media To
Pay Off??”
The Number One Question is….
What’s the Problem? (The Secret….shhhhh!).
AttractHow do we
attract people & drive awareness?
What’s the Problem? (The Secret….shhhhh!).
AttractHow do we
attract people & drive awareness?
Social MediaBloggingTweeting
E-MailWebsite
Social NetworksEtc…
Designers see social media as an end…
What’s the Problem? (The Secret….shhhhh!).
AttractHow do we
attract people & drive awareness?
ValueWhat is going to
make them engage?
AcquireHow do we get
them to transact financially?
Step 1 Step 2 Step 3
Consumer Path To Purchase
Social MediaBloggingTweeting
E-MailWebsite
Social NetworksEtc…
EngagementSweepstakes
QuestionnairesJob Bidding
Specific AdviceSampling
Photo Uploads
Shop/PurchaseShop Online
Registere-Commerce
InstoreIn-branch
Call Center
Designers see social media as an end…
… for Consumers, it is just the Start of a journey of Three Steps They Must Complete to become Paying Customers.
Fulfill their 3 Steps and Consumers will buy from you.
Here’s the Simple Solution…
Design Client Path to Purchase: Step 1
AttractionHow do we attract people & drive awareness?
Design Client Path to Purchase: Step 1
Use a Variety of Social Media. Also join Ava Living, the #1 Interior Design Social Network to expand your
Exposure
AttractionHow do we attract people & drive awareness?
Design Client Path to Purchase: Step 2
You Must Create Impact with Every Social Media Activity.
ValueWhat is going to make them engage?
1:1 Marketing
Benefits for Designers
“What if you could…”• Accelerate Sales
• Increase customer satisfaction
• Create more intimate customer connections
• Build consumer trust
• Live anywhere – do business anywhere
• Receive turnkey support from top website in the business
“The objective is to create customized and personalized communication relevant to the individual's needs thereby driving increased conversion rates. ”
“The personalization of interactions is thought to foster greater customer loyalty and better return on marketing investment.”
“A one-to-one approach, remembering details about each customer's preferences and characteristics and using that knowledge to provide better service. “
“One-to-one marketing seeks to reinvest marketing with the personal touch absent from many modern business interactions.”
Ava’s Designer Connect is a Powerful 1:1 Marketing Program
for Designers
One to One Marketing
Design Client Path to Purchase: Step 2
Gather Customer Insight – Build Customer Intimacy
ValueWhat is going to make them engage?
1:1 Marketing Program:
Design Client Path to Purchase: Step 3
With Ava, Designers Can Take & Fulfill Online 100% Pre-paid Orders
AcquisitionOnline Design Services
Get the Look Furniture and Accessories
No-Surprise Pricing
Choice of Designers
Online Convenience
Money Back Guarantee
How do we get them to transact financially?
This Solution Makes Social Media Pay Off!
AttractHow do we
attract people & drive awareness?
ValueWhat is going to
make them engage?
AcquireHow do we get
them to transact financially?
Step 1 Step 2 Step 3
Design Client Path To Purchase
Social Media Engagement1:1 Marketing
Shop/PurchaseOnline Design
Only Ava Helps Designers Fulfill All 3 Steps for Online Customers
Compatible with all Social Media
All 3 Steps - Just One Button
Move from Posting to Profits
Add the Ava Designer Button to your Facebook Page
Add the Ava Designer Button to your Website
Add the Ava Designer Button to Your E-mails
Add the Ava Designer Button to Your Twitter Account
Add the Ava Designer Button to your Pinterest Account
The Designer Button Links to your Ava Profile
Making Social Media Pay Off for You! A av
Attraction
Value
Acquisition
•#1 Interior Design Social Network
•Free Portfolio, Unlimited photos, blogs, articles, and friend
•1:1 Marketing of Designer Room Review
•Ava Designer Button for All Social Media
•Sell your own Online Designer Services at your own Prices
•Sell your own of furniture, accessories, artwork, fixtures online with Get the Look
All for just $150 Per Year!
How do we attract people & drive awareness?
What is going to make them engage?
How do we get them to transact financially?
Source: AMEX Spending & Saving Tracker 2012
•70% of US households are undertaking home improvement projects in 2012.
•Only 5% will turn to Interior Designers for advice!!
•Why? 95% of American households couldn’t connect, engage, and benefit from your
professional touch…. until Designer Connect.
To Connect with the Other 95%Get Designer Connect -> Connect with Consumers -> Create Value -> Get Hired
For Designers who want 95% more!
